Marketing
Google Offers To Loosen Search Engine Deals In Antitrust Response
Google proposes relaxing search distribution agreements after court loss, rejecting DOJ's demands to sell Chrome and Android. (11:10 | searchenginejournal)
The HCU Effect In Google Updates
A careful analysis of Google's HCU signals and how they may relate to a core algorithm or spam update (Tegnap | searchenginejournal)
Mullenwegs WordPress Pause Triggers Unexpected Complications
Matt Mullenweg's pause of WordPress services is causing unintended consequences as community grapples with the fallout from his decision. (Tegnap | searchenginejournal)
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week. (Tegnap | Martech)
Social media
LinkedIns Giving Users a Summary of Their LinkedIn Games Performance
LinkedIn will give you an overview of how good (or bad) you've been at its in-stream games. (Tegnap | socialmediatoday)
Social Media Ad Spend by Platform [Infographic]
An overview of the top earning social platforms, and how they compare. (Csü. | socialmediatoday)
Metas Experimenting With Avatar Quests as it Builds Towards the Metaverse
Meta's looking to add more ways to use you avatar within its evolving experiences. (Csü. | socialmediatoday)
Instagram Previews Coming AI Video Elements
Soon, you'll be able to generate AI elements for your IG video uploads. (Csü. | socialmediatoday)
Meta Launches Updated Affiliate Link Displays in Posts and Comments
More prominent affiliate links should encourage more sales. (Csü. | socialmediatoday)
AI
China launches AI that writes politically correct docs for bureaucrats
PLUS: Politician thought Korea's martial law declaration was a deepfake; Apple finds a billion for Indonesia; China worries about open source intel; and more (10:37 | register)
Altman to Musk: Don't go full supervillain that's so un-American
OpenAI chief says he doesn't think Elon will unleash political powers to zap AI competition (07:57 | register)
Day after nuclear power vow, Meta announces largest-ever datacenter powered by fossil fuels
Louisiana facility's three natural gas turbine plants to churn out 2,262 MW (07:57 | register)
Cloudy with a chance of GPU bills: AI's energy appetite has CIOs sweating
Public cloud expenses have businesses scrambling for alternatives that won't melt the budget (02:42 | register)
Musk seeks injunction to stop OpenAI morphing into for-profit company
Politics, electric cars, rockets, and social media not enough to keep some individuals busy (02:42 | register)
Marketing
What retailer marketers should be thinking about in 2025
Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. (Tegnap | Martech)
How to Successfully Manage the Entire Mobile App Development Lifecycle
For businesses or entrepreneurs looking to expand their reach with mobile apps, the process of creating, developing, and launching them can be extensive. There are many steps that come between the conception of an app idea and launching it, but once you have a good understanding of what to do in eac... (Tegnap | marketingblog)
Search News Buzz Video Recap: Google December Core Update Done, Spam Update Starts, Google Ranking Exploit Leaked, Google Tests Double Serving Ads
For the original iTunes version, click here. Google has finished rolling out the December 2024 core update... (Tegnap | searchengineroundtable)
Google December 2024 Spam Update Rollout Shocks Before Holidays
Google has released the December 2024 spam update one day after the December 2024 core update was completed and just days before the big year-end holiday break. This release likely surprised most of us, but at this point, I guess nothing should surprise us. (Tegnap | searchengineroundtable)
Google Testing Shaded Button Sitelinks On Mobile
Google is testing a new style of sitelinks again (I cover these way too often). This one turns the sitelinks into shades / gray buttons. (Tegnap | searchengineroundtable)
Google Search To Gain AI Mode
Google Search will roll out an 'AI Mode' within Google Search that will look "nearly identical to its Gemini AI chatbot" according to some reports. We also saw sources post screenshot of early tests of AI Mode within the Google App and on Android devices. (Tegnap | searchengineroundtable)
Google Tests Nearby Hotels & Restaurants In Business Profile Listing
