This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live. I will be completely offline, so any social media posts, tweets, anything coming from this site or my social channels are all scheduled beforehand. I won't be able to reply to comments, remove spam or break any stories on those days.... (22:00 | searchengineroundtable)
Marketing
Essential Steps for Successful Product Sourcing for Your Business
Product sourcing is an integral part of the supply chain management process, as well as a significant influencer of your business's profitability. Whether you're a seasoned entrepreneur or just starting, getting this step right can ensure you have great products that meet customer demand and signifi... (Tegnap | marketingblog)
Is SEO Worth it For Small Businesses?
Nowadays, establishing a strong online presence is vital for small businesses looking to thrive in competitive markets. With consumers increasingly turning to search engines to find products and services, the importance of search engine optimisation (SEO) cannot be overstated. Yet, is SEO worth the ... (Tegnap | marketingblog)
Google March 2024 Core Update Finished April 19th (A Week Ago)
The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which... (Pén. | searchengineroundtable)
Daily Search Forum Recap: April 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Publisher Center removes the ability to add publications manually. Google is testing placing the snippet date next to the URL. Google now shows IP ... (Pén. | searchengineroundtable)
Social media
Elisabeth Carson Spearheads Revolutionary Bio-hack Clothing Line at 4biddenknowledge Inc. to Boost Mental Wellness and Extend Life
It looks like nothing was found at this location. Maybe try one of the links below or a search? (Tegnap | socialmediaexplorer)
AI
Marketing
6 Useful Tips to Kick Credit Card Debt to the Curb
In today's fast-paced world, credit cards have become a ubiquitous part of personal finance. While they offer convenience and rewards, mismanagement can lead to a daunting mountain of debt. Breaking free from the shackles of credit card debt requires discipline, strategy, and a bit of savvy financia... (Pén. | marketingblog)
Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More
Googles core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google wo... (Pén. | searchengineroundtable)
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
If you want to up your PowerPoint presentation game, check out this article for design tips and best practices. (Pén. | hubspot)
Custom Printed Banners from Banner World for Impactful Advertising
Every business vies for attention. One creative, tested, and proven way to grab people's attention is through printed banners. Custom-printed banners are a powerful tool for visibility and communication. At the heart of effective outdoor advertising, these banners promote a message and reinforce bra... (Csü. | marketingblog)
Waitrose wonky billboard marketing stunt pays off
Waitrose looked as if it had been cutting corners after a London council fenced off a wonky advertising billboard amid fears it could risk public safety.
Pecker Pay Offs, Oh,My!
The "Enquirer" publisher used Walmart as the morality police, determining that having the words "porn star" on a cover would be massively offensive to shoppers.
The Latest CMA Report Brings New Privacy Concerns to Googles Cookie Deprecation Plans
These are the 3 biggest challenges the CMA raised around Google
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
Buyers must get regulatory approval and rebuild its algorithm.
Asda links up with Diageo to trial in-store digital screens
Asda joins Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing.
Ricky Gervais returns to Slough 20 years after The Office with hilarious vodka billboard
Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.
MRC Releases Finalized OOH Media Standard, First Phase Excludes Audiences
The phase deals only with "impressions." Some see it as a step backward for advertising on the medium.
Sir John Hegarty: Processes are good but they mustnt override creativity
Speaking about creativity on BBC Radio 4's The Media Show, BBH founder Sir John Hegarty, said creativity can be taught and emphasised its crucial role in business.
Telemundo Takes Upfront to the Next Level With SNLs Marcello Hernández
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
William Hill took over Liverpools radio tower to mark Grand National
To mark the Grand National William Hill transformed Liverpool's St Johns Shopping Centre into a towering screen for the company's adverts.
Direct Line destroys giant wedding cake at Blenheim Palace
Insurance firm Direct Line is encouraging British drivers to think twice before getting behind the wheel the morning after drinking at a wedding.
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
Developed in partnership with R/GA, the BBC is debuting a new site and app and enhancing its D.C. office.
Fantas Famous Jingle Is Back With New Wanta Fanta Remix
The early-aughts earworm is coming for Gen Z.
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
Real estate marketplace Zillow and Ryan Reynolds agency, Maximum Effort, provide some reassurance that moving can be a good thing.
Who's Who? In Hulu's 'The Veil,' Identities Are Shifty
Neither of the show's two principal characters is sure who the other one is, and both struggle to distinguish truth from falsehood in the stories they tell each other.
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who dont see themselves in one brand will look to another.
Lacoste enlists Novak Djokovic and Venus Williams for blockbuster brand campaign
Iconic fashion house Lacoste has unveiled its latest big-budget brand campaign, recruiting big names from the worlds of tennis and the arts.
Give an X: The voter registration campaign thats more Nike than Number 10
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
Adam Scott Adds Facial Hair Enthusiast to His CV in Philips Norelco Campaign
Scott said hes been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
UnHerd boycotted by advertisers after anti-trans articles
Current affairs website UnHerd is in the midst of a boycott from many online advertisers after publishing articles deemed to be 'anti-trans'.
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London's in-house social and influencer specialist unit as the new UK social and influencer agency of record.
Labour party taps into TikTok influencers to get voters
Labour has appointed a dedicated employee to work with influencers to share positive messages about the party.
Fashion retailers slash marketing budgets as recessions impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
Roku Scores Double-Digit Q1 Gains In Revenue, Households
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross profit and streaming households year-over-year.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google
Sainsburys profits soar as retailer leans into loyalty
Sainsburys has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a "relentless investment in price".
Google, Microsoft Bet Big On GAI In Q1 - And Win
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 2024. Google added several GAI features to search in the quarter. Microsoft said its quarterly revenue reached $61.9 billion from $52.9 billion, a much better result than analysts expected. Both companies have integrated GAI into products ranging from web search to the suite of enterprise software.
Smokey At 80: Respect The Bear
A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work.
Judge Suggests FTC Should Conduct New Study Of 'Click To Cancel' Proposal
An administrative law judge found that the FTC's 'click to cancel' proposal could cost businesses more than $100 million.
Content Planning for Social Media in 8 Steps [2024 Guide]
Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan.