Marketing
Search News Buzz Video Recap: Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2... (14:01 | searchengineroundtable)
Google AI Overview Ads, New Link Format, AI Organized Search Results & More
Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more. (13:55 | searchengineroundtable)
Bing Testing Bing Button
Microsoft is testing placing a Bing button on the Bing Search home page. This is both under the search box and then as you start to type, it is in the bottom of the expanded autocomplete drop-down box. (13:51 | searchengineroundtable)
Google Ads Send Message On WhatsApp Tests
Google Ads is testing variations of its Click-To WhatsApp Messages feature. This feature is only available in select regions, but it allows you to enable searchers to click on a "send message on WhatsApp" button. Google is testing various styles of that button. (13:41 | searchengineroundtable)
Social media
Top Social Media Conferences To Watch in 2025
A list of industry gatherings social media managers can attend to keep their skills sharp. (16:00 | socialmediatoday)
The 21 essential social media metrics you must track for success in 2024
Pin down the social media metrics that really matter and learn how to track them to build a winning social media presence. (01:24 | hootsuite)
AI
Még mindig öntik a pénzt az OpenAI-ra, most épp 1500 milliárd forintot
A vállalat értéke a legutóbbi finanszírozási forduló után 157 milliárd dollárra nőtt, miközben tavaly még csak 23 milliárdot ért. (16:56 | Hvg)
Get ready to meet your AI best friend
On The Vergecast: Microsofts new Copilot, the future of the web, and the DirecTV / Dish merger. (16:10 | theverge)
ChatGPTs canvas interface makes it easier to write and code
OpenAI gave its chatbox an editable notepad window. (13:33 | theverge)
Itt a mesterséges intelligencia új durranása: milliók munkáját teheti ezzel még könnyebbé a ChatGPT?
Az OpenAI bejelentette a ChatGPT legújabb felületét, a Canvas-t, amely egy virtuális munkaterület írási és kódolási projektekhez. A funkció jelenleg béta tesztelés alatt áll, és egyelőre csak a ChatGPT Plus és Team felhasználók számára érhető el - közölte az (11:45 | PénzCentrum)
Marketing
Google Tests Local Services Ads Without Attorney Photos
Google is reportedly testing showing Local Service Ads (LSAs) without a photo of an attorney or attornies. Instead, Google can show a photo from its business profile or law firm and not of its attornies. (13:31 | searchengineroundtable)
Google Search From The Web Carousel Cards
Google is testing another variation of "from the web" sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled "From the web." They can come up for [near me] types of queries but I am not able to replicate this. (13:21 | searchengineroundtable)
Google Tests Videos In Knowledge Panel Image Carousels
Google seems to be testing showing videos, videos from YouTube, in the image carousels within the knowledge panels. Generally, Google will only show images in this carousel but now Google is showing playable videos from YouTube. (13:11 | searchengineroundtable)
Buffers recent performance and what our team has been doing about it
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (13:00 | buffer.com)
What Is a Competitive Analysis and How Do You Conduct One?
How do you stack up against competitors? Learn to conduct a thorough competitive analysis with our step-by-step guide and free templates. (13:00 | hubspot)
Have Hashtags had their Day?
It wasnt so long ago that hashtags pretty much ruled on social media. But today, as your customers scroll through their social feeds, the power of hashtags is fast diminishing. (12:59 | Nsdesign)
How Metaverse Events are Revolutionizing Conferences and Social Gatherings
In recent years, the metaverse concept has exploded onto the tech scene, promising to reshape how we interact, work, and play in digital spaces. One area where the metaverse is making significant waves is in the world of events and gatherings. Metaverse events are quickly becoming a game-changer for... (11:56 | marketingblog)
Improving Public Safety Through Modern Infrastructure Equipment
We have all been there; stuck in traffic because of poor road conditions or confused by faded road markings. Not only is it frustrating, but it can also be dangerous. Fortunately, modern infrastructure equipment is helping make our roads and public spaces safer and more efficient. In this article, w... (Tegnap | marketingblog)
YouTube Extends Shorts To 3 Minutes, Adds New Features
YouTube expands Shorts to 3 minutes, adds templates, AI tools, and the option to show fewer Shorts on the homepage. (Tegnap | searchenginejournal)
Change Who Pays: New Google Ads process for client account transfers
You will no longer have to contact your Google Ads support team to transfer client accounts to another agency. (Tegnap | searchengineland)
AI-powered martech news and releases: October 3
Marketing and sales continue to be where executives are finding the best ROI from using AI, according to a new survey. (Tegnap | Martech)
Google Expands Structured Data Support For Product Certifications
Google expands product structured data, replacing 'EnergyConsumptionDetails' with 'Certification' type for improved merchant listings. (Tegnap | searchenginejournal)
What Are the Key Steps to Forming a Company in the UK?
