News at your fingertips
Catch up on Campaign's biggest news from last month, including agency reviews, Christmas ad strategies, people moves, and the Power 100. (Tegnap | campaignlive)
Marketing
eSIM for Business Best Plans 2025
eSIM for business replaces physical SIMs, helping companies manage communications, cut roaming costs, and simplify remote operations. (Tegnap | marketingblog)
Provus AI an agentic AI for services quoting
New AI agents from Provus AI aim to make quoting and selling for the services industry faster and more efficient. (Tegnap | marketingtechnews)
Christmas 2025 round-up: watch all the festive ads
Campaign rounds up the latest festive ads from brands. (Tegnap | campaignlive)
Daily Search Forum Recap: October 30, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft announced earnings and they both had really good quarters, Google broke $100 billion for the first time in a quarter and ad revenue a... (Tegnap | searchengineroundtable)
Power 100 2025: top five in media, tech and utilities
Campaign is saluting the Power 100 marketers who are excelling in their sectors. Today its the turn of the marketers working across media, tech and utilities. (Tegnap | campaignlive)
Pitch Update: Greene King, NatWest, InPost, Midnite, Everest, Kenji, Veetee and more
Campaign's weekly round-up of adland's latest account pitches, reviews and appointments. (Tegnap | campaignlive)
How Agentic Browsers Will Change Digital Marketing
As browsers learn to think and act, marketers must learn to adapt. (Tegnap | searchenginejournal)
The implications of Chinas new influencer law for marketing accountability
The implications of China's new influencer ethics law signal a change in the ways brands need to portray themselves digitally. (Tegnap | marketingtechnews)
Ask An SEO: How To Manage Stakeholders When An Algorithm Update Hits
SEO is about the long game. Find out how to stop your stakeholders from losing their nerve when an algorithm update hits. (Tegnap | searchenginejournal)
PayPal brings AI chat commerce into enterprise payments
PayPal is enabling AI shopping in ChatGPT, adding a sales channel and pushing enterprise teams to improve data and payments. (Tegnap | marketingtechnews)
Social media
Reddit Posts Another Big Revenue Result in Q3
Reddit continues to drive more interest, as people come for human insights. (Tegnap | socialmediatoday)
LinkedIn Highlights Thought Leader Ad Opportunities in Campaign Manager
Another step towards creator monetization in the app, (Tegnap | socialmediatoday)
TikTok US Deal Still in Limbo After Trump and Xi Meet
Trump officials had hoped to secure a TikTok sell-off agreement from this meeting. (Tegnap | socialmediatoday)
WhatsApp Adds Passkey Protection for Chat Back-Ups
The option will add another padlock to your personal WhatsApp chest of secrets. (Tegnap | socialmediatoday)
Threads Adds Reply Approvals, Activity Feed Filters
More ways to manage your Threads engagement, though it could also help to hide critics. (Tegnap | socialmediatoday)
AI
OpenAI goes after Microsoft 365 Copilot's lunch with 'company knowledge' feature
Updated: ChatGPT can now rummage through corporate files via connectors, though Redmond still has the deeper hooks (Tegnap | register)
Uncle Sam's new power plan will plug AI farms into the grid faster
: Proposal would fast-track hookups for the megawatt-hungry datacenters driving US electricity demand (Tegnap | register)
Sora makes slurfect deepfakes of celebs spewing racial epithets
: If you listen closely, youll realize Sam Altman and the others are only saying sound-alike words (Tegnap | register)
Claude code will send your data to crims ... if they ask it nicely
: Company tells users concerned about exfiltration to 'stop it if you see it' (Tegnap | register)
Google parent company spending like a drunken sailor as capex triples over 2 years
: Microsoft also ramping up spending, but investors concerned about overshooting demand (Tegnap | register)
Microsoft 365 business customers are running out of places to hide from Copilot
: People, Files, and Calendar companion apps gain an auto-installed dose of AI (Tegnap | register)