Google seems to be testing adding buttons/links to nearby hotels and restaurants directly at the top of a Google Business Profile listing. This may be related to the Digital Markets Act (DMA) rules in European regions or it might just be some sort of other test. (Tegnap | searchengineroundtable)
Bing Search Studies Of Carousel
Microsoft has this "studies of" carousel in the Bing Search results. It can help you find content that helps you prepare for a specialized exam or course, of sorts. (Tegnap | searchengineroundtable)
Content Marketing Team Dynamics That Deliver Results
A high-performing content team is a symphony of strategy, creativity, and execution. In this post I (Tegnap | hubspot)
Lingering Questions: What Marketing Masters Want to Ask Each Other
At Masters in Marketing, we (Tegnap | hubspot)
Mullenweg Takes On Inc Magazine For Biased Interview
Matt Mullenweg hits back at Inc. magazine, accusing it of misrepresenting anecdotes and publishing "false" facts (Tegnap | searchenginejournal)
Mullenweg Pauses WordPress Services Hopes To Reopen Next Year
Cryptic post by Matt Mullenweg announces a pause in WordPress services, expressing hope to reopen "sometime in the new year." (Tegnap | searchenginejournal)
Google Launches (Final?) Spam Update Of The Year
Google rolls out December spam update, expected to take a week to complete, capping off a year of aggressive spam measures. (Csü. | searchenginejournal)
AI Crawlers Account For 28% Of Googlebots Traffic, Study Finds
Study finds AI web crawlers are gaining ground on traditional search engines, reshaping how websites need to optimize their content. (Csü. | searchenginejournal)
Google December 2024 spam update unleashed
This update was released a day after Google finished rolling out the December core update. (Csü. | searchengineland)
Enhancing Document Accessibility: The Key to Inclusive Marketing Strategies
Attention-grabbing statements about document accessibility often go unheard, yet they can significantly impact your brand's reach and reputation. In an era where businesses strive for inclusivity, prioritising accessible documents is not merely a trend; its essential for effective communication and ... (Csü. | marketingblog)
Setting Your Influencer Budget Heres Everything I Learned About Working With Influencers
The world of influencer marketing is vast and varied. I (Csü. | hubspot)
Enhancing Business Operations with Versatile Access Solutions
In a mobile-first, connected environment, businesses must maintain smooth operations regardless of location. Traditional methods for accessing enterprise applications often limit productivity and flexibility, making it harder for teams to perform effectively. Modern solutions for remote access are i... (Csü. | marketingblog)
Daily Search Forum Recap: December 19, 2024
Here is a recap of what happened in the search forums today... (Csü. | searchengineroundtable)
Top 14 Competitor Analysis Tools
Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one f... (Csü. | Backlinko)
Ask An SEO: How To Move From Page 2 To Top Positions
Are you stuck on page two of search results? Read on to learn effective strategies and tips for boosting your website's visibility. (Csü. | searchenginejournal)
Google December 2024 Core Update Fast & Furiously Finished Rolling Out
The Google December 2024 core update quickly and brutally finished rolling out yesterday at around 2:00 PM ET. It took just over 6 days to roll out, starting on December 12, 2024 at 10:45 am and finishing on December 18, 2024 at 2:00 pm. This update finished fast, but it seems quick and mighty (or f... (Csü. | searchengineroundtable)
Broken Google Maps Business Profile Listings
There are a number of reports of Google Business Profile listings in Google Maps coming up broken. Google seems to be showing half of the listing, with flickering maps portions, missing business names, blue maps and more issues. (Csü. | searchengineroundtable)
Google Says It Makes No Sense To Block Disclaimer and Privacy Policy Pages
Google's John Mueller said, "It makes no sense to block" privacy, disclaimers, or other legal types of pages from your site. He added on Reddit, "They don't cause a 'duplicate content issue'." (Csü. | searchengineroundtable)
Study On Removal Of Google Local Reviews
The folks over at GMBapi have put together a large study on the topic of how and why Google removes reviews from Google Business Profiles. It looked at nearly 5 million reviews across 78 countries and over 19,000 locations. (Csü. | searchengineroundtable)
Social Media Trends Youll See Everywhere in 2025
