When Campaign magazine voted the Smash potato advert as the TV commercial of the century in 1999, it cemented the status of an advertising campaign that had already transcended its original purpose. Cadbury's Smash, with its nostalgic advertising campaignsespecially the memorable 1970s TV commercial... (Tegnap | marketingblog)

If you've ever asked yourself, Who is the actor in the Allstate commercial?, you're not alone. The insurance giant has used two highly memorable spokespeople to deliver its message and both have become advertising icons in their own right. From the calm authority of Dennis Haysbert to the chaotic e... (Tegnap | marketingblog)

Image There is literally no corner of our lives these days where environmentally friendly initiatives cannot help improve our daily experiences. We can all work together to make the world a better place, even when we are at work. If you operate a business of any kind, being environmentally conscious... (Pén. | marketingblog)

McCann Birmingham made the campaign. (Pén. | campaignlive)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google AI Mode lets you do follow up questions in non-English languages, despite it only supporting English. Google AdSense has new fill empty in-page ads... (Pén. | searchengineroundtable)

Learn the key types of paid media, how they work, and when to use them to get better results from your marketing budget. (Pén. | searchenginejournal)

American Express teamed up with soda recipe curator Maddi Neye-Swift for the activation. (Pén. | campaignlive)

This week, we finally had an official Google update, the June 2025 core update, which seemed to have kicked in on July 2nd. We also had an unconfirmed update on June 28th... (Pén. | searchengineroundtable)

Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one variation has the related searches stick to the right top of the screen as you scroll and the other will zoom into the related search, as you hover your mouse cursor over the feature. (Pén. | searchengineroundtable)

The activation will take place for four days from 8 July. (Pén. | campaignlive)

Learn how to promote your brand, reach new people and engage your audience with Instagram Reels, Instagram's favorite format. (Pén. | hootsuite)

Using a link in bio is one of the easiest ways to send your audience from your social profile to an external website. (Pén. | hootsuite)

Learn how to measure and boost TikTok engagement in 2025. Use our free calculator, explore the latest trends, and get expert tips that work. (Pén. | hootsuite)

Are you a social media marketer who wants to better focus your time, effort, and budget? Its time for some new social media analytics tools! (Pén. | hootsuite)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Csü. | buffer.com)

Analysis: The idea of handing off networking chores to DPUs persists even if it hasn't caught on beyond hyperscalers (00:23 | register)

ai-pocalypse: Lots of manual corrections and data entry still required (00:23 | register)

Interview: Business data is fragmented and change management is hard (Tegnap | register)

Analysis: More fiction than science (Tegnap | register)

Opinion: Not quite the answer to life, the universe and everything, but not far off (Tegnap | register)

: Privacy campaigner brands Iceland's use of 'Orwellian' camera tech 'chilling,' CEO responds: 'It'll cut violent crime' (Tegnap | register)

Asia In Brief: PLUS: India tries to untangle TXT marketing opt-ins; Chinas AI crackdown succeeds; Australia and Boeing team AWACS, drones; and more! (Tegnap | register)

: Communist Party tracts in, Communist Party opinions out (Tegnap | register)

: Rabos Catlog smart collar sniffs for freaked-out felines, alerts owners with an app (Tegnap | register)

Discover the power of Jounce AI - the revolutionary content creation platform. Learn how to use its tools and templates to create quality content. (Tegnap | jounce)

Did you know that Google AI Mode can respond to your questions in other languages than English? When Google launched AI Mode, it launched in the US and English and then in Labs for India but also English only. The help documentation says it supports English only as well - but it can respond in Japan... (Pén. | searchengineroundtable)

Microsoft is testing showing the local/places listings in green within the Bing search results. Normally you'd see them in the normal white background color but here it is in green. (Pén. | searchengineroundtable)

Cannes started to feel less like a celebration of creativity, and just like a high-end trade show. (Pén. | campaignlive)

The rules of making an impact at festivals are changing. (Pén. | campaignlive)

Google Merchant Center is rolling out automatic shipping updates under the automatic improvements tab. "Automatic shipping updates improve the accuracy of shipping information of your products. The feature can help your customers predict when they get their orders, and it can help improve your overa... (Pén. | searchengineroundtable)

Adam & Eve/DDB has worked with Aviva for a decade. (Pén. | campaignlive)

Google AdSense announced a new feature to "Fill empty in-page ads" by showing "contextually-relevant suggestions related to your page and site inside unfilled ad spaces." In short, if an ad is not filled by Google on your page, then Google will look for other ways to monetize that ad spot. (Pén. | searchengineroundtable)

The appointment follows a competitive pitch. (Pén. | campaignlive)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Pén. | buffer.com)

Chief investment officer is departing after 23 years. (Pén. | campaignlive)

Broadcaster to offer full AI service for advertisers later this year. (Pén. | campaignlive)