As AI agents join SaaS, AWS tells users to expect more pricing puzzles
Interview: Cloud giant says choice and flexibility matter more than standardization for now (Tegnap | register)
You have one week to opt out or become fodder for LinkedIn AI training
: Nations previously exempt from scraping now in the firing line (Tegnap | register)
BBC probe finds AI chatbots mangle nearly half of news summaries
: Google Gemini worst offender with 76% error rate (Tegnap | register)
Ex-CISA head thinks AI might fix code so fast we won't need security teams
: Jen Easterly says most breaches stem from bad software, and smarter tech could finally clean it up (Tegnap | register)
Marketing
Disney Google Sitelinks Blackhat SEO Hack Still Live
About a week ago, if you searched for [disney account] and looked at the Disney search result listing in Google Search, you'd see a sitelink that reads, "Black hat SEO approaches..." And guess what, that sitelink is still live. (Tegnap | searchengineroundtable)
Google Merchant Center Next Adds Promotion Analytics
Google Merchant Center Next added new analytics data to the Promotions tab/section. This shows you two new analytics charts including "Your promotions at a glance" and "Performance in the last 28 days." These are summary cards to see how well your promotions are performing in Google Search. (Tegnap | searchengineroundtable)
Google Ads: Sweepstake Casinos Are Not Social Casino Games
Google updated the Google Ads Gambling and Games policy this week to define that sweepstake casinos are not social casino games. Google said this update was added on October 28, 2025. This now prohibits sweepstake casinos from using Google Ads for advertising. (Tegnap | searchengineroundtable)
The ghosts of Christmas past: why brands cant resist the call of childhood nostalgia
We often dance on the pinheads of originality and familiarity when it comes to festive advertising. (Tegnap | campaignlive)
Common Worries Small Business Owners Have About Their Workspace
If youre a small business owner with an office space youre not exactly proud of, youre going to worry what that space says about you. Because no matter the type of business youre running, reputation is everything! And while most of that is going to be in your marketing and the product you sell, the (Tegnap | marketingblog)
Reminder: Google On Case Sensitivity For URLs
Google's John Mueller reminded us about when case sensitivity matters for Google Search and SEO when it comes to your URLs. In short, Google will probably figure it out based on two URLs having the same content on it but why leave it up to Google, so make sure to be consistent with your URLs so Goog... (Tegnap | searchengineroundtable)
Bing Search Adds Country/Region Selector
Microsoft is testing a way to change the country and region you are in when doing searches on Bing. There is a new country/region selector for this, similar to how Google handles it. (Tegnap | searchengineroundtable)
Pablo promotes Dan Watts to CCO and Dan Norris and Ray Shaughnessy to ECDs
The trio report into CEO Gareth Mercer. (Tegnap | campaignlive)
Closed reviews are showing us how powerful a relationship reset can be
To make it work, team culture, operations and charging models all have to be interrogated. (Tegnap | campaignlive)
How Do UK Business Bank On Culture For Their Marketing Campaigns?
While its not always spoken of explicitly, the UK is bursting with culture. Not only is there an amazing amountof heritage and history here, but many different peoples. Of course, the United Kingdom is comprised of four countries, all with their own proud people, characteristics and customs. But cit... (Tegnap | marketingblog)
Why your talent stack matters more than your tech stack
The adoption of AI tools will only take adland so far. Leaders of creative businesses must build a more ambitious agenda for AI-fuelled growth (Tegnap | campaignlive)
Why is TV such a difficult concept?
Money is moving around the modern TV ecosystem as viewing changes. But outdated definitions of TV are doing its evolution a disservice because its all genetically TV. (Tegnap | campaignlive)
How should UK adland respond to claims it has gone DEI mad?
