
Marketing
3 easy growth hacks to get ahead in an AI-saturated landscape
Key takeaways from HubSpot (Tegnap | hubspot)
Daily Search Forum Recap: December 9, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A Google core update is still in the works and should be rolled out soon. Google Search Console launched weekly and monthly views for more granular data. ... (Tegnap | searchengineroundtable)
So You Want To Paywall?
As tech bros turn the screws and the enshittification of the internet reaches fever pitch, publishers are rightly turning to paywalls. (Tegnap | searchenginejournal)
Why Is Organic Traffic Down? Heres How To Segment The Data
Discover proven tips, tools, and approaches to data segmentation that can help identify SEO issues when organic traffic is down. (Tegnap | searchenginejournal)
Social media
Edits Adds Improved Storyboard Functionality, Expanded Templates
Meta continues to add more functions to its video editing app. (00:23 | socialmediatoday)
Reddit Announces Expanded Teen Safety Measures
Reddit's announced a range of updates to align with new teen restrictions in Australia. (Tegnap | socialmediatoday)
YouTube Adds More AI Creation Tools, New Shopping Data
YouTube's also provided an overview of its latest updates to the Inspiration tab. (Tegnap | socialmediatoday)
TikTok Announces Live Christmas Concert with Mariah Carey
TikTok's partnering with Apple Music to broadcast the event. (Tegnap | socialmediatoday)
Snapchat Outlines is Ad Development Focus for 2026
2026 will be a critical year for Snap. (Tegnap | socialmediatoday)
AI
MAGA cognoscenti warn feds away from shielding AI infringers
: Letting AI firms train on copyrighted data will end up helping China, conservative groups argue (04:45 | register)
Lawyer's 6-year-old son uses AI to build copyright infringement generator
: Rights holders had better buckle up for years of legal wrangling, IP lawyer tells The Reg (02:04 | register)
Linux Foundation aims to become the Switzerland of AI agents
: An attempt to provide vendor-neutral oversight as the agent train barrels on (Tegnap | register)
How to answer the door when the AI agents come knocking
: Identity management vendors like Okta see an opening to calm CISOs worried about agents running amok (Tegnap | register)
Tenstorrent QuietBox tested: A high-performance RISC-V AI workstation trapped in a software blackhole
hands on: $12K machine promises performance that can scale to 32 chip servers and beyond but immature stack makes harnessing compute challenging (Tegnap | register)
OpenAI cuts off Mixpanel after analytics leak exposes API users
: ChatGPT maker places other vendors under review following breach (Tegnap | register)
Activist groups urge Congress to pause US datacenter buildouts
: Bad for consumers, bad for the environment, 230+ groups say (Tegnap | register)
Google's AI training tactics land it in another EU antitrust fight
: Brussels probes whether unpaid web and YouTube content and rivals' lock-outs amount to abuse of dominance (Tegnap | register)
One-fifth of the jobs at your company could disappear as AI automation takes off
AI-pocalypse: IT in the firing line as 'legacy' roles under the microscope (Tegnap | register)
Marketing
Ask An SEO: Digital PR Or Traditional Link Building, Which Is Better?
