News at your fingertips
Google's update to the Recipe Schema documentation adds clearer guidance about how images affect rich results and organic text results. (Pén. | searchenginejournal)
Marketing
5 Ways a Shopify Quiz Builder Improves Customer Experience
A Shopify quiz builder enhances customer experience through five key mechanisms: delivering personalized product recommendations that match individual needs, creating engaging interactive experiences that keep visitors actively involved, collecting valuable customer data for targeted marketing insig... (Pén. | marketingblog)
Recipe rebrands to showcase not normal philosophy
Oli Cooper will join Recipe Media from MG OMD as co-CEO next month. (Pén. | campaignlive)
Daily Search Forum Recap: June 6, 2025
Here is a recap of what happened in the search forums today... (Pén. | searchengineroundtable)
Newly Released Data Shows Desktop AI Search Referrals Dominate
Newly released data shows that Perplexity, Bing, and Gemini all send over 90% of their traffic referrals from desktop users. (Pén. | searchenginejournal)
Social Media As A Customer Service Tool: Trends And Best Practices
Timely replies and human-centered support on social media aren't optional anymore they're expected. Heres what brands need to know to get it right. (Pén. | searchenginejournal)
I Joined Buffer 3 Days Before The Retreat: Here Are My Retreat Reflections
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Pén. | buffer.com)
Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May... (Pén. | searchengineroundtable)
Google LSAs Tests Replacing Google Screened With Google Verified
Google is testing replacing the "Google Screened" label with a "Google Verified" label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal "Sponsored" label. (Pén. | searchengineroundtable)
Google Tests New Learn More About Sponsored Results Label
Google is testing a new label on its search ads within the Google Search results that says "Learn more about Sponsored results." This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style. (Pén. | searchengineroundtable)
Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data visualizations and graphs for finance queries are ... (Pén. | searchengineroundtable)
Social media
Instagram Influencer Exclusive Content: How It Pays Off
Influencers make money from more than sponsored content; learn what premium content is and how influencers use it to diversify their income. (Tegnap | later)
How to Pitch an Influencer Marketing Platform to Your Boss
Learn how to pitch an influencer marketing platform to your boss and why its worth the investment. (Tegnap | later)
Digital Marketing Agency in Singapore: The Key to Growing Your Business in the Digital Age
Given the swift changes happening in business now, every company needs a strong online presence.... (Pén. | socialmediaexplorer)
How to Find a Side Hustle You Can Make Work
The world of side hustles is hugetheres something out there for almost everyone, from delivering... (Pén. | socialmediaexplorer)
X Reforms API Pricing As it Seeks More Revenue Options
X is shifting to a revenue share model for projects that use its API. (Pén. | socialmediatoday)
AI
Reddit sues Anthropic for scraping content into the maw of its eternally ravenous AI
: All the cool kids signed licensing deals with the recently-listed forum site (03:46 | register)
Anthropic CEO frets about 20% unemployment from AI, but economists are doubtful
: It's hard to predict the future, but trying might get Amodei a seat at the regulatory table (03:46 | register)
Palantir's Trump bonanza continues with Fannie Mae contract to fight fraud
: Yet more juicy data for the all-seeing eye (03:46 | register)
Microsoft dumps AI into Notepad as 'Copilot all the things' mania takes hold in Redmond
: A simple text editor that dates back to Windows 1.0 is getting smartified (01:08 | register)
Economists blame Trump tariffs, AI explosion for threatening global economy
: Businesses need to adopt AI, says WEF, but uncertainty is a blocker (Tegnap | register)
Look forward to having a Slack teammate, says Salesforce's Benioff
: No, that's not someone on your team who doesn't pull their weight (Tegnap | register)
OpenAI model modifies shutdown script in apparent sabotage effort
: Even when instructed to allow shutdown, o3 sometimes tries to prevent it, research claims (Tegnap | register)
Stargate to land its first offshore datacenters in the United Arab Emirates
: Says it will serve half of humanity but testing that claim produced a hilarious ChatGPT fail (Tegnap | register)
Inside OpenAIs Plan to Embed ChatGPT Into College Students Lives
OpenAI, the firm that helped spark chatbot cheating, wants to embed A.I. in every facet of college. First up: 460,000 students at Cal State. (Tegnap | nytimes)
Nem tűnnek el végleg, a ChatGPT mégis megőrzi a törölt beszélgetéseket
Azt hittük, töröltük mégis olvassák? Az OpenAI adatmegőrzése komoly kérdéseket vet fel. (Tegnap | Origo)
Marketing
Cannes Contenders: Apple TV+
Severance in Grand Central, Kamp Grizzly (Pén. | campaignlive)
Creating core connections through brand experience
If we want to create real brand experiences that chime with peoples lives, we must go deeper. (Pén. | campaignlive)
Trainline appoints McCann Content Studios to social account
Dept was the incumbent. (Pén. | campaignlive)
Google Updates Event & Recipe Structured Data; Drops Online Events & More
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image. (Pén. | searchengineroundtable)
41 Instagram features, hacks, & tips everyone should know about [new data]
Tired of answering the same support questions? This guide breaks down how to build a smart knowledge management system your team and customers will actually use. (Pén. | hubspot)
Are blogs dead? I asked 10 marketing experts
To get a clear answer on whether blogs are a thing of the past or not, I turned to marketers across SEO, content, and digital strategy. (Pén. | hubspot)
How much is client conflict still an issue?