The social media landscape is constantly evolving, and 2025 is set to bring some transformative changes that will shape how brands, creators, and users interact online. From the growing dominance of short-form videos and the integration of AI in content creation to the rise of decentralised platform... (Csü. | marketingblog)
Google Merchant Center Now Lets You Select Your Payment Methods
Google Merchant Center now lets merchants specify which payment methods and options they offer customers. Google would normally handle this in an automated way but now Google is letting you override those payment options, in case Google is getting it wrong. (Csü. | searchengineroundtable)
Market Research: A How-To Guide and Template
Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way. (Csü. | hubspot)
Why and How We Close Buffer For The Last Week Of The Year
Every year since 2016 we've closed Buffer for a week at the end of the year. Its like a reset, except across the whole company. (Csü. | buffer.com)
Cut The Malarkey. Speaking Frankly About AI Search & SEO
A brutally candid examination of the changes occurring in search and what SEOs should take away from it today and through 2025. (Csü. | searchenginejournal)
Take Control of Your Instagram Content: The Story Saver Advantage
One of the most popular features on Instagram is Instagram stories which enables users to post moments, updates, and promotions that disappear after 24 hours. But it is the ephemeral nature of stories that created the need for the feature of the Instagram Story Saver, which enables users to save som... (Sze. | marketingblog)
Google December 2024 core update rollout is now complete
This update took 6 days to roll out and was a typical Google core update. (Sze. | searchengineland)
Bing Image Creator is now directly in Bing search and faster
Bing Image Creator now uses a newer model, has more ways to create images, lets you share your creations and has a fresh new design. (Sze. | searchengineland)
7 AI Automation Examples that Will Streamline Your Marketing Strategy
AI automation and marketing go hand-in-hand. Here are some examples. (Sze. | hubspot)
TikTok files challenge with Supreme Court
UPDATED: Supreme Court agrees to hear TikTok's challenge on Jan. 10, 2025, but will not block law in meantime. (Sze. | Martech)
Thrift, norming and price paranoia will be consumer trends in 2025
Thrift is about more than just saving money says Gartner's latest consumer and cultural research. (Sze. | Martech)
Daily Search Forum Recap: December 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google search API leak, now with an end point leak... (Sze. | searchengineroundtable)
These Product Mix Strategies Help Your Ecommerce Business Grow
Product mix refers to the comprehensive slate of products and services your company offers. There are six ways to craft a perfect product mix.
What Is Process Costing? How To Calculate Process Costs
Process costing is a way of tracking product costs in mass-production industries where output is continuous.
How To Go Viral on Twitter (Now X) To Build Your Brand
Going viral on Twitter can lead to more brand awareness and increased audience engagementand you can tap into that power with a few best practices.
How To Optimize the Email Marketing Customer Journey
You can use your email marketing strategy to reach customers at every stage of their journey, from the awareness stage all the way through the advocacy stage.
Fox Super Bowl Special Reunites Bill Belichick and Tom Brady
Fox is reuniting Bill Belichick and Tom Brady for a Super Bowl special, and even Michael Strahan cant stop the former Patriots coach as he tours Louisiana in the Madden Cruiser before the Big Game.
How to Start Deer Farming for Meat
Wondering how to start deer farming? From writing a business plan to marketing, here
Small Business Cybersecurity Statistics
Take pro active steps by analyzing these small business cybersecurity statistics to minimize risk and keep your customers and company safe.
Heres the Roundup for the Week Ending December 20
Union folks picket a Michigan station.
Cheapest Places to Buy Boxes for Your Small Business
Discover the cheapest places to buy boxes for your small business. This guide provides affordable and convenient options for your business.
What is Patreon?
Patreon can be hugely beneficial for business crowdfunding. But what is Patreon and how can you use it? Find out what you need to know here.