This Ask an SEO highlights the shift from link quantity to meaningful PR coverage that drives real customers and brand demand. (Tegnap | searchenginejournal)
OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot
OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated the description and details of the crawler information removing that it is used for links and to train OpenAI's generative AI foundation models. (Tegnap | searchengineroundtable)
Google: Ads Are Not Coming To The Gemini App
Google's Vice President, Global Ads at Google, Dan Taylor, said that there are no plans to bring ads to the Gemini app. This comes after AdWeek reported based on sources that ads will be coming to Gemini in 2026. (Tegnap | searchengineroundtable)
Study: Google Ads AI Max "Broad-Matchifies" Exact Match & Phrase Match
With Google Ads releasing AI Max globally back in September, more and more advertisers are trying it out. While some of the early data can show it underperforms, some are seeing success by using it for specific applications. That being said, one recent study showed that using AI Max helps broaden yo... (Tegnap | searchengineroundtable)
Google Ads Offline Conversion Uploads Bug Being Worked On
Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the reporting look off and bad for your ad campaigns. (Tegnap | searchengineroundtable)
Google Ads Advisor References External Sources
Google rolled out Ads Advisor and Analytics Advisor a few weeks ago and did you know that it can reference and cite third-party external sources, outside of just Google's own help documentation? Well, it does. (Tegnap | searchengineroundtable)
Maximizing Employee Benefits with Small Business Health Insurance
https://unsplash.com/photos/a-doctor-checking-a-patients-blood-pressure-dcBO4nt4MRE Trying to keep your best employees from leaving? You should take a close look at small business health insurance. If 92% of employees report that health benefits are an important factor when they consider a new job, ... (Tegnap | marketingblog)

Google Search Console Adds Weekly & Monthly Views Granular Data
Google announced today at the Search Central Live event in Zurich that Search Console is rolling out more granular data. Google launched weekly and monthly views in Search Console for performance reports. (Tegnap | searchengineroundtable)
Backlink Pricing Around the World: Europe vs. USA vs. Middle East
Backlinks, also called incoming links or inbound links, are hyperlinks from other domains to your website or blog. A backlink is a signal of trust. For instance, if a website selling fishing gear sends a link to another that organizes fishing trips, then it signifies that the fishing gear domain tru... (Tegnap | marketingblog)

How to Recognize and Block Fake Instagram Accounts
As an Instagram user, you have the power to spot fake accounts and take them down, and in this article, we explore how to do that. (Tegnap | buffer.com)
CX Predictions 2026: Why Human Insight Will Decide Which Brands Win
Customer experience has always been a moving target, but 2026 is shaping up to be a year of sharp contrasts. AI is now woven into every corner of marketing and product design. It writes emails, segments audiences, answers customer queries, and analyses behaviour at a scale no human team could match.... (Hét. | marketingblog)

Daily Search Forum Recap: December 8, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing Search Live in AI Mode... (Hét. | searchengineroundtable)
LLM Payments To Publishers: The New Economics Of Search
Declining organic traffic and rising crawl demands show why executives are reevaluating content economics and pursuing deals, restrictions, or litigation. (Hét. | searchenginejournal)
Google Search Console Insights Adds Social Channels
Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly within Search Console," Google wrote. (Hét. | searchengineroundtable)
13 Google Ads Settings To Check When Running International PPC Campaigns
Learn the essential Google Ads settings that affect international PPC performance and how to set up campaigns correctly before expanding into new markets. (Hét. | searchenginejournal)
Google AI Mode Tests Search Live (Voice) With Citation Cards
Google is testing integrating Search Live (Gemini Live - voice search as you talk) in AI Mode. Plus, this version shows citation cards as part of the answer, as you are having a conversational search with AI Mode. (Hét. | searchengineroundtable)
Google Search Ranking Volatility Heated Over This Past Weekend
It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot of chatter within the SEO industry. Not all the tools are showing big swings but many are. And everyone is asking, what happened with Google confirming core updates - is that over? (Hét. | searchengineroundtable)
Business Insider To Use AI To Publish Quick News Stories
Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business Insider journalists write and will all be edited by an editor at Business Insider. (Hét. | searchengineroundtable)
Inside ChatGPTs Confidential Report Visibility Metrics [Part 1]
Internal OpenAI data shows ChatGPT increasingly surfaces publisher content while eliminating the need for users to click through. (Hét. | searchenginejournal)
Google Tests Image Animation For Search Ads
Google is testing an animation, where an image asset slides into the sponsored results listing. So it turns a pure search text ad into a text ad with an image that slides in from the right side of the screen. (Hét. | searchengineroundtable)
Bing Tests Expandable Favicon On Hover Over
Microsoft is testing expanding the favicons in the Bing Search results interface when you hover your mouse cursor over the search result listing and/or ad. (Hét. | searchengineroundtable)
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI
Google CEO Sundar Pichai used a simple question to reveal how he really sees AI fitting into people's lives. (Hét. | searchenginejournal)
Demystifying Browser Fingerprinting in Digital Campaigns
Browser fingerprinting plays a growing role in digital marketing and tracking. It helps identify devices even when cookies are cleared or blocked. Many marketers use this method to keep track of returning visitors. Some worry about privacy and compliance concerns. Understanding how browser fingerpri... (Hét. | marketingblog)

Paid Ad Scheduling Across Time Zones That Actually Works
Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches audiences when theyre most ready to act. (Hét. | searchenginejournal)
What are Content Pillars?
