Jacquemus has taken to TikTok to put a clever spin on the hurdles, in an Olympic-themed spot that puts the bags at the centre of the iconic race.

Lead Generation Ads on Reddit moved into public beta this week. The ad format integrates with the AI automation platform Zapier to collect "high-quality leads" signaled by opt-in information provided by Reddit users.

To drive better engagement with Gen Z audiences throughout the 2024 Paris Olympic Games Samsung is celebrating the 'Spirit of Openness'.

Publicis London and Renault launched the first ever 'Relationship Breakdown Cover', in its latest creative calling upon couples to end the "car-gument".

It's a matter of months, not years, of campaign spending, because the biggest factor now is what happens organically in the political news cycle leading up to an election.

Grand Central Rail wants to entice northern leisure travellers to explore the full range of experiences that London has to offer.

French holding group Publicis has purchased creator marketing agency Influential in a bid to bolster its influencer proposition.

The average TV consumer may be looking at least $60-$70 a month in total fees - comparable (or more) to what they were where paying before the streaming revolution started circa 2019.

In this masterly spot, the spoken line is matched with an equally artful image.

Snapchat is marking International Friendship Day with a set of colourful multi-channel print out-of-home activations in London Bridge Tunnel and Waterloo Tunnel.

For many, President Biden's live, televised farewell speech on Wednesday night was moving and historic.

Heathrow is reminding its passengers that the journey is about a lot more than simply getting to their destination in its latest summer campaign.

It is crucial for middle-aged women aged 45-54 to be defined by mindset not age, according to a new study which reveals that over 40% of this group feel misrepresented.

JCDecaux has grown above expectations in the first half of 2024, according to its chairman, experiencing 13.4% organic growth year-on-year.

Warner Hotels has snapped up David Murdin, who has leadership experience across British Airways, Sky Sports, Whitbread, Costa Coffee and Wagamama.

WhatsApp has maintained its position as the most popular messaging app in the world and is starting to become more popular in the U.S, and Meta is working to build the app out as a conversational hub for businesses and their customers.

New research shows that Gen Z mistrusts and rejects almost every institution. But they demand brands take a stand on key issues.

"Once consumers are in the Amazon system, Amazon amasses data profiles for consumers with little regard for protecting their privacy," lawyers for subscribers say in new court papers.

Meta is following its recent launch of "sextortion" prevention tools by removing over 60k accounts linked to sextortion scams on Instagram, all based in Nigeria.

Outside of North America, the company was in growth mode, with Europe up 3.8%, Latin America up 8.8% and Asia-Pacific up 0.5%.

The Interactive Advertising Bureau is among a broad array of groups to express concerns that the bill would limit free speech online.

The 2024 Olympics kick off Friday in Paris as more than 10,000 athletes compete in 320 events across a 19-day period.

Mecca Bingo amps up legacy by showing historical figures including Henry VIII, Cleopatra, Vikings and cavemen playing the game.

ITV's total advertising revenue is up by 10% (from £811 million in 2023 to £889 million in 2024), as waters calm after a tough period for the broadcaster.

June's expansion was driven primarily from smaller ad categories, as the top 10 only increased their spending 1.3% vs. 9.4% for all other categories.

Explore our list of the top 32 books every entrepreneur should read. Gain insights and inspiration to fuel your entrepreneurial journey.

Just days after Google scrapped plans to do away with cookies, Havas Media Network this morning disclosed results of a "landmark cookieless test" demonstrating 100% target audience reach.

Bing, DuckDuckGo, Mojeek and other search engines are no longer indexing and serving up full Reddit results as the company rethinks its business model.

The business aims to support publishers and give advertisers better targeting signals in new contextual categories for CTV, with help from launch partner Peer39 and Magnite.

One major change is a new guideline that looks to amass viewing over a four-week period rather than a single telecast or a small number of telecasts.

