Marketing
Microsoft Bing Now Hiding Google Search Results
Recently we saw Microsoft tricking searchers to thinking they were searching in Google and not on Bing. (13:51 | searchengineroundtable)
Google Ads PMax Reports With Private Search Term Category
In the Google Ads Performance Max search category, Google is now displaying "private search term." Private queries are terms that have been searched for by fewer than 50 unique users over the past 90 days, Google explained. (13:41 | searchengineroundtable)
Google AI Overviews Translation
Google is testing AI Overviews that offer a toggle to turn on and off translations and/or just show the translations by default. (13:31 | searchengineroundtable)
Social media
Now is the moment to rethink how you create social content
The social media landscape will keep shifting, but the teams that use moments like this to reassess their strategies and tools will emerge stronger. (19:00 | socialmediatoday)
How to embed social listening into your social media strategywithout breaking the bank
Heres how to incorporate social listening into your social media strategy in cost-effective, scalable ways. (11:00 | socialmediatoday)
A Timeline of TikToks US Ban (and What Comes Next)
TikTok is back in the U.S., but it may not be for long. (05:02 | socialmediatoday)
AI
Trump China tariffs to 'overshadow' the 'progress' of AI PCs
Already inflated costs of NPU-based boxes set to jump on import tax (19:42 | register)
That subdued CES has us wondering what 2025 will look like, tech-wise
El Reg vultures circle the Consumer Electronics Show (19:42 | register)
Megan, AI recruiting agent, is on the job, giving bosses fewer reasons to hire in HR
She doesn't feel pity, remorse, or fear, but she'll craft a polite email message as she turns you down (19:42 | register)
Enterprises in for a shock when they realize power and cooling demands of AI
Energy consumption set to become a key performance indicator by 2027 (17:09 | register)
Marketing
Google: Word-Count Itself Makes So Little Sense
Google's John Mueller replied to a bunch of screenshots of SEO tools showing word counts for the same page that tailed the word counts differently. John said, "This is also why word-count itself makes so little sense." (13:21 | searchengineroundtable)
Pay Attention to Key Considerations for Choosing a Software Development Company
Selecting the right software development company can feel like navigating a maze. With so many options, each claiming to be the best, how do you find an ideal partner who truly comprehends your vision and can bring it to life? This isnt a decision to rush - your choice will directly impact the quali... (13:11 | marketingblog)
Bing Adaptive Zoom Setting
Microsoft is testing a new search setting named Adaptive Zoom. I am not exactly sure what it does, I tried to toggle it on and off and see how clicking on results or links or pagination changes but I don't see any changes. So I am missing something here. (13:11 | searchengineroundtable)
10 Reasons Why No One Is Watching Your Video Content
Discover the most common reasons your videos arent getting views plus how to fix those problems and optimize your video content. (13:00 | hubspot)
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats by Optimove
Marketers can now be triple threats with data, creative and optimization power. (13:00 | searchengineland)
Things Business Owners Should Know About Payroll Software
Understanding payroll is an essential part of managing a business effectively. As a business owner, having a solid grasp of how to handle payroll simplifies tasks ranging from employee payments to tax compliance. With the advent of technology, many businesses are shifting away from manual payroll pr... (12:08 | marketingblog)
Googles Documentation Update Contains Hidden SEO Insights
Google's documentation update includes subtle improvements that provide actionable insights for crafting search-optimized content (11:17 | searchenginejournal)
Daily Search Forum Recap: January 20, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads explains why there may be weekly spend fluctuations. Google Ads gains search term insight data. Google Search is testing trending products at t... (Tegnap | searchengineroundtable)
Google Ads Weekly Spend Fluctuations Often Due To Market Conditions Or Budget Changes
Ginny Marvin, Google's Ad Liaison, explained why you might see weekly spend fluctuations in your Google Ads account. "Weekly spend fluctuations are typically due to changing market conditions (weather events, industry trends, etc.) and/or any recent budget changes in the campaign," Ginny Marvin wrot... (Tegnap | searchengineroundtable)
Google Ads PMax Search Terms Insights Gains Source Data
Google has added a new source column to the Google Ads search terms insights report for Performance Max. The source column can show search themes, URLs, creative assets and more. (Tegnap | searchengineroundtable)
Google Search Trending Products Carousel On Right Side
Google is testing placing a new products carousel, a trending products carousel, on the right side where the brand's knowledge panel would appear. So, instead of having details of that brand, it can show trending products from that brand. (Tegnap | searchengineroundtable)
Google Search Quality Analyst Detects & Treats AI-Generated Content
Chris Nelson, Senior Staff Analyst, Search Ranking at Google has updated his LinkedIn bio to specify that he manages a large team that builds ranking solutions for Google Search. One line says, "Address novel content issues (e.g., detection and treatment of AI-generated content)." (Tegnap | searchengineroundtable)
Google: Don't Dynamically Update Robots.txt File Multiple Times Per Day
Google's John Mueller said that since the robots.txt file is cached by Google for about 24-hours, it does not make much sense to dynamically update your robots.txt file throughout the day to control controlling. Google won't necessarily see that you don't want Google to crawl a page at 7am and then ... (Tegnap | searchengineroundtable)
Traditional Marketing vs. Digital Marketing: Why Not Both?