Content pillars. You've probably heard the term thrown around in marketing meetings or buried somewhere in your content strategy doc. It sounds important. Maybe even a bit intimidating. Regardless, its an important concept you need to know about before embarking on any form of content strategy, big ... (Vas. | marketingblog)

What Creating a Powerful Brand Looks Like in Practice
Source In the world of business, we hear a lot about brand. But what exactly is a brand, and how are you supposed to create something powerful? When you know that you want your company to stand out and you feel like it's not currently representing the business in the way you want it to, (Vas. | marketingblog)

Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
The founder of Venardos Circus opens up about what he learned growing his show from tiny tent to two touring troops across 45 cities. (Vas. | hubspot)
Best 7 Social Media Posting Apps
Discover the best social media posting apps to streamline your online presence! Our comprehensive guide highlights the top 7 tools that will enhance your social media strategy, save you time, and boost engagement. Perfect for marketers and influencers alike!
ASA bans supplement ads claiming to treat or cure autism and ADHD
This week, the Advertising Standards Authority (ASA) has made a series of rulings banning adverts from supplement brands, including one ad from EllaOla that claimed they helped manage the symptoms of autism.
Practical Social Media Monitoring: How To Study Your Audience
Social media monitoring lets you observe conversations about your brand in real time. This provides insight into how your audience perceives your products.
Inspiring Examples of New Year Marketing Campaigns
A New Year marketing campaign can help your brand hit the ground running in January. Learn from some of the most effective examples of New Year marketing.
Nostalgia Marketing Strategy: How It Works + Best Practices
Learn how nostalgia marketing works to evoke positive memories and use those associations to forge emotional connections and build brand loyalty.
What Is a Personal Background Check and Why Is It Necessary?
Discover what a personal background check is and why it's essential for making informed decisions about individuals. Learn the benefits and key aspects of conducting a personal background check in this comprehensive guide.
What Features to Look for in a Video Shop Editor?
Discover the essential features to consider when choosing a video shop editor. From user-friendly interfaces to advanced editing tools, learn how to find the perfect software that meets your video editing needs.
Business Loan Interest Rates: Average Rates for 3 Loan Types
Business loan interest rates vary depending on your business type, time in business, credit score, and other factors. Learn how rates are determined.
7 Free Marketing Calendar Templates to Enhance Campaign Planning
Discover 7 free marketing calendar templates designed to streamline your campaign planning. Enhance your marketing strategy and stay organized with our easy-to-use templates. Perfect for marketers looking to boost their productivity!
How Purpose and Strategy Powered Actively Blacks Rise to $2 Million in 12 Months
Actively Black used community-building, purpose, and smart strategy to spark a $55K launch day and a breakout first year.
Philips Laura Briggs on Unifying Ecommerce, Driving Category Growth, and the Power of Empathy
Plus, rising to the challenge of achieving scale and consistency globally.
Corcoran Group CMO Christina Panos on Finding Emotional Resonance With Modern Buyers
How emotion, trust, and creativity drive real estate brand strategy.
10 Must-Visit Crafts Sales This Season
Discover the top 10 must-visit crafts sales this season, featuring unique handmade goods and local artisans. Don't miss out on the perfect opportunity to find one-of-a-kind treasures and support creative makers. Join the crafting community and explore these vibrant events today!
What Are FDD Franchise Documents and Their Importance?
Discover the significance of FDD franchise documents in this comprehensive article. Learn what they are, why they're essential for potential franchisees, and how they impact your investment decision.
What Are the Steps to Purchase My LLC?
Discover the essential steps to purchase your LLC with our comprehensive guide. Learn how to navigate the process smoothly and ensure a successful acquisition. Perfect for aspiring business owners looking to make informed decisions when they want to purchase an LLC.
WPP's Wavemaker Poised To Take $2B UK Media Account
Until the contract is signed, neither the government nor WPP are likely to comment on it. But barring any last-minute hitches, a contract is expected to be signed and go into effect early next year.
Estamos Bien: Redefining What Culture Sounds Like On America's Biggest Stage
This isn't just entertainment - it's cultural strategy. Bad Bunny brings youth, multiculturalism, and global appeal to a franchise seeking its next era of relevance.
