This is a programming note that I will be completely offline for the last days of the Passover holiday. The last days of Passover are on Monday and Tuesday, April 29th and 30th. Any stories published here will be scheduled and written beforehand and not posted live. I will be completely offline, so any social media posts, tweets, anything coming from this site or my social channels are all scheduled beforehand. I won't be able to reply to comments, remove spam or break any stories on those days.... (22:00 | searchengineroundtable)
Marketing
WordPress on Your Desktop: Studio By WordPress & Other Free Tools
Studio by WordPress plus other tools make it easy to learn, build and test WordPress sites from your desktop (Tegnap | searchenginejournal)
Essential Steps for Successful Product Sourcing for Your Business
Product sourcing is an integral part of the supply chain management process, as well as a significant influencer of your business's profitability. Whether you're a seasoned entrepreneur or just starting, getting this step right can ensure you have great products that meet customer demand and signifi... (Tegnap | marketingblog)
Is SEO Worth it For Small Businesses?
Nowadays, establishing a strong online presence is vital for small businesses looking to thrive in competitive markets. With consumers increasingly turning to search engines to find products and services, the importance of search engine optimisation (SEO) cannot be overstated. Yet, is SEO worth the ... (Tegnap | marketingblog)
Big Update To Googles Ranking Drop Documentation
Google updated the documentation on how to diagnose ranking drops in order to fix what's wrong (Tegnap | searchenginejournal)
Google March 2024 Core Update Officially Completed A Week Ago
Google completed major March 2024 core update a week before announcing, keeping websites in the dark. (Tegnap | searchenginejournal)
22 Places You Should Be Sharing Your Content
Optimize your content sharing strategy with insights from an industry expert. Learn where and how to share your content effectively. (Pén. | searchenginejournal)
Google March 2024 Core Update Finished April 19th (A Week Ago)
The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. Google also said this helped reduce low-quality and unoriginal content in search results by 45%, which... (Pén. | searchengineroundtable)
Google March 2024 core update rollout is now complete
The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content. (Pén. | searchengineland)
Daily Search Forum Recap: April 26, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Publisher Center removes the ability to add publications manually. Google is testing placing the snippet date next to the URL. Google now shows IP ... (Pén. | searchengineroundtable)
Google Search revenue increases 14% YoY to $46 billion
Google Search (as well as YouTube) continues to be the biggest driver of Alphabet's increase in overall revenue. (Pén. | searchengineland)
Social media
Weekly Cornerstone Advertising Tips
Subscribe to Cornerstone Advertising Tips and receive a different Meta advertising tip in your inbox every Monday. (18:00 | Jon Loomer)
Ads Manager Reporting and GA4 Dont Line Up
Ads Manager reporting and GA4 will never match up. While there are many reasons for this, the primary source is view-through conversions. (Tegnap | Jon Loomer)
Keeping the Human Touch in an AI-Driven World: The Future of Marketing
As we venture further into this AI-infused marketing landscape, lets not forget our superpower - being human. (Tegnap | socialmediachat)
Elisabeth Carson Spearheads Revolutionary Bio-hack Clothing Line at 4biddenknowledge Inc. to Boost Mental Wellness and Extend Life
It looks like nothing was found at this location. Maybe try one of the links below or a search? (Tegnap | socialmediaexplorer)
Funnel Analysis Stage of Conversion Leads Setup
I am now at the Funnel Analysis stage of Conversion Leads CRM setup, which means that the process is 95% complete. Here's what's happening... (Pén. | Jon Loomer)
AI
75% of enterprise coders will use AI helpers by 2028. We didn't say productively
Dev teams must beware inflated expectations of tech leadership, Gartner warns (22:25 | register)
AI gold rush continues as Microsoft invests $1.5B in UAE's G42
Can regulators keep up? (22:25 | register)
Ex-Amazon exec claims she was asked to ignore copyright law in race to AI
High-flying AI scientist claims unfair dismissal following pregnancy leave (19:52 | register)
Meta's value plummets as Zuckerberg admits AI needs more time and money
Revenues up, but is the AI hype bubble is threatening to burst? (19:52 | register)
Apple and OpenAI are reportedly in talks for iOS 18 integration
The tech companies are in talks about bringing chatbot features to the iPhone. (19:31 | mashable)
Rabbit R1: 7 things it can do that steals ChatGPT's shine
Could the Rabbit R1 snatch the AI assistant crown? (19:10 | mashable)
OpenAI launches Asian operations in Tokyo to avoid being lost in translation
Local customers get early access to Japanese-language GPT-4 (17:19 | register)
AI cloud startup TensorWave bets AMD can beat Nvidia