Summer-Friendly Ventures for Entrepreneurs
Summertime means fun, but it
How to Create an Inbound Marketing Plan + Effective Strategies
Having the right inbound marketing plan will ensure your small business is able to capitalize on all the opportunities that come its way.
Surveys for Money: The Best Legit Paid Survey Websites to Try
This article explores the top legitimate websites where you can participate in surveys for money and get paid for your time and feedback.
Gen Z drive sales of skincare brands amid treat yourself trend
Gen Z drive sales of skincare brands amid 'treat yourself' trend
Haven Holidays encourages families to create new memories in its latest campaign
Travel company, Haven Holidays has launched an integrated advertising campaign to celebrate the joy of creating family memories.
Brits to purchase 12 million Xmas subscription gifts in boost to retailers
Brits are set to purchase close to 12m subscriptions as Christmas gifts this year in a £680m boost to retailers, according to new research.
Benedict Lumberjack exposes pension deforestation impact
Make Your Money Matter enlists Benedict Lumberjack to expose pension deforestation investments and demand change
Best Voicemail Message Examples for Business
Voicemail message insights: Discover 40 top examples to use directly or inspire your unique business communication style.
Nivea manufacturer appoints Iris and Cheil to emerging markets brief
Nivea parent group Beiersdorf has appointed Iris and its parent company Cheil as lead search agencies for emerging markets.
The Biggest CMO Moves of 2024
From Pepsi to Starbucks to Adobe: the CMO debuts, exits, and shuffles that defined the year.
Glasgow schools Christmas film better than a John Lewis ad
A Glasgow private school believes it is an unexpected contender for the best Christmas ad of the year, with a film showing creativity and team spirit.
Boots Hearingcare launches hearing test awareness month
Boots Hearingcare has launched a hearing-loss awareness month to help the nation hear better.
Cheil Worldwide CCO Malcolm Poynton leaves after 10 years
Senior creative Malcolm Poynton is leaving his role as global chief creative officer at creative network Cheil Worldwide after ten years.
Joint tackles drunk e-bike riders
Creative agency, Joint, has launched a campaign to tackle drunk e-bicycle riding in the capital.
15 Profitable Side Hustles for Nurses To Earn Extra Income
Nurses possess a sought-after skill set that is in demand, making side hustles for nurses an excellent opportunity. Learn how to leverage your nursing skills.
Dr. Dre, Snoop Dog As New Spirits: Are Frank And Sammy Rolling In Their Graves?
Seeing the long-dead Chairman of the Board and Candy Man as talking heads in a Still G.I.N. ad gives the otherwise chill-to-narcotized spot an electric jolt.
Dr. Dre, Snoop Dogg As New Spirits: Are Frank And Sammy Rolling In Their Graves?
Seeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt.
How Customer Ecommerce Development Can Level Up Your Site
If you have an online store up and running using a basic template, it might be time to add some custom-designed functionality.
8 Ways To Connect Your Small Business with Customers
Fostering connections with your customers is all about making them feel understood and heardand building long-term, valuable relationships in the process.
What Is Symbolic Positioning? How to Do It + Examples
Craft a symbolic positioning strategy to build a strong brand identity, connect with customers, and ultimately drive sales.
8 Types of Online Shoppers and How To Engage Them
Common shopper archetypes can indicate potential shopping behavior and guide when, how, and where in their customer journey you interact with them.
LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanced insights and targeting tools to brands eager to see their in-app promotions thrive in the B2B sector.
MLB Names Uzma Rawn Dowler as CMO
Veteran baseball marketer Uzma Rawn Dowler has been named MLBs CMO thanks to a deep bench for sports marketing experience with the league.
Revolving Door Roundup: Cheil, IPG, WPP & More
The latest agency moves from around the globe
Best WordPress Alternatives for your Small Business Website
WordPress is a popular content management system for publishing online. But there are alternatives including Drupal, Joomla and Medium. See full list.
Best Sign Font Options
Find out what the best sign font options are for your small business for creating a visually attractive sign your customers find appealing.