Googles Year in Search Captures 2025s Curveballs, From Labubus to KPop Demon Hunters
Google is celebrating the biggest surprises of 2025 and the ways people are rethinking what is possible with its 15th annual Year in Search campaign.
PubMatic Strikes Deal With Startup Kontext to Inject Ads Into AI Chatbots Via Programmatic Auctions
The integration enables advertisers to buy ads across a range of AI interfaces through PubMatic or their DSP of choice.
Curiosity and Creativity Fueled 2025 ADWEEK Multicultural Agency of the Year IW Groups Standout Year
ADWEEKs Multicultural Agency of the Year winner grounds unexpected creativity in strategic community insight.
Code and Theory Rode Disruption to Success as ADWEEKs 2025 Innovation Agency of the Year
Code and Theory blends creativity with technology to bring clients into the future.
Wieden+Kennedy Built Brand Legacies to Earn ADWEEKs 2025 Global Agency of the Year
Work for McDonalds, Ford, and Nike broke through global culture.
The 2025 Experiential Awards: The Best Agencies and Brands Putting Consumers in the Action
The best experiential activations of 2025 that got consumers to reach out and touch brands.
Known Lives Up to Its Name as ADWEEKs 2025 Midsize Agency of the Year
The agency grew through transparency and with low-ego, hands-on teams.
Meet ADWEEKs 2025 Agency of the Year Winners
The agencies staying ahead of an ever-changing cultural and technological landscape.
ADWEEK Creativity Advantage: Brands Are Cautious as They Aim For Safe Money
Although brands have the most to gain by standing out, many retreated to familiar territory during the holidays.
Essential Conflict Resolving Skills Everyone Should Master
Discover the essential conflict resolving skills everyone should master to navigate disagreements effectively. Enhance your communication, negotiation, and problem-solving abilities to foster healthier relationships and a more harmonious environment.
How To Set Up Enhanced Conversions in Google Ads
Setting up the enhanced conversions feature in Google Ads helps give you a clearer picture of campaign performance than cookie-based measurement alone.
Data Tracking 101: How To Track Customer Data Efficiently
Learn what customer data drives growth, how to collect it efficiently, and which three to five tools matter most as you scale your ecommerce business.
Channel Strategy: How To Perfect Your Channel Strategy
A brands channel strategy can describe its approach to marketing and distribution channels. Learn how to develop a strategy for both.
Print Advertisements: How To Use Effective Print Ads
Learn about different types of print ads and how to design compelling print ad content.
X Shuts Down EU's Ad Account After First Major DSA Fine
After The European Commission issued a fine of EUR120 million to X - its first significant fine under the Digital Services Act - X CEO Elon Musk, X shut down the Commission's ad account.
Spotify's Annual 'Wrapped' Campaign Squares Off With 'Unwrapped' Boycott
The digital music service launched what it called a "bigger and bolder" version of its "Spotify Wrapped" campaign.
Sadoun: Omnicom-IPG 'Great News For The Sector'
"It's important to bring clarity to some of the players," he said, alluding to what many believed was an uncertain future for IPG prior to its acquisition by Omnicom.
How To Build a Marketing Team: Essential Marketing Hires
Choosing the right candidates for a marketing team can elevate your brand in the popular consciousness. Learn about the typical marketing team roles.
What Is a B2B Customer Journey Map and Its Importance?
Discover the significance of a B2B customer journey map in enhancing your business strategy. Learn how to create an effective map to understand your customers' experiences, improve engagement, and drive conversions.
What Is Pipeline Inventory? How To Calculate Pipeline Inventory
Pipeline inventory is all the goods youve purchased that are still in transit. Keeping a handle on pipeline inventory can help you match supply and demand.
What Is Quora? How To Use Quora To Market Your Business
As a question-and-answer platform, Quora presents significant opportunities for businesses looking to expand their digital marketing reach and build authority.
Best Social Media Scheduling Tools
Discover the best social media scheduling tools to streamline your content strategy and enhance your online presence. Explore top features, pricing, and user reviews to find the perfect tool for your needs!
EXCLUSIVE: Danone CMO Linda Bethea to Exit as Food Giant Mulls Broader Marketing Changes
Bethea's exit comes amid a major restructuring at the company that folds marketing under the broader leadership team
Ticker: CNN and CNBC Strike Partnership With Kalshi
NBC News also announced a new digital subscription product.
