Here are Googles latest AI updates from December 2025 (Tegnap | google ads)

Growth rarely comes from dramatic reinventions. It usually begins with the small, almost invisible improvements that shape how a business operates, communicates, and delivers value. These subtle shifts, cleaner branding, smoother workflows, smarter use of materials, and easier customer experiences, ... (Tegnap | marketingblog)

I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing content and attending local events. (Tegnap | searchengineroundtable)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google questions the need for ccTLDs for all websites that go international. Google's John Mueller calls some SEO content... (Tegnap | searchengineroundtable)

Viant CEO Tim Vanderhook talks about the impact of shopping in AI platforms and what marketers must do to prepare for the rise of AI-native commerce. (Tegnap | searchenginejournal)

Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch." He wrote, "And lets be honestmost of that SEO content is just digital mulch. (...) If your blog exists solely to rank, its living on borrowed time." (Tegnap | searchengineroundtable)

Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by conversion action metric. (Tegnap | searchengineroundtable)

Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US. (Tegnap | searchengineroundtable)

Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button. The button is more colorful and in your face, which probably gets more users to notice it. (Tegnap | searchengineroundtable)

Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on yourself, but you also make it harder for search engines to understand each of these sites." (Tegnap | searchengineroundtable)

A new nationwide review of U.S. engagement behavior has identified the months when Americans are... (Tegnap | socialmediaexplorer)

This is where MAGFAST sees its ecosystem delivering real value. MAGFAST products support high power output, magnetic alignment through... (Tegnap | socialmediaexplorer)

Learn how to use a strategic approach to leveraging AI tools across the entire creator marketing campaign lifecycle. (Tegnap | later)

: GPT-before-GPA plan has faculty and students scratching their heads (07:48 | register)

: Believes it can translate workflow smarts into AI ROI (07:48 | register)

: General agents to infuse Metas products real soon now (02:24 | register)

: Full Self-Driving Capability marketing deemed a 'violation of state law' (Tegnap | register)

: CodeRabbit review of pull requests shows meatbags beat clankers (Tegnap | register)

: The most popular desktop browser is festooned with Google AI, but you can make at least some of it go away (Tegnap | register)

: Practice makes perfect (Tegnap | register)

: Theres a big salary up for grabs if you can handle a high-stress role with a track record of turnover (Tegnap | register)

: Regulator proposes strict limits on screen-based testing, cites infrastructure concerns and lack of evidence for benefits (Tegnap | register)

: Follows Nick Clegg at Meta and Rishi Sunak at Anthropic in snuggling up to US tech (Tegnap | register)

SEO woke up to GEO and Google patents. WordPress began the year with uncertainty and ended it well placed to benefit from AI. (Tegnap | searchenginejournal)

A behind-the-scenes look at how we build SalesBot at HubSpot, and what we learned along the way. (Tegnap | hubspot)

Want to scale client campaigns without burning out the team? A white label digital marketing agency could be the secret sauce your business needs. Partnering with a white label agency, you can expand service offerings, increase client results and grow at an unprecedented rate. Here's the thing Askin... (Tegnap | marketingblog)

Let's cut to the chase payment processing fees are quietly killing your bottom line and most merchants are blissfully unaware of how much money is leaving their wallets every month. The harsh truth is that when it comes to traditional payment methods there are a bunch of hidden fees that creep up b... (Tegnap | marketingblog)

Ahrefs published arguably misinterpreted research that nonetheless yielded surprising insights into Generative Engine Optimization (GEO). (Vas. | searchenginejournal)