Reform MP Sarah Pochin accused the British ad industry of overrepresenting black and Asian people in ads. (Tegnap | campaignlive)
Anthropic Research Shows How LLMs Perceive Text
Anthropic's research shows that large language models build internal maps resembling perception systems used by humans. (Tegnap | searchenginejournal)
Marketing Agencies Shift Budgets Toward SEO Consulting
The digital marketing space has never been more dynamic, prompting companies to reassess how they allocate their budgets to generate lasting impact. A noticeable trend has emerged recently: more agencies are shifting significant portions of their budgets toward SEO consulting. Here's an in-depth loo... (Tegnap | marketingblog)
AA/Warc: UK adspend to rise by 7.3% in Q4
Full-year forecast remains strong at £46bn due to online formats claiming 83% of all festive ad spending. (Tegnap | campaignlive)
Measuring Visibility When Rankings Disappear [Webinar]
Learn how to measure visibility in AI search and move beyond outdated ranking metrics with expert insights in this webinar. (Tegnap | searchenginejournal)
What Is Social Listening, Why It Matters, and How to Form Your Strategy
Social listening is a way to keep your pulse on the market and proactively anticipate what your audience wants. This guide tells you exactly how to practice it. (Tegnap | buffer.com)
Google Q3 Report: AI Mode, AI Overviews Lift Total Search Usage
Google reports that AI features are adding searches rather than replacing them, pointing to more AI-led sessions and steady traffic flowing to sites. (Tegnap | searchenginejournal)
Microsoft Advertising Web User Interface Is Currently Down
Microsoft Advertising advertiser web interface is down and Microsoft's Navah Hopkins said the "engineering team is investigating this issue with priority." This only impacts the web interface, according to Hopkins and ad serving does not seem to be impacted. (Sze. | searchengineroundtable)
Doing More with Less: How Cross-Channel Strategy Drives Growth in a Tight Economy
Maria Robinson, CMO, Airship Marketing budgets continue to shrink. According to Gartner, 59% of CMOs report that they have insufficient budget to execute their strategy in 2025. This budget pressure is colliding with intense competition, price sensitivity and soaring customer expectations for hyper-... (Sze. | marketingblog)
Chrome To Warn Users Before Loading HTTP Sites Starting Next Year
Google Chrome will enable "Always Use Secure Connections" by default in October 2026, warning users before accessing public sites without HTTPS encryption. (Sze. | searchenginejournal)
Google Ad Revenue Up 13% & Bing Ads Revenue Up 16%
Both Google and Microsoft reported its earnings today; Alphabet's Q3 2025 earnings and Microsoft's Q1 2026 earnings. Google reported ad revenues up by XX% with $ and Microsoft reported ad revenues up by XX%. (Sze. | searchengineroundtable)
Everything to Think of When Setting Up Your First Location
When you're planning on launching a physical business, there's a lot that goes into it. It's not as simple as having an idea, creating a business plan, and getting off the ground. You need to focus on everything you need to get the premises up and running. In this blog post, were going to look (Sze. | marketingblog)
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a "Business DNA" from your site and generates editable branded campaign assets for small businesses. (Sze. | searchenginejournal)
Omnicom looks to scale back DDB network amid rigorous review of brands
Speculation has swirled about DDB's future, ahead of completion of IPG acquisition. (Sze. | campaignlive)
How Does Mineral Rights Ownership Work in Texas Compared to Surface Rights?
Owning land in Texas does not always mean owning what lies beneath it. State law separates the surface estate from the mineral estate, and each carries different rights and responsibilities. In Texas, the mineral estate holds more legal power than the surface estate, giving the mineral owner the rig... (Sze. | marketingblog)
Movers & Shakers: Bauer, AKQA, Channel 4, Amazon, Joint, Reach, Born Social and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. (Sze. | campaignlive)
Tributes paid to the late Ian Irv Irving, events pioneer at Sledge and RPM
Irving also founded The Tailor of Shoreditch in 2011. (Sze. | campaignlive)
Dark Mode Has Arrived at Buffer
Reduce eye strain, protect your focus, and create content comfortably any time of day, whether you're scheduling posts at midnight or engaging with your community at dawn. (Sze. | buffer.com)
Power 100 2025: top five in fast food and delivery
Campaign is saluting the Power 100 marketers who are excelling in their sectors. Today its the turn of the marketers working in the fast-food and delivery sectors. (Sze. | campaignlive)
Daily Search Forum Recap: October 29, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search ranking volatility is heating up again... (Sze. | searchengineroundtable)
10 best email marketing tools for financial service businesses in 2025
Discover the best email marketing software for event planning companies. Compare email marketing tools, pricing, features plus, see how HubSpot helps cleaning businesses grow faster. (Sze. | hubspot)
Game Developers Conference blows up old branding for Festival Of Gaming launch
The campaign was created by Truant. (Sze. | campaignlive)
TfL campaign urges drivers to 'take another look' for bikes
VCCP created the ads. (Sze. | campaignlive)