Starts racking MI300X systems - because you can actually buy them and they beat the H100 on many specs (17:19 | register)
Médiatörténelmi pillanat Magyarországon: ilyen interjú még biztosan nem készült - videó
Nem mindennapi interjút készítettek Magyarországon: az interjúalany a mesterséges intelligencia volt, a ChatGPT szoftver képviseletében, vagyis nyugodtan kijelenthetjük, hogy médiatörténeti pillanat született. (16:25 | Blikk)
Oracle scores big win with Fujitsu Japan for its Alloy partner cloud
But Big Red's $8 billion investment plan may not be all it seems (14:36 | register)
Marketing
6 Useful Tips to Kick Credit Card Debt to the Curb
In today's fast-paced world, credit cards have become a ubiquitous part of personal finance. While they offer convenience and rewards, mismanagement can lead to a daunting mountain of debt. Breaking free from the shackles of credit card debt requires discipline, strategy, and a bit of savvy financia... (Pén. | marketingblog)
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week. (Pén. | Martech)
Microsoft unveils a new small language model
Plenty of talk about LLMs, but Microsoft is bringing its small language model initiative to market. (Pén. | Martech)
Netflix reports strong Q1 growth but is it painting over CTVs cracks?
Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giants long-term profitability plan, presenting a (Pén. | campaignlive)
Battle for TikTok: Implications for content creators and businesses
Far too many global businesses rely on American audiences for sales and engagement. Alternatives like Meta's Reels exist, but pivoting and recalibrating will be a daunting quest. (Pén. | campaignlive)
Global social media statistics research summary 2024
Global social media research summary April 2024: The most recent and relevant statistics to help inform your social media marketing strategy. (Pén. | smartinsights)
Google CEO says AI overviews are increasing Search usage
Satisfaction with the AI overviews is increasing and Google will continue to evolve the experience this year, according to Sundar Pichai. (Pén. | searchengineland)
AI content creation: Ushering in the unimaginable
Embrace cutting-edge AI content creation tools to transform your marketing. Balance human input while harnessing machine efficiency. (Pén. | Martech)
Manchester City FC's CMO on using tech to bond with fans
The club is using NFTs and Web3 experiences to engage supporters. (Pén. | campaignlive)
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections. (Pén. | Martech)
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery. (Pén. | searchengineland)
Kind Snacks opens sensory pop-up in Soho
The Kind Bar is open from 25 April until 28 April. (Pén. | campaignlive)
Search News Buzz Video Recap: Google Core Update Updates, Site Reputation Abuse Coming, Links, Ads & More
Googles core update is still rolling out over 7 weeks later and yes we are seeing more fluctuations and chatter. Forbes blocked its coupon directory in preparation for the Google site reputation abuse policy. Google said splitting and merging sites takes longer than normal site migrations. Google wo... (Pén. | searchengineroundtable)
How to launch a product-led SEO strategy
Five practical tips for transitioning from a keyword-focused approach to a customer-centric and product-led SEO strategy. (Pén. | searchengineland)
Google Publisher Center No Longer Allows Adding Publications
Google has removed the feature to add publications manually to the Google Publisher Center. Instead, publications will be automatically added when Google's algorithms decide to. (Pén. | searchengineroundtable)
Google Tests Placing The Snippet Date Next To URL
Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet's description section. (Pén. | searchengineroundtable)
Kellogg's partners EFL, Man City, Celtic and Rangers for free kids football camps
Wasserman created the campaign. (Pén. | campaignlive)
Google Breaks Out Googlebot IP Ranges For User-Triggered Fetchers
Google is now sharing the Googlebot IP ranges for the User-triggered fetchers. User-triggered fetchers are from Google tools and product functions where the end user triggers a fetch. (Pén. | searchengineroundtable)
Google Ad Revenue Up 13% & Bing Ads Revenue Up 12%
Google and Microsoft both reported very good earnings, driving both stock prices up after hours. I like to dive into the ad revenue side, and it looks like Google Ad revenue was up 13% from last year and Microsoft Advertising revenue was up 12% from last year. (Pén. | searchengineroundtable)
Google Ads Diagnostic Tool Low Keyword Quality Warning
Google Ads is showing yet another new and fun notice to some advertisers. This one shows an impression issue for "Low keyword quality." As a reminder, as for diagnostic insights, quality score is not used in the auction. (Pén. | searchengineroundtable)
17 PowerPoint Presentation Tips From Pro Presenters [+ Templates]
If you want to up your PowerPoint presentation game, check out this article for design tips and best practices. (Pén. | hubspot)
School Reports 2024: Which agencies are Living Wage Foundation accredited?