Starting a company in the United Kingdom is an exciting venture that promises endless possibilities. Whether youre an aspiring entrepreneur or an experienced businessperson, understanding the essential steps for forming a company can set the foundation for future success. The UK offers a business-fr... (Tegnap | marketingblog)
Boosting Brand Awareness: Techniques and How Branded Workwear Helps
In todays competitive market, establishing and maintaining a strong brand presence is critical. Companies that focus on boosting brand awareness are more likely to connect with customers, foster loyalty, and drive sales. But how do you achieve that? Lets explore some effective techniques and strateg... (Tegnap | marketingblog)
Google Expands Visual & Audio Search With New AI Tools
Google announces AI-driven updates to Search and Lens, expanding visual and audio capabilities while introducing ads in AI-generated results. (Tegnap | searchenginejournal)
Google Rolls Out AI-Organized Search Results Pages
Google launches AI-organized search results in US, starting with recipes. New format combines content types for personalized experience. (Tegnap | searchenginejournal)
Google Lens to add Shopping Ads this year
Shopping Ads will appear along with the Google Lens visual search results, which are also getting a new design today. (Tegnap | searchengineland)
Google AI Overview ads launch on mobile in U.S.
The sponsored AI Overview ads will appear below the organic AI-generated answer. Will this positioning be good or bad for advertisers? (Tegnap | searchengineland)
Google rolls out new AI-organized search results, AI Overview links
Google's organized search results will let you see content and perspectives from all around the web articles, videos, forums and more. (Tegnap | searchengineland)
Pinterest unveils AI-fueled ad tools
The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.. From Campaign US (Tegnap | campaignlive)
Google Discover disruption, not showing new content?
There seems to be an issue with Google Discover where new content isn't showing. It's unclear how widespread of an issue this is. (Tegnap | searchengineland)
Pandora hires Mars vet Berta de Pablos-Barbier as CMO
Pablos-Barbier most recently was CEO of Louis Vuitton Moët Hennessys champagne brands Moët & Chandon, Dom Perignon and Mercier.. From Campaign US (Tegnap | campaignlive)
Movers and Shakers: Omnicom, AMV BBDO, Havas, Dentsu, Accenture Song, Ingenuity, Condé Nast and more
WordPress moves to ban WP Engine from accessing its resources
The WordPress v. WP Engine feud just got real with WordPress cutting off the hosting platform's access to WordPress resources. UPDATE: And WP Engine claps back with a lawsuit. (Tegnap | Martech)
How AI Influencers Are Shaping Consumer Behavior
Artificial intelligence (AI) has revolutionized many industries, but one of the most intriguing developments is how AI influencers are reshaping consumer behavior. As digital avatars and sophisticated algorithms, these virtual personas interact with audiences in ways that are not only innovative but... (Tegnap | marketingblog)
An Introduction To SEO Strategy For A Digital Presence
Master the art of SEO strategy for a strong digital presence. Learn how to optimize your website and improve search engine rankings. (Tegnap | searchenginejournal)
Record-Breaking Google Search Ranking Volatility Continues Into October
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided by me from Semrush and it continues on through October 2nd. (Tegnap | searchengineroundtable)
Google Testing Search Instead For Section
Google is testing replacing the "People also search for" box with a "Search instead for" box. I think this is just a title change because the functionality looks equivalent to the previous version. (Tegnap | searchengineroundtable)
Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
Google's John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots. (Tegnap | searchengineroundtable)
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps. (Tegnap | searchengineroundtable)
Happy 14th Birthday BingBot
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, "Happy 14th Birthday, BingBot! Youve been crawling the web and bringing us the best search results for over a decade. Next year promises even more innovation and ex... (Tegnap | searchengineroundtable)
35 Vision And Mission Statement Examples That Will Inspire Your Buyers
Discover our favorite mission statement examples to build brand loyalty. Learn to craft a mission statement and create a vision for your business (Tegnap | hubspot)
41 Brand Style Guide Examples I Love (for Visual Inspiration)
A brand style guide is essential to any organization seeking cohesive and recognizable marketing. Check out these examples to inspire your own. (Tegnap | hubspot)