Holding groups are increasingly responding to pitches with bespoke solutions. (Pén. | campaignlive)
The Times and Sunday Times campaign celebrates legacy of trusted journalism
The campaign was created by Pulse Creative. (Pén. | campaignlive)
Clare Chapman leaves Assembly as Europe CEO
Chapman took on the role in February this year. (Pén. | campaignlive)
BBH London promotes Saskia Jones to deputy CSO
Saskia Jones was previously head of strategy and partner at the shop. (Pén. | campaignlive)
Respected SEO Rockstar Deconstructs SEO For Googles AI Search
A respected search marketer challenges claims that Google's AI search requires complex strategies. (Pén. | searchenginejournal)
WordPress Plugin Platform Offers Proactive Security Scanning
Patchstack's new managed Vulnerability Disclosure Program platform enables plugin developers to be proactive about vulnerabilities (Pén. | searchenginejournal)
Google AI Mode Introduces Data Visualization For Finance Queries
Google AI Mode adds interactive charts for financial searches. See how this data visualization may affect SEO and content marketing strategies. (Pén. | searchenginejournal)
WordPress Shares How AI May Play Stronger Role In Web Publishing
A WordPress AI Team member shared his vision for transforming WordPress into a platform that is open and accessible to AI agents (Csü. | searchenginejournal)
7 SEO Implications for Financial Institutions
Asset tokenisation is changing not just how investments work but also how financial institutions talk about them. As banks and investment firms move into the digital space, they're starting to deal with a different kind of challenge: how to explain it all online. Tokenised assets, like digital share... (Csü. | marketingblog)
Google Shares Details Behind AI Mode Development
Google reveals details behind the development of AI Mode. Learn design insights and what marketers need to know. (Csü. | searchenginejournal)
The latest AI news we announced in May
Here are Googles latest AI updates from May 2025 (Csü. | google ads)
Got2be and Jung von Matt Nerd create Roblox games to celebrate Pride month
Activation features two games based on the history of the LGBTQ+ movement. (Csü. | campaignlive)
Campaign Tech Awards 2025: winners revealed
VCCP, Dept, EssenceMediacom and PHD were among the big winners at the Campaign Tech Awards, which took place today (5 June) at The Biltmore hotel in London. (Csü. | campaignlive)
Pitch Update: Admiral, Jack Daniel's, Ladbrokes, BBC, Merrell, Reckitt, UK govt, Fortnum & Mason and more
Campaign's weekly round-up of the latest account pitches, reviews and appointments. (Csü. | campaignlive)
Daily Search Forum Recap: June 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its explicit search ranking algorithm to target sites hiding explicit videos, plus Google updated its SafeSearch documentation. Are you not... (Csü. | searchengineroundtable)
Effective Marketplace SEO Is More Like Product Growth
Strategic and tactical guidance for marketplace success in the new (AI) SEO world, featuring a five-phase framework that goes beyond basic optimization. (Csü. | searchenginejournal)
Uber Boat by Thames Clippers ad highlights scenic alternative to the Tube
Atomic London and Supernova made the out-of-home campaign. (Csü. | campaignlive)
When SEO Can Be A Brand Health Signal
SEO data provides insight into what users are thinking, often before concerns appear in other feedback channels. (Csü. | searchenginejournal)
Cannes Contenders: Channel 4
The latest pick is a Paralympian adrenaline-pumper. (Csü. | campaignlive)
Essential Features to Consider When Choosing a Tracking Software
Tracking software is now an important tool for both businesses and people. It doesn't matter if you're tracking assets, things, or cars; good tracking tools can make all the difference. This post will talk about some of the most important things you should consider when picking tracking tools. These... (Csü. | marketingblog)
Tom Sussman exits Leo Burnett UK
Sussman, deputy chief strategy officer at Leo Burnett UK, is relocating to New York. (Csü. | campaignlive)
Review of the Week: Robinsons takes a sip of gentle storytelling
The campaign is the debut work by Lucky Generals. (Csü. | campaignlive)
Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs
Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best... (Csü. | searchengineroundtable)
Google Marketing Live 2025: Heres Everything That Was Announced
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next (Csü. | searchenginejournal)
Google Ads API Version 20 Now Available
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords... (Csü. | searchengineroundtable)
Drop In Google Indexing Less Since Late May 2025?