The multi-talented singer/songwriter hyphenate has emerged with yet another creative role: advertising copywriter and co-director.

Babybel held its own iteration of an opening ceremony, as it unveiled giant peeling billboards ahead of the Olympics.

A majority of advertisers plan to increase CTV ad spend this year by an average of 21%, a study finds.

YouTube has seen continued quarterly improvements in ad revenues since Q1 2023 - and its Q2 '24 results look good. But Wall Street was expecting a bit more.

The COVID-19 pandemic killed 1.19 million Americans. Is it really time now for a comedy series inspired by it?

Saatchi & Saatchi is strengthening its creative department with award-winning creative duo Elliot Lee and Rory Peyton Jones

Channel 4's 2024 Diversity in Advertising Award is set to challenge brands to make TV ads more accessible with a focus on producing work that is "Inclusive by Design".

IPG posted net profit of £193 million ($214.5m), down 19.2 % £238.95m ($265.5m) for Q2.

Dentsu X's managing director, Kim Berkin is leaving her role after more than five years in post to take up the same position with Charlie Oscar.

Samsung has taken over Old Street Station in London and renamed it Fold Street Station as part of a campaign promoting its Fold phone

Brands increased product placement spending 12.3% globally on TV, film, video games and music video in 2023, according to just-released estimates from PQ Media's Global Product Placement Forecast. The U.S. grew at a slightly lower rate in 2023 -- 11.9% -- and is projected to do a little better than that this year.

Tesco Mobile is spotlighting its lack of EU roaming charges in a new digital out-of-home campaign running across some of the UK's busiest airports.

WARC and the Advertising Association's expenditure report shows the UK ad sector experienced record Q1 growth, rising to £9.2bn.

Zachary Quinn knows how to bring a product to life. Read his steps for launching his latest brand, Oceanfoam, creating foam rollers made with algae.

Microsoft has made important changes as it transitions to AI-supported search by combining the power of large and small language models with Bing's search results. It has also taken publishers into consideration as it makes this transition.

Cameo, valued at $1 billion in 2021, will pay $100,000 to settle allegations that it failed to ensure celebrity endorsements included ad disclosures.

Consumer confidence is set to improve markedly across 2024, with as many as 61% of the public saying that they expect their finances to improve

With a new look and feel, the rebranded Spotify Ads Manager has a redesign aimed at simplifying the navigation process for advertisers, as well as advanced audience-targeting capabilities.

Colin Kaepernick is launching Lumi, a startup that will guide creators through the process of publishing original stories in the form of comic books, graphic novels and manga with the help of creative AI tools.

"Companies should not act or claim as if hashing personal information renders it anonymized," the FTC said Wednesday

Reinforce your brand identity with the small but mighty favicona tiny brand badge that appears on a webpages tab in a web browser.

TikTok comments increase engagement, and you can pin, delete, and filter comments to control the kind of engagement you get.

PPC affiliate marketing programs can help you monetize traffic to your website and social channels. Here are 10 popular programs to try.

Alyse Borkan, co-founder of Rocco, shares why marketing a lifestyle, not a product, has been so effective for the new minifridge brand.

Advertisers tapping into retail media networks are struggling with performance, data and metrics - mainly because methods are inconsistent, making comparisons across RMNs and other media platforms challenging.

The British Heart Foundation is urging Twitch streamers to join a lifesaving campaign that aims to get people educated in CPR.

The agreement, part of Informa's $1.5 billion bid for Ascential, would pay Ascential shareholders the net proceeds of Hudson MX's sale if it closes before Ascential is acquired by Informa.

Could pulling apart data's black box to layer in information from a highly accurate weather simulator become an ad-targeting option?

If the agencies are sold off, CEO Philippe Krakowsky explained, it would be part of a broader asset remix at the firm, which is also ramping up a new principle buying operation.

That's based on remarks IPG chief Philippe Krakowsky made during the holdco's Q2 earnings call this morning. Other big topics: retail media, commerce, AI and health. Creative, not so much.