How to Build a Strong Online Presence with Local SEO
Local SEO can be one of the most powerful online marketing strategies that help an organization achieve its goal of gaining customers based on its locality. It optimizes your online presence for maximum visibility in local search results, especially on platforms like Google. When someone searches fo... (Tegnap | marketingblog)
How to Find Unlimited Content Ideas for Social Media in 2024
This article will tell you how to find content ideas for your social media posts that get engagement and love from your audience. (Tegnap | buffer.com)
The Role of Transparency in Stakeholder Management for Public Affairs
Transparency plays a major role in effective stakeholder management, particularly in the field of public and government affairs. The latter is, in fact, one of the most complex forms of stakeholder management because of the various interests, expectations, and objectives involved by these stakeholde... (Tegnap | marketingblog)
How to Get Started with Retail Marketing
Marketing a retail store is a skill that you want to perfect. A business owner must become an expert in retail marketing to secure local market share and grow. Brick-and-mortar stores have dynamic competition locally and online. Here is how to start retail marketing to elevate your physical store an... (Tegnap | marketingblog)
Ask An SEO: How To Stop Filter Results From Eating Crawl Budget
Learn how to optimize your website's crawl budget and prevent filter results from consuming valuable crawling resources. (Tegnap | searchenginejournal)
WordPress Co-Founder & Automattic Sued For Attempted Extortion
WP Engine filed a federal lawsuit against WordPress co-founder Matt Mullenweg and Automattic, alleging attempted extortion (Tegnap | searchenginejournal)
Google Rolls Out CrUX Vis Core Web Vitals Tool
Chrome released a brand new tool called CrUX Vis that visualizes Core Web Vitals trends for debugging and improving performance (Sze. | searchenginejournal)
Programming Note: Rosh Hashanah 5785 - Happy & Healthy Jewish New Year
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th. There will be stories posted each day, all of them were pre-written before the holiday and ... (Sze. | searchengineroundtable)
What Oracles exit from advertising means for the adtech space
Two adtech executives representing very different consumer engagement offerings reflect on what the Oracle Advertising closure means to them professionally and personally. (Sze. | Martech)
Optimizely Unveils Game-Changing Personalisation Platform at Opticon London
Optimizely, a frontrunner in digital experience platforms (DXP), has just unveiled a game-changing solutionOptimizely Personalisationat Opticon London. This innovative launch directly addresses the pressing need for more advanced personalisation capabilities in today's market. Combining cutting-edge... (Sze. | marketingblog)
Google Phases Out Support For Noarchive Meta Tag
Google phases out support for the noarchive meta tag following the end of its cached page feature. (Sze. | searchenginejournal)
Daily Search Forum Recap: October 2, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup... (Sze. | searchengineroundtable)
Bing Generative Search Experience Rolling Out
Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models. (Sze. | searchengineroundtable)
Google Warning On JavaScript-Generated Product Markup
Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results. (Sze. | searchengineroundtable)
Google Search Location Carousel Moves Map On Scroll
Google is testing a dynamic map feature in Google Search that will update the map as you scroll through the location carousel. The location carousel has content like neighborhoods, things to do, transport, airports and more. (Sze. | searchengineroundtable)
Upcycling Books for Fun and Profit
Start upcycling books for fun and profit by making everything from hidden storage to planters, knife blocks, pencil holders, and more.
Top eBay Alternatives: Best Sites to Buy & Sell
eBay certainly isn
Heres the Roundup for the Week Ending October 4
A longtime Tampa anchor dies at the age of 70.
How to Hire a Graphic Designer
Graphic design is much more than simply making things look appealing. Here is how to hire a graphic designer who can do the job correctly.
Small Business Credit Cards for New Businesses
How much money do graphic designers make? This will depend on if you are working for yourself, a design firm, as well as industry segments.
Marketing Morsels: Roku, Uber Direct, Squarespace & More
A collection of news and campaigns from the last week
16 Hilarious Nail Fails That Keep Salons in Business
Nail fails can be downright hilarious. This list will take you through some of the very best nail fails ever. Learn from these mishaps so you can ensure they never happen to you.