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Custom GPTs can refine SEO workflows when built with clear scope, validated problems, and a product mindset grounded in business impact. (Sze. | searchenginejournal)
17 Threads Stats You Need to Know in 2025 (+ What They Mean for Your Strategy)
Up-to-date Threads statistics for 2025: audience, usage, engagement, and best posting windows. Plus, data-backed tips to grow with conversation-first content. (Sze. | buffer.com)
Google Search Ranking Volatility Around October 28th
There may have been another Google Search ranking algorithm tweak around October 28th or so. I am seeing some rumblings both within the SEO community chatter and the third-party Google tracking tools. It seems some are noticing big search ranking swings around October 28th. (Sze. | searchengineroundtable)
Google Rolls Out Early Access To Gemini For Home Voice Assistant
We all knew it was coming and now Google is roll out early access to Gemini for Home voice assistant in the U.S. You can either say "Hey Google" to your speaker or display to request specific help or answers, or talk naturally with Gemini Live by saying "Hey Google, let's chat." (Sze. | searchengineroundtable)
Google Merchant Center Preferred Audience For Promotions Restrictions
Google Merchant Center now lets some merchants and advertisers define an audience for a promotion. This allows you to restrict who sees the promotion in Google Search for your Merchant Center shopping listings. (Sze. | searchengineroundtable)
Ad Tech Monopoly: Judge Rules Google Can't Relitigate Core Antitrust Facts
A judge has ruled, giving Google a blow in its ad tech monopoly legal battle. This ruling should help the plaintiffs suing Google not get hung up in court as long as some expected, plus Google can't relitgate the core facts in that antitrust case. (Sze. | searchengineroundtable)
How Google Discover REALLY Works
Breaking down the Google Leak to show you exactly how black the Discover Box really is (hint, it's not). (Sze. | searchenginejournal)
Dino Myers-Lamptey and Lee Henshaw launch AI-first marketing course
The pair previously taught a "Marketing for Startups Masterclass" on Maven. (Sze. | campaignlive)
The currency of creativity: making ads for the people
By giving creatives the freedom to trust themselves and their ideas will lead to ads that our mums and mates really care about. (Sze. | campaignlive)
Google Local Service Ads Tests Reviews & Overview Buttons
Google is testing adding to the call and message button on Local Service Ads a reviews and sometimes overview button. Reviews takes you to the reviews but the overview button to the local listing for that business. (Sze. | searchengineroundtable)
Undocumented Google User Agent For GeminiiOS
There may be an undocumented Google user agent named GeminiiOS. GeminiiOS is apparently used when a user clicks on a source link from the Gemini app on their iPhone. (Sze. | searchengineroundtable)
Investor View: Todays world makes brand strength more important than ever
Brand advertising will become increasingly critical to businesses success. (Sze. | campaignlive)
Elmwood hires Polly Hopkins as UK MD and global head of corporate brand
Hopkins joins from FutureBrand. (Sze. | campaignlive)
Barclays spots focus on life-changing decisions
Campaign was created by VCCP. (Sze. | campaignlive)
Is old-school agency culture compatible with part-time work?
Part-time roles benefit diversity and a balanced life, but they can jar with traditional views of agency life. Is a mindset change whats needed? (Sze. | campaignlive)
Born Social hires Olivia Wedderburn from TMW as head of influence
Wedderburn launched TMWs social and influencer arm, TMW Tomorrow. (Sze. | campaignlive)
How To Do A Complete Local SEO Audit: 11-Point Checklist
A step-by-step guide to auditing your local SEO presence with strategies to improve authority, visibility, and conversions across Google, AI Mode, and map results. (Sze. | searchenginejournal)
How to Turn Every Campaign Into Lasting SEO Authority [Webinar]
Learn how to build SEO campaigns that win links, brand mentions, and authority with proven digital PR strategies. (Sze. | searchenginejournal)
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site. (Kedd | searchenginejournal)
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying. (Kedd | searchenginejournal)
Why Car Hire Purchase Is Ideal For Budget-Conscious Buyers
Owning a car is essential for many people, but paying the full amount upfront can be unrealistic. For those watching their spending, Hire Purchase offers a manageable way to drive the car you want without straining your budget. It lets you make predictable payments and work towards ownership at your... (Kedd | marketingblog)
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft's rights to OpenAI models through 2032, confirming a 27% stake worth $135B (Kedd | searchenginejournal)
10 best email marketing tools for event planning businesses in 2025
Discover the best email marketing software for event planning companies. Compare email marketing tools, pricing, features plus, see how HubSpot helps cleaning businesses grow faster. (Kedd | hubspot)
6 best email marketing tools for cleaning companies in 2025
Discover the best email marketing software for cleaning companies. Compare email marketing tools, pricing, features plus, see how HubSpot helps cleaning businesses grow faster. (Kedd | hubspot)
Why Dentsus next buyer cant look like Havas or the industry its leaving behind