The Road Haulage Associations report, published in February, warns of a growing crisis in the UK logistics workforce. To meet increasing demand across supply chains and infrastructure projects, the UK must recruit 40,000 new HGV drivers each year for the next five years, totalling 200,000 by 2030. T... (Pén. | marketingblog)

A test on live websites showed traffic gains after removing meta descriptions, but another SEO claims such tests are performative theater. (Pén. | searchenginejournal)

Publicis Productions and Coffee & TV's logos will no longer be on the event's communications. (Pén. | campaignlive)

Lessons of Shame, created by Havas Costa Rica and World Vision Costa Rica, contains information that cannot be officially verified. (Csü. | campaignlive)

Join this actionable and data-backed webinar on what drives visibility in AI search. Hear about the insights, mistakes, and strategies that are reshaping SEO right now. (Csü. | searchenginejournal)

The pair were speakers at IPAs Business Growth Conference this week. (Csü. | campaignlive)

The retailer's 'Farm to foodhall' campaign initially launched in 2023. (Csü. | campaignlive)

Campaign's weekly round-up of adland's latest account pitches, reviews and appointments. (Csü. | campaignlive)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Similarweb data says zero-click search is up a lot since Google AI Overviews were released a year ago. Google Ads added AI Max search match type. Google A... (Csü. | searchengineroundtable)

The campaign comprises three films made in-house and backed by a trio of blast-from-the-past songs. (Csü. | campaignlive)

Welcome to The Great Decoupling: when showing up in search doesnt mean getting the click. Here's whats driving the shift. (Csü. | searchenginejournal)

Cannes Lions and DM9 'mutually withdrawing' the agency's entries prompts wider questions around awards. (Csü. | campaignlive)

The switch follows a string of high-profile media wins for Publicis. (Csü. | campaignlive)

Visibility is the currency of the modern marketing world. As hyper-competitive as the space is, SEO has become a critical component of being able to stand out, maintain relevance and ensure brands are heard above the noise. SEO agencies play a key role in helping businesses make the best use of the ... (Csü. | marketingblog)

Google has added AI Max to the search match types in the Google Ads interface. If you click on the Keywords tab in the Google Ads console, and then segment by "Search terms match type" you should see it. (Csü. | searchengineroundtable)

Google is notifying some advertisers that their ads with message assets will stop serving on September 1st, and won't be able to create new ones on August 1st, if the phone numbers remain unverified. (Csü. | searchengineroundtable)

Campaign is the first since BBH retained the business last year. (Csü. | campaignlive)

WPPs veteran comms and corporate affairs leader, Chris Wade, is leaving the holding company after 13 years. (Csü. | campaignlive)

Vairi MacLennan was previously head of content at Mother. (Csü. | campaignlive)

Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, zero-click search (as coined by Rand Fishkin) grew 13 percentage points, from 56% to 69% in May 2025 - just a year later. (Csü. | searchengineroundtable)

It initially won the UK account in 2021, before expanding its remit in 2023. (Csü. | campaignlive)

Last November, Google began to power some of the people also ask results with AI Overviews. Historically the people also ask were featured snippets, but now they can be featured snippets and/or AI Overviews. Data from Mark Williams-Cook of AlsoAsked said that 12.6% of the people also ask results are... (Csü. | searchengineroundtable)

Welcome to Campaign's weekly round-up of the hires, departures and promotions across adland. (Csü. | campaignlive)

Google seems to be testing (or maybe it is a bug) the local panel sub-menu under the main search bar, under the search box. Normally, these sub-menu items would be grouped in the local panel on the right side of the page (normally on mobile) but here it is right below the search bar at the top. (Csü. | searchengineroundtable)

Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Csü. | buffer.com)

Try these 30 creative, expert-backed ideas that marketers actually use to generate more qualified leads no cold calls required. (Csü. | hubspot)

Billboards can help you grab attention and signal the value of your offering. Here (Csü. | hubspot)

The London office is the agency's seventh overall. (Csü. | campaignlive)

Looking to build a better WordPress site? These trustworthy plugins cover SEO, performance, security, backups, forms, and more. (Csü. | searchenginejournal)

The company's international president said it was a "provocative" stance to take. (Csü. | campaignlive)

Mastercards fraud-prevention program is now available in Asia Pacific to support small businesses facing rising disputes. (Csü. | marketingtechnews)

Every girl has her own unique body type, so you can't follow others when choosing dresses, what suits others doesn't necessarily suit you. Choosing a bridesmaid dress that suits your body type not only highlights your strengths, but also weakens your weaknesses, thus bringing out the best in you. Wh... (Csü. | marketingblog)

Cloudflare is testing a marketplace that lets websites monetise their content by charging AI bots for access. (Csü. | marketingtechnews)

Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues. (Csü. | searchengineroundtable)