Neil Cavuto to Leave Fox News After 28 Years
Cavuto is exiting Fox News after declining to accept a new contract with the network.
How to Make Money on Discord: Try These Innovative Ways
Learn different strategies and best practices on how to make money on Discord, from premium memberships to partnerships for your business.
Tropical Smoothie Cafe Consolidates $50M At Horizon Media
"2025 will be a transformative year for Tropical Smoothie Cafe as we leverage the collective strength of our marketing investment to drive unprecedented growth," the chain's CMO Deborah von Kutzleben said.
George Stephanopoulos Re-Ups With ABC News Amidst Trump Settlement Controversy
There was speculation that Stephanopoulos might leave ABC News following news of its settlement with the president-elect.
Industrial Storage Racks: Essential Organizational Tools
Discover how to select the best industrial storage racks for your business, maximizing space, efficiency, and safety.
Counting Down The 40 Best TV Shows Of 2024: #30-21
Twenty years ago, most TV critics lists of best series of the year tended to include largely the same shows. Viewer choices for original scripted series were, after all, limited to broadcast networks, and a few ad-supported cable and premium cable series (which made everyone's list since they were the only series on television that did not have the same content restrictions of ad-supported networks). In this week's edition, I give you my case for the 40 best TV shows of 2024, picking up with those ranking 30 through 21.
Report: Omnicom-IPG Deal Probed by Congress Over Ties to GARM
The probe is being led by representative Jim Jordan
WCPO Meteorologist Steve Raleighs Son Pleads Guilty to Assault in Boathouse Brawl
The dustup happened over the summer.
Argyilan Joins Uber As Global Head Of Advertising
Argyilan joins after a four-year stint with Albertson's Media Collective where she was senior vice president. Previously, she was Target's senior vice president, marketing before joining the company's retail media network as president.
How to Reduce Shipping Costs
Knowing how to reduce shipping costs will save your business a lot of money, especially if you are looking to grow the eCommerce side of your business.
How CMO Jim Mollica Is Transforming Boses Cultural Presence
The audio brand
Payroll Software is the Key to Small Business Growth
Small businesses might be forgiven for not digitizing their payroll in the early days of their companies, when attention is paid to things like sales and customer service, whose digitization is more
Correctional Officer Job Description: Templates for Hiring at Your Business
Discover the key roles and responsibilities of a correctional officer. Our in-depth job description guide helps you build top-notch security.
How to Start Sunflower Farming
Ready to get started sunflower farming? This guide includes everything you need to know to be successful in this emerging agriculture field.
How to Create an LLC
Having the right legal structure for your business will help your business establish a solid foundation and thrive, here is how to create an LLC.
The CMOs Who Became CEOs in 2024
Marketers including Linda Boff and Brady Brewer moved into the corner office this year.
Nearly Three Years Into War, Ukrainian Agency Opens London Office and Offers Tender
Bickerstaff.734 has grown as its home country is seized by war
Rightmove ad promises people the perfect home this Christmas
Rightmove is showcasing how it can help the British public find the ideal home for them, no matter how complex their requirements might be.
Tom Skinner delivers Black Cab stout to Soho pub ahead of Christmas
TV personality Tom Skinner delivered a keg of Fuller's Black Cab Stout to Soho pub The Queens Head
VOXI fake phone cases provide a break from family Christmases
VOXI has launched a playful campaign just in time for the festive season designed to give people a way of scrolling their phone during family time.
Lucrative Local Business Marketing Strategies
Boost your local business with 44 lucrative marketing strategies. Increase visibility, engage your community, and drive growth. Start today!
Fred Olsen Cruise Lines returns as Channel 4 sponsor
Channel 4 has named Fred Olsen Cruise Lines as the new sponsor of its escapism lineup.
Adidas campaign kicks off ahead of 2025 UEFA Womens Euros
Adidas has unveiled the official matchball of the upcoming 2025 UEFA Women's European Championship in Switzerland.