Selling the international arm wont be simple the buyer cant look like the ad holding groups of old, because that model is exactly what Dentsu is trying to leave behind. (Kedd | campaignlive)
McDonalds global Christmas ad to star The Grinch
The character will appear in a global campaign for the fast-food restaurant, created by Leo UK, Campaign understands. (Kedd | campaignlive)
Top 10 Commercials Everyone Still Talks About (2025 Edition)
From Apples 1984 classic to Cadburys drumming gorilla, discover the top 10 commercials of all time that still shape advertising in 2025 plus a look at the best new commercials winning hearts today. (Kedd | marketingblog)
Power 100 2025: top five in finance
Campaign is saluting the Power 100 marketers who are excelling in their sectors. Today its the turn of the marketers working in finance. (Kedd | campaignlive)
Daily Search Forum Recap: October 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console has a new query grouping report... (Kedd | searchengineroundtable)
The Marketing Society Brand of the Year 2025: shortlist announced
The winner will be revealed at The Marketing Societys annual dinner in November (Kedd | campaignlive)
AI Is Breaking The Economics Of Content
Evergreen topics drop in value while additive content gains. (Kedd | searchenginejournal)
Halloween campaigns round-up: Columbia, Beavertown, Lego, M&M's, I Choose Freedom and more
Brands celebrate the spooky season with 'death wish' jackets, 'adulting horrors' and immersive events. (Kedd | campaignlive)
Query Groups Report Comes To Google Search Console Insights
Google added a very useful feature to the Google Search Console Insights report named query groups. It does what it is named, it groups similar queries together as one, so you can see how your site is performing for that specific topic, instead of individual queries. (Kedd | searchengineroundtable)
Ask An SEO: Is It Better To Refresh Content Or Create New Pages?
The right choice between content refreshes and new pages depends on how each option serves your audience and search visibility. (Kedd | searchenginejournal)
Google Business Profiles What's Happening Feature Expands
Google has expanded access to the Google Business Profiles' what's happening feature to multi-location restaurants and bars in the United States, the United Kingdom, Canada, Australia, and New Zealand. When it launched in May it was only available for single-location restaurants. (Kedd | searchengineroundtable)
Google Ads Interface Gains Local Service Ads Phone Call Leads
Google Ads has supposedly added more integration between the main Google Ads platform and reporting and the niche Local Service Ads platform. Some can now see conversion tracking actions in the Google Ads interface. (Kedd | searchengineroundtable)
Diary of a Young Creative: a charity shoot, working between London and Leicester and lending a literal helping hand
A junior creative at Krow details the ups and downs of her week. (Kedd | campaignlive)
Google Ads Showing Maps Pin Clicks In Reports
Google is rolling out map pin clicks in the Google Ads and Google Local Service Ads reporting. This can be found under Campaigns view, then under Segment, and then under Click Type. (Kedd | searchengineroundtable)
Google's John Mueller On Best CMSs For SEO
Google's John Mueller was asked what is the best CMS, content management system, is for SEO and ranking well on Google Search. John replied that all the modern CMS platforms are fine and there are no big differences, SEO-wise, between any of them. (Kedd | searchengineroundtable)
VCCP takes the top spot from Leo in Q3 global new-business rankings
Three new agencies enter the league. (Kedd | campaignlive)
Loop Marketing vs Inbound Marketing: How they work together
Discover how loop marketing builds on inbound (Kedd | hubspot)
Ashi Group picks The Gate for creative across trio of brands
The win follows a competitive pitch. (Kedd | campaignlive)
InPost UK appoints UM as its media agency
Delivery provider appointed a social agency in June. (Kedd | campaignlive)
How pitching needs to change according to marketers
Power 100 marketers would like to see a rethink of the new-business pitch, with better chemistry, snappier processes and longer-term relationships emerging as top priorities. (Kedd | campaignlive)
Simon Myciunka promoted as Bauer restructures management team
Justin Cochrane, who joined Bauer when it acquired Clear Channel earlier this year, has been named president of outdoor. (Kedd | campaignlive)
Googles Advice On Canonicals: Theyre Case Sensitive
Google's John Mueller advised against leaving canonicals to chance, saying hope isn't an SEO strategy. (Kedd | searchenginejournal)
The Best Time to Post on TikTok in 2025 New Data
We analyzed more than 1 million videos sent through Buffer to pinpoint the best time and day to post on TikTok for maximum views. (Kedd | buffer.com)
AI Search Blueprint: Entity Maps, Structured Data, IndexNow & The Basics
Discover the latest trends, tips, and strategies in SEO and PPC marketing. Our curated articles offer in-depth analysis, practical advice, and actionable insights to elevate your digital marketing efforts. (Kedd | searchenginejournal)
Why accessibility matters in small business digital marketing
Learn how to make your small business website accessible to everyone. Discover practical tips on text, media, and design to meet UK Equality Act 2010 standards, boosting both inclusivity and SEO. (Kedd | Nsdesign)
Is there a new 'big four' in adland?