This is the first year Campaign has asked whether an agency is Living Wage Foundation accredited. (Pén. | campaignlive)
Sky shortlists three networks in media review
EssenceMediacom is the incumbent on the account. (Pén. | campaignlive)
Rise 2024 conference: marketing chiefs offer six lessons on the benefits of DEI
Annual DEI-themed event had speakers including marketing chiefs from Diageo, Lego and Procter & Gamble. (Pén. | campaignlive)
What Is Personal Branding? Heres Why Its So Important
Discover the power of personal branding and learn how to establish yourself as an expert in your field. Stand out in a crowded marketplace with a strong online brand identity. (Pén. | searchenginejournal)
Dont Follow Teslas Marketing Mistake
Tesla dismissed its marketing team this month. The layoffs come only a year after a mandate to try advertising that Elon Musk later said was too generic. But is marketing really to blame? Is there a takeaway for other companies? (Pén. | contentmarketinginstitute)
School Reports 2024: Which agencies are All In champions?
All In is an initiative by the Advertising Association, ISBA and the IPA to improve inclusivity. (Pén. | campaignlive)
Google Declares It The Gemini Era As Revenue Grows 15%
Alphabet's Q1 revenue up 15%, driven by Search and YouTube shine. Google reshuffles AI teams for "Gemini era" integration. (Pén. | searchenginejournal)
Google Warns Of New Reality As Search Engine Stumbles (UPDATE)
Google warns of "new reality" amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality. (Pén. | searchenginejournal)
11 Blogging Tips For Beginners To Succeed In 2024
Starting a blog can be overwhelming. Focus on these eleven simple, yet effective beginner blogging tips to set yourself up for success. (Pén. | copyblogger)
Custom Printed Banners from Banner World for Impactful Advertising
Every business vies for attention. One creative, tested, and proven way to grab people's attention is through printed banners. Custom-printed banners are a powerful tool for visibility and communication. At the heart of effective outdoor advertising, these banners promote a message and reinforce bra... (Csü. | marketingblog)
12 Types Of Google Ads Extensions, Now Assets
Dive into the complete guide to Google Ads extensions, now assets, to optimize your ads for maximum performance and better results. (Csü. | searchenginejournal)
Googles New Infini-Attention And SEO
Google's Infini-attention can easily be added into existing models, including those of Google's core algorithm (Csü. | searchenginejournal)
Google Stresses The Need To Fact Check AI-Generated Content
A Google podcast highlights the potential for factual errors in AI-generated content, stressing human oversight is critical. (Csü. | searchenginejournal)
Waitrose wonky billboard marketing stunt pays off
Waitrose looked as if it had been cutting corners after a London council fenced off a wonky advertising billboard amid fears it could risk public safety.
(11:59 | marketingbeat)
Dont Miss Strategic Marketing West 2024
Don
(Tegnap | smallbiztrends)
Pecker Pay Offs, Oh,My!
The "Enquirer" publisher used Walmart as the morality police, determining that having the words "porn star" on a cover would be massively offensive to shoppers.
(Tegnap | mediapost)
The Latest CMA Report Brings New Privacy Concerns to Googles Cookie Deprecation Plans
These are the 3 biggest challenges the CMA raised around Google
(Pén. | adweek)
These 5 Tech Giants Are Most Likely to Buy TikTok, According to M&A Experts
Buyers must get regulatory approval and rebuild its algorithm.
(Pén. | adweek)
Asda links up with Diageo to trial in-store digital screens
Asda joins Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing.
(Pén. | marketingbeat)
Ricky Gervais returns to Slough 20 years after The Office with hilarious vodka billboard
Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.