Reuters Withdraws Articles on Anti-Doping Agency After Arranging Masters Golf Pass for Source
By Brad Pareso
Publisher Traffic Spiked Thanks to Googles Gen AI Overview Tweaks as Ad Rollout Begins
By Brad Pareso
How to Write a Grant
Learn exactly how to write a grant, what to include and how to make your proposal amazing so you can fund your business.
Amazon Prime Video to increase number of ad slots in 2025
Amazon Prime Video is set to roll out an increasing number of advert slots despite backlash against tiered service, the Financial Times has reported.
40 Grammar Mistakes to Avoid in Business
Knowing which common grammar mistakes to avoid in business communication will save you great embarrassment and make you look more professional.
ITVs Dr Sara Kayat prescribes daily dose of nature in WWF film
ITVs This Morning's Dr Sara Kayat is prescribing nature as a natural mental health booster in WWF's latest big-budget campaign.
The Fight for Truth: BBC battles disinformation in punchy new spot
BBC Creative stars Clive Myrie as narrator in its rousing new spot focused on highlighting the broadcaster's efforts to tackle disinformation.
How to Hire a Receptionist
A receptionist is the face of your business. Find out how to hire a receptionist who can best represent you and your company in the best way.
Cheez-It makes UK debut with hypnotic £18m push
Cheez-It is hitting British shores for the very first time with a meaty £18 million marketing push before the brand rolls out across the rest of Europe.
How to Make Money on Etsy
Do you want to know how to make money on Etsy? This article will explain the process with information about what you can sell on your store.
AMV BBDO chief operating officer departs after 12 years
AMV BBDO chief operating officer Michael Pring, known for his work with Guinness, has departed the business after more than a decade.
Brandweek 2024 Was About Honest Conversations and Reality Over Aesthetic
Carol Alves of Her Campus Media joins Yeah, That
How Corporate Gifting Can Boost Your Brand
Chloe Sapienza, the founder of Telescope, an agency that specializes in sourcing and fulfilling corporate gifts, shares her advice.
A Practical White Paper Example and Template for Ecommerce
Publishing white papers can help you connect with audiences looking for depth. Learn how to craft the perfect white paper using a simple template.
Using Value Chain Analysis for a Competitive Edge ( + Template)
Value chain analysis allows you to investigate every aspect of your business that adds value to your end product.
How To Write a Scope of Work (+ Simple Template)
A scope of work allows you to outline your plan for tackling a project. It lets all parties involved know exactly what to expect.
Best Small Business Credit Cards
Finding the right financial tool to run your company is critically important, this includes choosing the best small business credit cards.
Revolving Door Agency Moves: Bakery, Erich & Kallman, Spark & More
A roundup of acquisitions, launches, and client wins from the last week
Organix keeps the good times rollin with new £1m campaign
The baby and toddler food brand Organix stars a band of toddlers with swagger, and armed with their favourite snacks in a new £1 million campaign.
Understanding eBay Fees
Understanding eBay fees allows you to better run your eCommerce side of your small business to serve your customers with more transparency
How to Hire a Dishwasher
In this guide, well navigate through each step of how to hire a dishwasher and stress why it
Schnebel Heads Planning For Crossmedia
Prior to his hire, Schnebel was SVP, managing director at UM Worldwide.
Leigh Spann Leaving WFLA. Tampa Station Hosts 5K to Say Goodbye
Spann joined the station in 2007.
Meow Wolf Opens in Houston With a Trippy Campaign
The work from creative agency Buck is called Change Your Frequency
Best Baby Changing Stations for Your Business
Whether you need to install a baby changing station in your customer restroom or for employees bringing children to work, find the best here.
30 Burger Franchises
If you
Wagamama launches first ever soul club loyalty programme
Wagamama created its first ever "soul club" loyalty programme, which allows guests to receive a digital stamp each time they visit.
System1s September ad takedown: KitKat, Amazon and Channel 4
Each month, System1's Jon Evans rounds up three particularly notable ads from the past month; one top-performer, one that could do better and a wild card that stands out from the crowd.
How to Make Money on Spotify
This guide shows you how to make money on Spotify so you can tap into its potential and carve out a lucrative income stream with your talent.
Watch: Shelter calls for pledges in new Peoples Manifesto spot
Created by Proper Good Films, Shelter's new two-minute long film shows a wide range of people in locations from the beach to the allotment standing at the lectern.
How to Hire a Forklift Operator
Forklift operators are key in many industries. But how do you find the right person for the job? This is how to hire a forklift operator.