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted to share these reports with you. (Csü. | searchengineroundtable)
Adam & Eve/DDB hires Tom Ghiden as managing director
Tom Ghiden joins from Joan London. (Csü. | campaignlive)
Mark Read: 'diversity can certainly ignite creativity'
Ahead of Cannes Lions, Campaign asked senior leaders, including the "big six" chief executives, for their views on a range of topics relating to creativity and business. WPP's Mark Read kicks off the series. (Csü. | campaignlive)
Three UK entries make shortlist for Glass: The Lion for Change
Ogilvy, AMV BBDO and Edelman represent the UK. (Csü. | campaignlive)
Global CEO of WPP Medias Nexus departs
Bidon has been global chief executive at Nexus since April 2022. (Csü. | campaignlive)
FTX Sued Neil Patel for $55 Million
Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide t... (Csü. | searchengineroundtable)
Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline
Bloomberg's Emily Chang interviewed Google's CEO, Sundar Pichai, last night at the Bloomberg Tech summit in San Francisco. The interview covered a ton of topics and was pretty fast-paced. It goes across AI, search, the monopoly case and more. (Csü. | searchengineroundtable)
Fortnum & Mason appoints Spin to handle social strategy
The agency was picked after a competitive pitch. (Csü. | campaignlive)
36 landing page examples + conversion secrets from HubSpot strategists
Discover the secrets to creating high-converting landing pages with these 36 inspiring landing page examples and expert tips from HubSpot (Csü. | hubspot)
Discrepancies experienced by Black content creators [new data + expert insights]
Black content creators face a unique set of challenges when growing their brand. Learn from experts about key discrepancies and how to overcome them. (Csü. | hubspot)
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
Tom Orbach created a tool that parodies viral LinkedIn posts, only to go viral himself. Here (Csü. | hubspot)
Mark Read: 'People are happier when theyre in the office'
WPPs chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X. (Csü. | campaignlive)
Reckitt launches global media review
Incumbent in the UK is Zenith. (Csü. | campaignlive)
Consumers Want PersonalisationNot Chatbots
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue into focus: most consumers dont want more AI in their brand inte... (Csü. | marketingblog)
MSQ appoints Joanna Lyall as first executive director of media
Role aims to 'accelerate development of integrated services that bring together the best of creative and media thinking under one roof'. (Csü. | campaignlive)
Understanding Certificates of Deposit: A Beginners Guide
Certificates of Deposit (CDs) are financial instruments that provide individuals with a safe way to invest their money while earning interest. They are typically issued by banks and credit unions with a fixed term, which can range from a few months to several years. This guide will help demystify CD... (Csü. | marketingblog)
WordPress Performance Team Releases New Plugin
WordPress Performance Team has released a plugin that makes websites feel more app-like without requiring Single Page Applications (SPAs). (Csü. | searchenginejournal)
Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter
Google explains how to fix websites that have lost rankings after having been mistakenly flagged by the SafeSearch filter (Csü. | searchenginejournal)
30+ Best Podcasts for Creators, Marketers, and Social Media Managers in 2025
Check out the 24 best podcasts for creators, marketers, small business owners and anyone looking to up their social media. (Csü. | buffer.com)
Essential Guide to Crafting a Successful Daycare Business Plan
Discover the key components of a winning daycare business plan in our essential guide. From market analysis to financial projections, learn how to create a comprehensive plan that sets your daycare for success.