The Campaign Podcast analyses the shifting sands among the world's biggest agency groups, and a potential challenger on the scene. (Kedd | campaignlive)
Essential Inventory Metrics: How To Track Inventory KPIs
Inventory metrics like your sell-through rate, average inventory value, and inventory-to-sales ratio can help you avoid stockouts and cut costs.
(Tegnap | Shopify)
How to Win Black Friday Cyber Monday 2025: Strategies From 13 Successful Founders
Discover the best Black Friday Cyber Monday strategies from 13 successful founders. Get actionable tips on sales, inventory, marketing, and more for 2025.
(Tegnap | Shopify)
How To Write an Invoice Email: Simple Invoicing Dos and Donts
Sticking to a formula with your invoice emails can promote timely payment and make your invoices easy for your clients to process.
(Tegnap | Shopify)
How To Start A Car Rental Business in 2025: 11-Steps to Success
Popular car rental models include franchises, peer-to-peer, specialty providers, and more. Learn the ins and outs of starting your own car rental business.
(Tegnap | Shopify)
10 Creative Post Ideas to Boost Social Media Engagement
Discover 10 creative post ideas designed to enhance your social media engagement. From interactive content to eye-catching visuals, elevate your online presence and connect with your audience effectively.
(Tegnap | smallbiztrends)
Snapchat, Xbox Go Lunar With AR Lens
Snapchat has announced its first Lens designed to scan the surface of the moon as part of an Xbox gaming launch.
(Tegnap | mediapost)
The Trade Desk Swipes at Walled Gardens in New Brand Campaign
A new 30-second ad airs as The Trade Desks rivalry with Amazon reaches new heights.
(Tegnap | adweek)
Small Business Sales Surge as Owners Exit Amid Inflation Pressures
Small business acquisitions rose 8% in Q3 2025, despite falling sale prices and economic uncertainty. Inflation, tariffs, and retirement are driving seller exits, while buyer demand remains strong.
(Tegnap | smallbiztrends)
Rewriting the Rules of Leadership: Doug Zarkins Thinking Human Approach
The CMO of Take 5 Oil Change shares how hes solving the brand value equation.
(Tegnap | adweek)
What Factors Influence How Much Does It Cost to Purchase a Franchise?
Discover the key factors that influence how much it costs to purchase a franchise. From initial fees to ongoing expenses, this article breaks down the essential elements you need to consider before investing in a franchise opportunity.
(Tegnap | smallbiztrends)
After Issuing Another Profit Warning, WPP CEO Says She Has a Turnaround Plan
AI and competitive pricing will be top-of-mind for the British holdco as it looks to claw back market share and revive its stock price.
(Tegnap | adweek)
Remezcla Adds Streaming Service Aimed at Hispanic Gen Z and Millennials
The platform, Remezcla Más, expands My Codes growing video business with bilingual programming, creator content, and FAST channels.
(Tegnap | adweek)
Carling extends FA Cup partnership as official beer sponsor
Carling has renewed its deal as the Official Beer Partner of the Emirates FA Cup and Adobe Womens FA Cup
(Tegnap | marketingbeat)
Pets Corner items to be made available via Deliveroo
Food and grocery delivery service Deliveroo has partnered with pet care specialist Pets Corner to make its goods available via the Deliveroo app.