Alzheimers Society activation sheds light on dementia behind closed doors
Leading dementia charity Alzheimer's Society sheds light on the hidden reality of dementia in a powerful new installation entitled "Behind Closed Doors".
Alzheimers Society opens a door on the stark reality of dementia
Dementia charity Alzheimer's Society sheds light on the hidden reality of dementia in powerful new installation 'Behind Closed Doors'.
Tesco praises Clubcard and retail media growth as profit jumps 10%
Tesco has lauded the continued good performance of its Clubcard and retail media offerings as it posted total sales growth of 4% (£31.5 billion).
How-to guides.Read in-depth business guides
Read posts about Guides on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Founder stories.Learn from successful merchants
Read posts about Founder Stories on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Social media strategy.Turn social into sales
Read posts about Social Media Optimization on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Find an Idea
Read posts about Find an Idea on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Starting Up
Read posts about Starting Up on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Marketing
Read posts about Marketing on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Latest
Explore the latest ecommerce articles on Shopify. Stay updated with online store tips, marketing news, and strategies to boost your ecommerce business..
The Shopify Podcast
Read posts about The Shopify Podcast on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Ecommerce Business Tips
Read posts about How to Sell Online on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
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Shuang Esther Shan
Shuang is a storyteller at Shopify, fascinated by how change is created through commerce. When shes not obsessively researching or glued to hearing the stories of merchants, she's discovering new placeswith a camera in hand.
Entrepreneurship
Read posts about Entrepreneurship on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Brand
Read posts about Brand on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Conversion
Read posts about Conversion on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Mental Health and Wellness
Read posts about Mental Health & Wellness on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
See all
Read posts about Founder Stories on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
See all
Read posts about The Shopify Podcast on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Source Products
Read posts about Find a Product to Sell on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.
Top Cryptocurrencies
Lesser-known cryptos are more speculative and unpredictable, before you buy look at the top 50 cryptocurrencies to hedge your investments.
Watch: eBay showcases private seller fee removal in See things differently spot
Entitled "See Things Differently" and made by JOAN London, the campaign highlights eBay's decision to remove fees for private sellers.
Streamers Likely Benefit From Rising Cost Of Sports Attendance
Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.
New M&S menswear spot channels Big Autumn Energy
The second phase of M&S 2024 Big Autumn Energy campaign has launched, with a seasonal ad focusing on its latest menswear collection.
How To Write a Business Letter: Structure, Tips + Template
A business letter is a type of formal, written communication addressed to a professional. Writing one is simple with a few tips and guidelines.
90 Minutes Into Debate, Walz Lands KO
When Vance said he was "focused on the future," Walz called that a "damning non-answer" to his query about Trump losing in 2020.
How To Use a Business Model Canvas Template
A business model canvas helps you visualize how your business serves its customers. Use it to outline your costs, customer segments, revenue streams, and more.
How To Write a Problem Statement Using a Simple Template
A problem statement allows you to articulate exactly why a problem exists and can help lead you to the right solution.
Start Your Own Amazon Subscription Box Business
Meta Description: You can get a new stream of revenue online with a regular income if you start your own Amazon subscription box business with your products.
What is the Cheapest Phone Service?
Do you know what is the cheapest phone service to run your company? Start saving money for your small business with this phone price guide.
Where to Buy Cheap Office Supplies
Are you looking for office essentials? you
Places to Get Candy Making Supplies for Your Business
If you run a candy business, here are the best places to get candy making supplies so you can build an even more profitable business.
Business Credit Cards With No Personal Guarantee: 8 Top Options
Looking for business credit cards with no personal guarantee? Our list features 8 great options for business owners that don
Billups Unveils New Attention Metrics For Out-Of-Home Media Buys
The agency is offering clients and other agency and media partners access to a beta version of its new dashboard in the U.S. and Europe now, and will roll out Canada and Asia-Pacific later this year.
Watch: Terrys new Board of the Unsquare spot launches milk chocolate balls
Terry's has launched its new chocolate milk balls in a new spot which stars its classic 'Board of the Unsquare' characters.
Havas London poaches new chief strategy officer from TBWA
Havas London has poached a new chief strategy officer from TBWA Australia and New Zealand, who has relocated to London from Sydney.
Waitrose puts No.1 first with premium campaign from Saatchi & Saatchi
Waitrose is promoting its premium, brand-owned 'No.1' range with a new nationwide campaign running across a variety of formats.