(03:31 | smallbiztrends)
Mastering How to Start a Subscription Business: Your Guide to Success
Unlock the secrets to success with our comprehensive guide on how to start a subscription business. Discover essential strategies, tips, and best practices to launch and grow your subscription service effectively.
(Tegnap | smallbiztrends)
Mastering Entrepreneurship Principles for Sustainable Business Success
Unlock the secrets to sustainable business success with our comprehensive guide on entrepreneurship principles. Learn how to apply key strategies and insights to master the art of entrepreneurship and drive your business forward.
(Tegnap | smallbiztrends)
Effective Strategies to Attract Female Customers and Boost Your Business Success
Discover effective strategies to attract female customers and enhance your business success. Learn how to tailor your marketing, create inclusive experiences, and build lasting relationships that resonate with women. Unlock the potential of your brand today!
(Pén. | smallbiztrends)
Rational Decision-Making: A 7-Step Model
The rational decision-making process can help you think analytically, avoid biases, and ultimately make better choices for your business.
(Pén. | Shopify)
Keyword Optimization: What It Is & How to Do It
Keyword optimization is the practice of ensuring that the words and phrases you use in your website content align with those used by your target audience.
(Pén. | Shopify)
Parts of a URL: Understanding the 6 Key Components
A URL can contain a protocol, subdomain, root domain, path, query, and fragment, but only the protocol and root domain are mandatory.
(Pén. | Shopify)
5 Continuous Improvement Methods to Apply to Your Business
Learn how to use Lean, Six Sigma, PDCA cycles, and other continuous improvement methods to iterate your products, services, and business processes.
(Pén. | Shopify)
How Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEKs 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEKs chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.
(Pén. | adweek)
IPG Selected For Paramount+ US Media Duties
As reported earlier this week most of the Paramount media business is shifting to Publicis Groupe, with the exception of the company's US streaming service.
(Pén. | mediapost)
Channel 4 unveils equity networking group
Channel 4 has launched The Plug, an equity-focused networking group.
(Pén. | marketingbeat)
WATCH: The Times showcases 240-year legacy in new film
Broadsheets The Times and The Sunday Times have unveiled a new campaign highlighting its legacy of "trusted journalism".
(Pén. | marketingbeat)
WATCH: Andrew Garfield stars in latest Sky Glass TV ad
Sky has enlisted Hollywood star Andrew Garfield for a new campaign that looks to showcase the range of features of its high-tech Sky Glass TV.
(Pén. | marketingbeat)
JD Sports marks store opening with Usain Bolt running challenge
Sportswear retailer JD Sports celebrates the opening of its new Manchester store with Olympic record breaker Usain Bolt and YouTubers Beta Squad.
(Pén. | marketingbeat)
1 Million Fans Entered Dr. Squatchs Sydney Sweeney Bathwater Soap Giveaway
The soap will retail for $8 a pop.
(Pén. | adweek)
Absolute Best Pride campaigns
It is Pride month.
(Pén. | marketingbeat)
Unlocking Success in the Trucking Business: Opportunities and Challenges for Entrepreneurs
Discover key insights into the trucking business with our article "Unlocking Success in the Trucking Business: Opportunities and Challenges for Entrepreneurs." Explore the potential opportunities and challenges that aspiring trucking entrepreneurs face, and learn strategies to thrive in this competitive industry.
(Pén. | smallbiztrends)
Snapchat Launches On Apple Watch
Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its users can experience Snapchat.
(Pén. | mediapost)
Beyond the Tote Bag: 5 Merch Trends That Build Brand Affinity
These five merch trends help brands extend the lifespan of their brand story by offering fans unique, sought-after products.
(Csü. | Shopify)
Create Your Own Holiday: Celebrate Your Passions and Connect with Your Community
Discover how to create your own holiday that celebrates your passions and fosters community connections. Learn fun ideas and practical tips to bring your unique vision to life, making every celebration meaningful and memorable.
(Csü. | smallbiztrends)
With Pseudoscience Reigning, Debunker Offers Tips For Fighting Back
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTube channel suggests ways to counter misinformation.
(Csü. | mediapost)
Partisan Pocketbooks: Dems Put Money Where Their Politics Are
Many polls indicate Americans look askance at brands taking political and socially controversial positions, but this one reveals Democrats are much likely to back it up with their consumer purchasing power.
(Csü. | mediapost)
Launch Your Own Local News Website: A Comprehensive Guide for Engaging Communities
Discover how to start a local news website with our comprehensive guide. Learn essential steps, tips, and strategies to engage your community effectively and build a successful online platform.