(Pén. | marketingbeat)
MRC Releases Finalized OOH Media Standard, First Phase Excludes Audiences
The phase deals only with "impressions." Some see it as a step backward for advertising on the medium.
(Pén. | mediapost)
Sir John Hegarty: Processes are good but they mustnt override creativity
Speaking about creativity on BBC Radio 4's The Media Show, BBH founder Sir John Hegarty, said creativity can be taught and emphasised its crucial role in business.
(Pén. | marketingbeat)
Telemundo Takes Upfront to the Next Level With SNLs Marcello Hernández
Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.
(Pén. | adweek)
William Hill took over Liverpools radio tower to mark Grand National
To mark the Grand National William Hill transformed Liverpool's St Johns Shopping Centre into a towering screen for the company's adverts.
(Pén. | marketingbeat)
Direct Line destroys giant wedding cake at Blenheim Palace
Insurance firm Direct Line is encouraging British drivers to think twice before getting behind the wheel the morning after drinking at a wedding.
(Pén. | marketingbeat)
YouTube Blows Past Q1 Forecast, Ad Sales Rise 21% To $8.1B
YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.
(Pén. | mediapost)
BBC Launches First Brand Campaign To 'Make You Think,' Targets U.S. Audience
Developed in partnership with R/GA, the BBC is debuting a new site and app and enhancing its D.C. office.
(Pén. | mediapost)
Fantas Famous Jingle Is Back With New Wanta Fanta Remix
The early-aughts earworm is coming for Gen Z.
(Pén. | adweek)
Zillow Offers Some Reassurances About Moving After Emotional Bluey Episode
Real estate marketplace Zillow and Ryan Reynolds agency, Maximum Effort, provide some reassurance that moving can be a good thing.
(Pén. | adweek)
Who's Who? In Hulu's 'The Veil,' Identities Are Shifty
Neither of the show's two principal characters is sure who the other one is, and both struggle to distinguish truth from falsehood in the stories they tell each other.
(Pén. | mediapost)
How to Update Your Consumer Archetypes for Gender Inclusivity
Consumers who dont see themselves in one brand will look to another.
(Pén. | adweek)
Lacoste enlists Novak Djokovic and Venus Williams for blockbuster brand campaign
Iconic fashion house Lacoste has unveiled its latest big-budget brand campaign, recruiting big names from the worlds of tennis and the arts.
(Pén. | marketingbeat)
Give an X: The voter registration campaign thats more Nike than Number 10
Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.
(Pén. | marketingbeat)
Adam Scott Adds Facial Hair Enthusiast to His CV in Philips Norelco Campaign
Scott said hes been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.
(Pén. | adweek)
UnHerd boycotted by advertisers after anti-trans articles
Current affairs website UnHerd is in the midst of a boycott from many online advertisers after publishing articles deemed to be 'anti-trans'.
(Pén. | marketingbeat)
Reckitt appoints McCann Content Studio to UK social and influencer account
Reckitt has appointed McCann London's in-house social and influencer specialist unit as the new UK social and influencer agency of record.
(Pén. | marketingbeat)
Labour party taps into TikTok influencers to get voters
Labour has appointed a dedicated employee to work with influencers to share positive messages about the party.
(Pén. | marketingbeat)
Fashion retailers slash marketing budgets as recessions impact persists
Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.
(Pén. | marketingbeat)
Roku Scores Double-Digit Q1 Gains In Revenue, Households
Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross profit and streaming households year-over-year.
(Pén. | mediapost)
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google
(Pén. | adweek)
Sainsburys profits soar as retailer leans into loyalty
Sainsburys has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a "relentless investment in price".
(Csü. | marketingbeat)
Google, Microsoft Bet Big On GAI In Q1 - And Win
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 2024. Google added several GAI features to search in the quarter. Microsoft said its quarterly revenue reached $61.9 billion from $52.9 billion, a much better result than analysts expected. Both companies have integrated GAI into products ranging from web search to the suite of enterprise software.
(Csü. | mediapost)
Smokey At 80: Respect The Bear
A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work.
(Csü. | mediapost)
Judge Suggests FTC Should Conduct New Study Of 'Click To Cancel' Proposal
An administrative law judge found that the FTC's 'click to cancel' proposal could cost businesses more than $100 million.
(Csü. | mediapost)
Content Planning for Social Media in 8 Steps [2024 Guide]
Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan.
(Csü. | hootsuite)
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