Agency Hackers: Clients are more hesitant than ever to commit
According to Agency Hackers' report, some 65% of agency's have reported longer sales compared with the previous year.
What is Shopify?.How our commerce platform works
Explore Shopify's features, benefits, and plans.
Report: CVS Explores Breakup, Lays Off 2,900
Under pressure from activist investors, the "desperate" company may split into two, separating retail from insurance.
Epic Games Gives Unreal Engine Developers A Bigger Cut Of Game Revenue
Epic is reducing the royalties it takes from games built with Unreal Engine and posted to the Fortnite maker's Games Store -- from 5% to 3.5%.
The DirecTV/Dish Merger Isn't Brain Surgery, But It Does Require Rocket Science
I was a young exec at Nielsen back in 2002 when DBS was challenging the cable TV business. Much like streaming today, people were forecasting the death of cable. It seems that with any change, someone or something must always die.
The Future Of Media Is Composable, Err On Replaceability
Businesses without a transformation plan will lose. The AI wave has shown just how ill-prepared many are to adapt. The weak link across legacy institutions and hyper-growth startups alike is their tech stacks. Organizations have become tethered to technology decisions, causing them to be dependent on their roadmap of partners who are slow to adopt innovations, which threaten to disrupt their core business.
18 Black Friday marketing ideas that will boost your sales
We've rounded up the top Black Friday marketing strategies to help you stand out from the crowd on Black Friday Cyber Monday weekend.
Restriction Period for Political Ads
A restriction period on ads promoting social issues, elections, and politics in the US is coming. Here's what you need to know...
The Best Time to Post on Social Media in 2024: Every Major Platform
We pored over millions of social media posts to pinpoint when the best-performing content was published.
Best Time to Post on Instagram in 2024 (With Heatmap)
We analyzed more than 5.5 million Instagram posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement.
The Best Time to Post on TikTok in 2024 (+ Free Heatmap)
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
7 Simple Habits to Help You Get Better at Creating Content More Consistently
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
The Best Time to Post on LinkedIn in 2024 (+Heatmap Graph)
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Best Time to Post on Facebook: We Analyzed 1 Million Posts
We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement in 2024.
LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
LinkedIns Video Feed is Here: Heres How to Create + Share Video on the Platform
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)
Social media management tools can help you streamline tasks and automate the tedious jobs. Heres a list of 7 best tools and their alternatives.
How to Get Your First 1,000 Followers On All Major Social Media Platforms: The Ultimate Guide
These tried-and-tested tactics will help you on the road to your first 1,000 followers on Facebook, Instagram, TikTok, YouTube, LinkedIn, and more.
Types of Social Media Content: 30+ Ideas for Your Next Post (With Examples)
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
How to Go Live on TikTok (+ Why You Should)
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Buffer vs. Hootsuite: Which Tool is Right For You?
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Best Time to Post on Social Media
We pored over millions of social media posts to pinpoint when the best-performing content was published.
Blog
Read Later's blog for the latest influencer marketing and social media best practices, tips, and industry news to connect with customers and grow your brand.
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In-depth search of all our marketing and social media articles covering facebook, tiktok, instagram, twitter, linkedin, snapchat and pinterest
The Top Instagram Reels Trends to Try This Week
Your go-to resource for the trending reels on Instagram and trending songs to elevate your Reels game in 2024 (+ updated weekly!).
Working with Later Influence: The First 3 Months
Later Influences Services team can help you get your dream influencer marketing campaigns off the ground with the results you want. Learn how we do it here.
The Top TikTok Trends to Try This Week
Your go-to resource for the hottest TikTok trends this year updated bi-weekly!
How to Add a Link to Your TikTok Bio (& Drive Sales)
Learn how to add a link to your TikTok bio and how to use Link in Bio by Later to turn your profile into an optimized clickable, shoppable mini website.
How to Get More Followers On Instagram: Our Top 25 Tips
Want to get more followers on Instagram? Follow these 25 tried-and-tested tips for growing your Instagram following organically.
How to Plan Your Instagram Feed & Optimize Your Grid
Learn how a free Instagram layout planner can help you curate your brand, plan ahead, save time and so much more.
The Top 14 Best Link in Bio Tools
A link in bio tool makes turning your social traffic into customers easy. Choose the right one for you with this list of the best link in bio tools.
How to Use Influencer Marketing & Social Media Marketing Together
To build your brand, should you focus on influencer marketing or social media? The answer: Both. Heres how social media and influencer marketing work together.