Malibu and Oatly sent a giant pineapple shaped cement mixer through London with the tagline "Lick Nicely", to kick off the launch of their new Piña Oatlada brand collaboration.

NBC says the Paris Summer Olympics will hit a record for national TV ad spending.

The company expects to achieve 1% organic growth for the full year. Earlier it had stated a 1% to 2% growth range, but noted at the time the loss of a significant client that could make reaching the higher end of that range difficult.

Ogilvy has named David Fisher as the new global chief creative officer of its boutique network INGO. He will take up the role in September.

I was predicting cringe. But it was the opposite. I couldn't believe the retail giant could spend a whole 30-seconds embracing my exact neurotic spokes-pronunciation ramblings. I felt seen.

Colgate Palmolive selects WPP to head up commercial and data driven links with Amazon in Europe.

The campaign for Kamala Harris, the new Democrat Presidential candidate, raised an an eye-popping $140 million in just a few days from small - not billionaire - donors.

The incredible story of Snoop Dogg continues with the news that he will be carrying the Olympic torch on its journey to Paris.

Kevin the Carrot has extended its dizzying success outside of the Christmas season, according to new data from System 1.

Cadbury has harnessed the power of AI to let the public star in a celebratory campaign that spotlights its extensive advertising heritage

Arsenal's newest away kit has ignited a wave of inspiration for the Lynx team, leading them to announce an "accidental collaboration".

Informa has agreed to buy Cannes Lions owner Ascentia for the mammoth sum of £1.2 billion shortly after the conclusion of its 2024 event.

The ASA has banned a set of six adverts that claimed that they could treat symptoms like stress and anxiety.

Speaking at MAD//Fest, Avon chief marketing officer Kristof Neirynck talked putting the customer first and embracing the omnichannel world after 137 years.

Want to know the WhatsApp stats that will help determine your marketing strategy for 2024? Get the top 25 here.

Wondering why your YouTube videos are struggling to get views? These YouTube SEO tips can help your videos reach more people.

Ready to grow your following fast? Master TikTok hashtags to maximize your videos' views and ensure you connect with the right people.

Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message.

A new ad consideration on Reddit.

Reddits looking to place a higher value on its data, with a specific focus on AI development.

Some tips on how to maximize your TikTok marketing efforts this holiday season.

WhatsApp is growing fast in the US.

Some helpful notes for your YouTube content approach.

The program provides support for minority-owned businesses.

5 examples of AI chain prompts that will help you create really great marketing strategies or tactics, and open the door for more.

Audience suggestions are optional when using Advantage+ Audience. Are there times when they are more impactful than others?

In this article, you'll learn everything you need to know about starting a LinkedIn newsletter

Social media statistics are a marketers best friend. This data should inform your marketing and social media strategy for the year ahead.

Meta wants to limit political discussion - but can Threads succeed without it?

Some handy tips for your IG Live broadcasts.

Now you can get Grok explainers on profiles and terms in the app.

A new way to customize your TikTok videos.

But it may not be the alternate feed option that some have speculated.

Entrepreneurs need innovative tools and platforms to help them succeed. SWAPD, a digital rights marketplace, has emerged as a pivotal resource for entrepreneurs looking to expand their digital footprint, manage online reputations, and secure valuable...read more

Meta says that the accounts were associated with a known scam group called the Yahoo Boys.

This article shares how you can free up some headspace using social media automation tools.

Discover why micro influencers can lead to some of the most impactful influencer marketing results for brands & businesses. Learn how to get started!

There was a time when I spent the majority of my budget on remarketing, but that's no longer the case. I don't expect that to change...

In this article, we cover how to use Bluesky and some tips for getting started sharing your posts on the platform.

In this episode: - Welcome to the Confident Live Marketing Podcast - Guest Introduction: Janine Coombs - Janine