(Tegnap | marketingbeat)
Foxs Tubi Reaches Profitability for First Time
Executives also had high praise for Fox One, saying it had exceeded early expectations.
(Tegnap | adweek)
Watchdogs To FTC: Block Meta Plan To Harness Chatbot Data
Meta's plan to target ads based on chatbot conversations "will normalize a level of surveillance that is qualitatively more intrusive than traditional behavioral tracking," privacy groups tell the FTC.
(Tegnap | mediapost)
Content Marketing Analytics 101: Measuring Content Success
Content marketing analytics involve tracking your contents performance data, monitoring that data for trends, and turning trends into actionable insights.
(Sze. | Shopify)
How To Create an Email Marketing Funnel That Converts
An email marketing funnel is a way to structure your email campaigns to nurture leads from initial interest to consideration and retention.
(Sze. | Shopify)
Content Planning: How to Create a Content Plan
Content planning is the process of turning your content strategy into an actionable schedule. Heres how to do it in six easy steps.
(Sze. | Shopify)
Procurement and Supply Chain Management: A Practical Guide
Procurement is part of the overarching supply chain management process. It involves sourcing and purchasing raw materials and components for your business.
(Sze. | Shopify)
Radio And Podcasts Dominate U.S. Listening Habits, Nielsen Report Finds
Americans spent nearly four hours a day listening to audio in the third quarter of 2025, with traditional radio and podcasts together accounting for more than 80% of all ad-supported listening, according to Nielsen’s latest The Record report, produced in collaboration with Edison Research. The quarterly study tracks how U.S. consumers divide their listening time across platforms such as AM/FM radio, podcasts, streaming music and satellite radio. It found that total daily audio consumption averaged 3 hours and 53 minutes, with ad-supported platforms making up 64% of that total. Radio Still Leads Ad-Supported Audio Among ad-supported options, radio maintained its lead, representing 62% of daily listening time in the third quarter. Podcasts followed at 20%, while streaming music services captured 15% and satellite radio accounted for 3%. The findings highlight the continued strength of AM/FM radio even as digital formats expand. Nielsen noted that 82% of all ad-supported audio time went to radio and podcasts combined, underscoring their central role in advertisers’ cross-channel strategies. Demographic And Format Insights The report also detailed differences in listening habits by format, age group and platform across the top 15 radio genres, distinguishing between over-the-air and streaming versions of AM/FM stations. While specifics vary by audience segment, the data showed that radio continues to reach the widest range of listeners across demographic categories. Implications For Advertisers For marketers, Nielsen said the findings reinforce the importance of maintaining a balanced audio strategy that includes both traditional and digital channels. As advertisers seek to improve targeting across fragmented audiences, more granular data is increasingly vital for planning effective audio campaigns. Nielsen’s broader Network Audio Today report also points radio’s enduring reach, noting that more than 93% of U.S. radio listeners tune in weekly to a network-affiliated station, a trend that positions national radio as a key pillar of mass-reach advertising.
(Sze. | mediapost)
Essential Sample Social Media Calendar Templates You Can Use Today
Discover 7 essential sample social media calendar templates you can use today to streamline your posting schedule and enhance your online presence. Perfect for marketers and businesses looking to boost engagement!
(Sze. | smallbiztrends)
Google Posts First-Ever $100B Quarter in Wake of Historic DOJ Antitrust Battles
Google surged past Wall Streets Q3 estimates, with shares up over 6% in after-hours trading Wednesday.
(Sze. | adweek)
Marketing Efficiency Ratio: How To Calculate + Improve MER
Your marketing efficiency ratio (MER) can determine if youre allocating your advertising and marketing dollars effectively.
(Sze. | Shopify)
How Long Does SEO Take? Month-by-Month Results Timeline
Most websites will see results from their SEO strategy in three to six months, but factors like domain age, backlink profile, and competition can impact this timeline.
(Sze. | Shopify)
Omnicom Responds To Rumors That It Will Sunset DDB
Omnicom has responded to reports that it may retire the DDB brand following its $13.5 billion acquisition of IPG.
(Sze. | adweek)
What to Look for in an FDD Review?
Discover essential criteria for an effective FDD review in our comprehensive guide. Learn what to examine to ensure a thorough understanding of franchise disclosure documents and make informed business decisions.