Instagram Views: Why They Matter and How to Optimize For Them
Instagram wants creators to start focusing on views and reach. Were diving into why and how you can optimize your account for views.
Trending: The Biggest Memes on Social Media Right Now
Your go-to resource for trending memes and how you can use them for your brand. Frequently updated!
Instagram Hashtags: Everything You Need To Know in 2024
Learn everything you need to know about Instagram hashtags, from how many you should include, to the different types of hashtags, and how to use them in 2024.
Influencer Marketing Benchmarks in 2024 (+ Free Report)
Get influencer marketing benchmarks and statistics across industries, platforms, and creator personas with Laters new report.
How 350+ Influencers & Creators Make Money in 2024
Later asked over 350 influencers how they make money in 2024. Read this blog for all their earning details.
The Best Time to Post on LinkedIn in 2024
Learn how to find your personalized best time to post on LinkedIn, plus how the new algorithm works in 2024.
5 Tips for Starting & Launching a Podcast
Learn everything you need to know about starting a podcast with tips and insights from Laters marketing team.
10 Tips for Making a Lasting Impression With Your Instagram Bio
Learn how you can improve your Instagram bio in 2023 with these 10 tips.
5 Ways to Spot Fake Instagram Accounts (+ How to Block Them)
Learn five ways to spot fake Instagram accounts and how to block them.
The Ultimate Guide to TikTok Analytics in 2024
Learn how to find and interpret TikTok analytics to improve your reach on the platform.
How Creators Use TikTok According to TikTok & Later
Get stats about TikTok usage amongst creators, and learn how you can optimize your TikTok strategy in 2024.
Instagram SEO: How to Increase Your Discoverability
From keywords to alt text, find out why Instagram SEO is important and how you can use it to increase your discoverability.
Are Faceless Influencers Taking Over Social Media?
Learn everything you need to know about faceless influencers and creators a growing social media trend in 2024.
How Later's Team Builds Their Influencer Marketing Strategy
Laters team shares how to create an influencer marketing strategy that boosts your ROI.
10 Social Media Trends You Need To Know in 2024
Were sharing 10 social media trends to pay attention to in 2024 from the return of long-form content to the rise of "nostalgia core".
How Often Should You Post on Instagram Every Week?
Discover how often you should post Instagram feed posts and Stories every week in 2024 according to over 19M posts.
15 Influencer Marketing Trends to Watch in 2024
Stay on top of the latest in the world of creators; here are the biggest and most impactful influencer marketing trends weve seen in 2024 (so far).
Why Later Link in Bio Is the Best Linktree Alternative
Get the scoop on Later Link in Bio, the best Linktree alternative on the market, and learn why using a link in bio tool is essential for your brands social strategy.
How to Create a Social Media Budget (+ Free Template)
Here's a step-by-step guide to planning and creating a social media budget plus, a free template!
How Later's Team Writes Engaging Social Media Captions
Learn how to write social media captions that boost engagement and drive clicks.
How to Make Instagram Reels like a Pro in 4 Easy Steps
Creating Instagram Reels takes time, skill, and effort. Find out how to create best-in-class Reels in this step-by-step guide!
How to Hack the Instagram Reels Algorithm in 2024
Learn how to hack the Instagram Reels algorithm, grow on the app, and get tons of followers.
Link in Bio: The Instagram Profile Tactic Most People Miss
Find out how to use an Instagram link in bio tool to drive more traffic and make more sales in 2022.
How to Schedule Instagram Posts in 2024: The Ultimate Guide
Want to schedule your Instagram posts? Were sharing the best Instagram scheduler to save time and boost your 2024 Instagram marketing strategy.
How to Schedule TikTok Posts With Later
Take your TikTok strategy to the next level find out how to plan, schedule, and auto-publish TikTok posts in advance with Later today.
How Does The TikTok Algorithm Work? (+10 Hacks to Go Viral)
Learn how TikTok's algorithm works in 2023, and how to "hack" the TikTok algorithm to bring in more views, likes, and followers.
Test Results Highlight Influence of Randomness
I ran an A/B test of three identical ad sets, and the results highlight the influence of randomness on Meta advertising.
Social media image sizes for all networks [October 2024]
The most recent image sizes for different social media networks, including Instagram, X (f.k.a. Twitter), Facebook, LinkedIn, TikTok, and more.