Peloton unveils second ad in multi-phase brand campaign
American exercise equipment company, Peloton, encourages people to meet their fitness goals in the second part of its multi-phase campaign.
AndThen supports mens mental health in OOH campaign
Boxer short brand, AndThen, aims to support mens mental health in its newest out-of-home campaign.
22 Successful Small Business Tips for 2025
Get actionable small business tips from expert entrepreneurs, including how to find success in your marketing, customer experience, and sales strategies.
What Is a Small Business? Definition and Guide (2025)
A small business typically employs fewer than 500 staff and earns less than $10 million in annual revenue. The definition varies by industry. Learn more here.
How to File Small Business Taxes in 6 Steps (2025)
No matter how small your business, youll likely need to file and pay taxes. Heres our guide to filing small business taxes in 2025.
16 Best Small Business Wholesale Suppliers (2025)
Looking for new wholesale vendors for your small business? Get an in-depth review of the top places to find wholesale suppliers and products.
What Is a Vertical Market? Definition, Examples, and Strategies (2025) - Shopify
Launching in a vertical market lets you focus on a specific customer group. Learn what vertical markets are and how they can benefit your business.
How To Make Money Using AI: 17 Ideas (2025)
As AI transforms industries with new avenues for innovation, learn more about AI and how to make money using AI applications in a variety of effective ways.
How Much Does a Food Truck Cost To Operate in 2025?
Well explore the various costs for operating a food truck, investments to expenses such as permits, insurance, and equipment.
How Eighth Generations Shared Ownership Model is Redefining Native American Commerce (2024) - Shopify UK
Learn how Eighth Generations tribal ownership model and ethical artist partnerships created a thriving Native American lifestyle brand with global reach.
Reno News Crew Witnesses Hit and Run
This happened right before they went live for another story.
RE/MAX Ad Media Network Launches To Support Realtors
Another programmatic media network will launch, but this one will become the first to focus on the industry that sells and rents homes and properties.
Streaming TV Reaches Era Of Profitability: Morgan Stanley
Other than Peacock, all streaming segments of the biggest U.S. media companies should be profitable in 2025
What Is KOL Marketing? How To Use a KOL Marketing Strategy
Use key opinion leaders to promote your brand in a way that goes beyond what a typical influencer can provide.
How To Use an Instagram Carousel to Share Multiple Photos
Instagram carousels let you post a series of pictures for users to swipe through. They have a higher engagement than any other type of Instagram content.
Best Practices for Brand Protection: How To Avoid Scammers
Brand protection strategies help you avoid counterfeiters, gray market sellers, content piracy, and more.
Service Available Market: Definition & How To Calculate
A service available market is the portion of the market your company can realistically serve with its current business model and capabilities.
How to Start a Construction Company
From small to large projects, there is a construction project. Take part in the industry by learning how to start a construction company.
Self Employed Retirement Plans: Here Are Your Options
If you are looking at self-employed retirement plans here are your options so you can make a well-informed decision about your financial future.
The Best Work Pants for Men
The best work pants for men are durable, comfortable, and will keep you protected no matter the job. Here are some of the best work pants.
Tucson Anchor Ana Orsini Cause of Death Revealed
She died suddenly last week at the age of 28.
How to Start a Goat Farm
How to start a goat farm: Uncover the steps to launch a lucrative goat farming business, offering diverse income from milk, meat, and more.
Sand and Profit: Creative Beachside Business Ideas
Ever wanted to start a beach-related business? Discover16 amazing beach business ideas that may just inspire you to take the next step.
Audience Segments Updating Problem
I love using audience segments with sales campaigns, but a recent discovery doesn't make sense. It's either a bug or an oversight by Meta.
11 Modern Canva Whiteboard Templates for Enterprise/SMBs
In this post you'll discover tips for using Canva Whiteboards for Enterprise and 11 Modern Canva Whiteboard Templates for Enterprise/SMBs
We Checked In On Social Media Trend Predictions for 2024 Heres What Came True and What Didnt
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
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A Guide to Using Apples Image Playground in Buffer
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.