(Sze. | smallbiztrends)
How To Use the NPV Formula To Calculate Net Present Value
The NPV formula can help you determine if an investment is worth it. By finding the net present value of future cash flows, you can weigh opportunity costs.
(Sze. | Shopify)
Meta Reminds Us of Facebooks Human Side After 4-Year Ad Hiatus
A Little Connection Goes A Long Way from Droga5 is aimed at young adults.
(Sze. | adweek)
West Ham United open festive pop-up at Westfield Stratford City
West Ham United has launched a festive pop-up shop inside the John Lewis department store at Westfield Stratford City.
(Sze. | marketingbeat)
Coolr Names U.S. President to Lead Stateside Expansion
Mark Lainas joins to grow the U.K. social agency in the U.S.
(Sze. | adweek)
Havas Lynx Calls For Pharmas To Fight Health Misinformation
With "access to credible data," the pharma industry could have "the antidote" to non-fact-based info, says healthcare agency.
(Sze. | mediapost)
How To Sell on Newegg: Steps and Tips for Ecommerce Sellers
Newegg is a tech-focused marketplace you can seamlessly sync with your Shopify store. Learn how to sell on Newegg to reach a niche, tech-savvy audience.
(Sze. | Shopify)
How I Use AI to Generate $5 Million Per Employee
Ridge scaled to $5M in revenue per employee using AI. CEO Sean Frank shares his tips on harnessing the power of AI to grow revenue.
(Kedd | Shopify)
How Hard Is It To Get a Business Loan?
Lenders have varying requirements for different types of loans, and approval rates depend on factors like collateral, business history, and credit score.
(Kedd | Shopify)
No-Doc Business Loans: How They Work for Businesses
No-doc business loans offer quick access to funding with minimal paperwork, but they may come with higher fees and interest rates than traditional loans.
(Kedd | Shopify)
What Is Business Capital? 4 Types of Business Capital
Business capital includes all the assets that allow your business to thrive, including debt, equity, working capital, and fixed capital.
(Kedd | Shopify)
Adobe Unveils Game-Changing AI Tools to Elevate Creative Workflows
Discover how Adobe's latest AI tools are transforming creative workflows, enhancing productivity, and empowering artists to push the boundaries of their imagination. Explore the innovative features designed to streamline the creative process and elevate your projects to new heights.
(Kedd | smallbiztrends)
Sole Purpose: Unless Collective and Under Armours Plastic-Free Sportswear
The future of sneakers and athletic wear is eco-conscious.
(Kedd | adweek)
Liquid Deaths Benoit Vatere on Creative Risk and Retail Collaboration
How to stay focused on what truly drives awareness and conversion.
(Kedd | adweek)
Call for Nominations: ADWEEK AI Power List 2026
Spotlighting the pioneers leading the way in marketing's AI adoption.
(Kedd | adweek)
The Trade Desk Announces CRO Shakeup Ahead of Q3 Earnings
Jed Dederick is being succeeded by Anders Mortensen as chief revenue officer at The Trade Desk.
(Kedd | adweek)
PayPals ChatGPT Integration Deepens OpenAIs Agentic Commerce Push
Users will soon be able to complete purchases within ChatGPT using their PayPal digital wallets.
(Kedd | adweek)
New Look unveils first-ever loyalty scheme
Fashion retailer New Look has unveiled the national launch of its free-to-join loyalty scheme, Club New Look.
(Kedd | marketingbeat)
Asos unveils premium Carnaby Street pop-up
Online retailer Asos is launching a premium pop-up on Londons Carnaby Street next month.
(Kedd | marketingbeat)
Sainsburys teams up with Comic Relief for new vodcasts
Sainsburys has partnered with Comic Relief for the launch of a new vodcast series to shine a light on the joy of food
(Kedd | marketingbeat)
Gary Tobey Steps Down After 30 Years at Haworth
Longtime Haworth Marketing + Media chair Gary Tobey is stepping down after three decades
(Kedd | adweek)
NBC News Defends Journalistic Integrity In New TV Spot
The ad campaign, aimed at reversing declining trust in news media, celebrates "facts," "clarity" and "calm."
(Kedd | mediapost)
What Is Social Listening, Why It Matters, and How to Form Your Strategy
Social listening is a way to keep your pulse on the market and proactively anticipate what your audience wants. This guide tells you exactly how to practice it.
(Tegnap | buffer.com)
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