(Csü. | smallbiztrends)
Rebecca Van Dyck Joins Airbnb as CMO Amid Strategic Shift
Hiroki Asai named chief experience officer as the brand pushes deeper into services and experiences
(Csü. | adweek)
Robert Valdes to Lead Production at VCCP Amid U.S. Expansion
Robert Valdes has been named CPO of Girl&Bear, VCCPs in-house content studio, and will lead its expansion in the U.S.
(Csü. | adweek)
Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions
Discover the CPG giants growth marketing strategy that builds brands through analytical rigor.
(Csü. | adweek)
Circle K Reveals First Work From New AOR Grey
Circle K has named Grey as its first global creative agency of record, launching the Circle K Makes Your Day platform and debuting the We Definitely Have That campaign.
(Csü. | adweek)
Creative Tips for Choosing Effective Consulting Business Names that Attract Clients
Discover innovative strategies for selecting compelling consulting business names that not only resonate with your target audience but also attract clients. Elevate your brand identity with our creative tips and insights on effective naming.
(Csü. | smallbiztrends)
MSQ Partners names new director of media
MSQ Partners has appointed Joanna Lyall to the new created role of executive director of media.
(Csü. | marketingbeat)
Albany Station Sees Departure of One Reporter and One Anchor Who Wants to Spend More Time with Family
Anchor Trishan Begam said she will leave the station in July, while MMJ Ireland Walker has already said her goodbyes.
(Csü. | adweek)
The Lego Group celebrates female creativity with new campaign
Toy company The Lego Group has unveiled a new campaign challenging gender stereotypes.
(Csü. | marketingbeat)
Exclusive: Rich Paul Brings Klutch Athletics Home in Brands First Ads
Rich Paul brings Klutch Athletics home in brands first ads as the New Balance partnership finds community in Cleveland and reaches out to everyday athletes.
(Csü. | adweek)
Procter & Gamble Set to Cut 7,000 Jobs Globally Over Next 2 Years
The cuts will be part of a broader restructuring program that P&G is currently undertaking.
(Csü. | adweek)
Impulse launches first campaign in over a decade
Fragrance brand Impulse has relaunched Impulse Butterfly with a new campaign fronted by Lioness player Ella Tonne.
(Csü. | marketingbeat)
X Is Testing a Way To Take Community Notes to the Next Level
Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints.
(Csü. | adweek)
Admiral partners with MRM to enhance CRM brand experiences
Insurance provider Admiral has tasked MRM UK with "transforming" its CRM brand experiences.
(Csü. | marketingbeat)
Joe Carmean Named News Director at WMDT in Maryland
The station said Carmean brings a deep and diverse background in journalism to the station.
(Csü. | adweek)
Fox Seattle Expands News Lineup and Adds Streaming Content
The Seattle Fox owned station is adding an additional 31 hours of live-streamed news content every week
(Csü. | adweek)
Watch: Absolut Vodkas latest campaign brings people together through dance and cocktails
Spirit brand Absolut Vodka has unveiled a new phase of its global creative and cultural campaign, highlighting the "connection" between dance and cocktails.
(Csü. | marketingbeat)
Joan Named Creative AOR for Mohegan Sun
Mohegan Sun has appointed Joan as its new creative agency of record, aiming to unify its physical and digital presence with a cohesive brand strategy.
(Csü. | adweek)
Jameson Black Barrell celebrates Fathers Day with high-tech new campaign
Jameson Black Barrell is celebrating Father's Day with an innovative, AI-driven digital activation that incorporates the use of QR codes.
(Csü. | marketingbeat)
Virtue Uncovers Gen Zs New Cultural Codes, And How Brands Can Crack Them
The agency's 2025 report has used AI to decode the shifts shaping youth culture
(Csü. | adweek)
WATCH: Brad Pitt stars in new Heineken 0.0 ad for F1 The Movie
Heineken 0.0 has been named as the official partner of the upcoming Hollywood blockbuster F1 The Movie, set to hit theatres on 25 June.
(Csü. | marketingbeat)
Biscuiteers unveils summer sporting partnerships
British iced biscuit firm Biscuiteers has unveiled a series of sporting partnerships this summer including Royal Ascot, Wimbledon, Allianz Twickenham and Henley Royal.
(Csü. | marketingbeat)
Use Value Rules to Improve Lead Quality
Here's how to use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration).
(Csü. | Jon Loomer)
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