Small Ad Biz, Big Reach: Netflix Gains Fuel for Advertiser Interest in Warner Bros. Deal
Netflixs WBD deal is less about buying an ad business and more about buying scale.
The Future of Ad Intelligence, A Points System
Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.
5 Key Options for 100 Percent Business Acquisition Financing
Discover the top 5 key options for 100 percent business acquisition financing. Learn how to secure full funding for your business purchase and explore strategies to make your acquisition dreams a reality.
Essential Franchise Documents You Need to Know
Discover the essential franchise documents you need to understand for a successful franchise journey. Learn about key agreements, disclosure requirements, and more to ensure you're well-prepared for your franchise venture.
What Are Different Types of Businesses?
Discover the various types of businesses in our comprehensive guide. From sole proprietorships to corporations, learn about the different types of businesses and how they operate in todays economy. Explore their unique features, benefits, and challenges to find the right fit for your entrepreneurial journey.
Young Adults Drift From Traditional News, Find It On Social Media Instead
For political news, most young adults say it reaches them passively, and they tend to be more trusting of the information they see on social media.
7 Essential Tips for Crafting Compelling Social Media Copy
Discover 7 essential tips for crafting compelling social media copy that engages your audience and boosts your brand's presence. Elevate your social media strategy today!
Lindt gives away free Lindt Teddys this Christmas
Swiss chocolatier Lindt is giving out free Lindt Teddys to anyone who brings a stocking to a participating store.
Villa Maria unveils new packaging look
New Zealand wine brand Villa Maria has unveiled a new bottle and label design as part of its commitment to being more sustainable.
Watch: Pepsi launches new content series
Pepsi Max has teamed up with social-first creative and creator agency Newgen to launch a new YouTube channel.
The Ultimate Omnicom Org Chart
ADWEEK has designed the first comprehensive org chart of Omnicoms sprawling new operations, which show all the agency logos within the holdcos eight divisions.
Cheap Team Building Ideas to Boost Collaboration
Discover a variety of cheap team building ideas that can enhance collaboration and strengthen your team's bond without breaking the bank. Boost morale and productivity with fun, budget-friendly activities that everyone will love!
How to Create an Effective Customer Feedback Survey in 5 Simple Steps
Discover how to design a customer feedback survey that drives meaningful insights. Our guide outlines 5 simple steps to craft effective surveys that enhance customer satisfaction and improve your business.
Commerce Media Surpasses TV Globally and Traditional Search Holds AI at BayFor Now
Year-end forecasts from WPP Media and Madison & Wall predict a robust ad market globally and in the U.S. in 2026
How to Create a Video Montage in 5 Simple Steps
Learn how to create a stunning montage pour video in just 5 simple steps. Our easy guide will help you combine your favorite clips into a captivating montage that tells your story beautifully.
10 Best Craft Wholesale Warehouses for Budget-Friendly Supplies
Discover the top 10 craft wholesale warehouses offering budget-friendly supplies for all your creative projects. Save money without compromising on quality with our expert guide!
What Does Being a Franchise Owner Mean?
Discover what being a franchise owner truly means. Explore the responsibilities, benefits, and challenges associated with franchise ownership, and learn how it can shape your entrepreneurial journey.
How to Open a Sole Proprietorship A Step-by-Step Guide
Learn how to open a sole proprietorship with our comprehensive step-by-step guide. Discover essential tips, legal requirements, and best practices to successfully launch your business today!
Your Expertise Is Now Downloadable: The Wild Promise of Taste Models
Osyle believes that when expertise becomes scalable, the entire creative and technical landscape transforms. Today, teams often struggle...
The Ghost at the Dinner Table: How I Finally Evicted My Fathers Voice from My Head
For the first twenty years of my life, I didnt know how to exhale. My...
Hootsuite earns #1 spot in Social Media Management on G2
G2 named Hootsuite the #1 platform for social listening, analytics, and management in its Fall 2025 reports. See why top teams choose us.
Reddit for business: How brands can build engagement in 2025
Learn how to use Reddit for business with expert insights from Reddits Gabriel Sands. Build trust and grow community in 2025.