Traditional marketing versus digital marketing has become a hot topic among marketing professionals. Let (Tegnap | hubspot)
Using Video for Branding: 5 Top Brand Examples
What separates great brand videos from those that fall flat? Heres a look at what makes video marketing successful and five examples of brands that got it right. (Tegnap | hubspot)
How I Used Root Cause Analysis to Turn Organizational Problems Into Opportunities
Read on to learn how to run a root cause analysis and explore the tools to help you do it effectively. (Tegnap | hubspot)
The customer journey: A roadmap or a maze?
The customer journey can become a maze, and we know how many dead ends they have. So why does this happen and what can you do about it? (Tegnap | marketingtechnews)
Boost Catering Business with an Online Presence
CC0 Licensed Image Courtesy of Pexels Running a food business can be immensely challenging. However, there are a few ways you can boost your catering business by utilising the web. Establishing an online presence is vital for most companies these days and catering is no different. In fact, a hospita... (Tegnap | marketingblog)
FTC: GoDaddy Hosting Was Blind To Security Threats
FTC settlement proposal says GoDaddy was "blind" to security threats in its web hosting, will require implementation of better security (Tegnap | searchenginejournal)
Official London Theatre Introducing the Stars of A Midsummer Nights Dream
A Midsummer Night's Dream' has been shown at the Barbican from December 3rd, 2024, to January 18th, 2025. Set in Athens, this mythical and mystical tale has endured as one of William Shakespeare's most outstanding pieces of work. A comedy play with tragic elements has been performed since it was fir... (Tegnap | marketingblog)
TikTok Ban in the U.S.: What We Know & What It Means For Your Buffer Account
On January 18th, TikTok became unusable for anyone based in the U.S. Here's what we know and what this means for your Buffer account. (Vas. | buffer.com)
GroupM Restructures Global Leadership, Taps McKinsey's Del Greco As Global COO
"Thrilled to welcome Emily Del Greco as our new Global COO, bringing her unparalleled expertise in strategy and digital transformation to accelerate GroupM's evolution," said CEO Brian Lesser.
The Different Types of Accounting
These are the definitions of 9 accounting methods a small business can use to help you determine the best method for your specific operation.
How Brands TikToked Their Way Through a Supreme Court-Trump Flip-Flop
Amid the chaos, social media managers kept their sense of humor.
Where to Get a Loan to Buy a Business: Navigating Your Options
Funding is a major hurdle for entrepreneurs. But once you know how to get a loan to buy a business, you can make your dreams come true.
Apropos Of Nothing: Sieg Heil
If a picture is worth a thousand words, this video of Trump advisor Elon Musk giving a Nazi-style salute during the inauguration is worth at least a thousand explanations.
The Best Grand Opening Ideas: Ways to Launch Your New Biz
Looking for amazing grand opening ideas for your small business? Make a great first impression with these top options.
Elevator Pitch: How to Create One + Examples
An elevator pitch is a concise and compelling statement that describes what you do, who you are, and what value you bring to the table.
Totinos Super Bowl 59 Teaser Hints at More Alien Interactions
Tim Robinson and Sam Richardson continue the story of Chazmo
Inauguration Day On TV: Opinions Might Vary
Trump's speech was crammed with controversial talking points that should keep the cable news yakkers up to their necks in material for days, if not weeks.
What is Business Umbrella Insurance, and Do You Need it?
What is business umbrella insurance and do you need it? If want additional protection beyond a liability policy, you just might need it.
How to Start a Medical Supply Business
Developing a medical supply business usually involves some proven steps. Here are some key information to start a new business in this field.
Current Account Switch Service ad helps avoid banking disasters
Current Account Switch Service (CASS) is highlighting that when it comes to switching bank accounts, surprises are the last thing anyone wants.
EY encourages adults to think of the children in its latest campaign
Consultancy group EY demonstrates how decisions made today will impact the next generation in its latest campaign.
Ways to Master Effective Communication in the Workplace
Our comprehensive guide will outline 25 actionable strategies to refine your workplace communication, ultimately elevating your organization to new heights.
Aer Lingus partners with Uncommon Creative Studio
Irish flag carrier Aer Lingus has named Uncommon Creative Studio as its new lead creative partner .
John Lewis Money secures England rugby sponsorship
John Lewis Money has been unveiled as an official partner of the England national rugby team ahead of the 2025 Six Nations Championship.
We Are Social Promotes Rebecca Coleman to North America CEO
Coleman will now oversee operations across the US and Canada
VCCP promotes Birch and Parker to chief creative officer roles
Creative agency VCCP has promoted Chris Birch and Jonny Parker to be chief creative officers.
What Is Facebook Marketplace?
Facebook Marketplace could help you expand your business. But what is Facebook Marketplace? Find out everything you need to know here!
ITV celebrates nights in in its new campaign
Public broadcast network channel ITV celebrates 'nights in' in its latest campaign.
SXSW selects local agency partner ahead of inaugural London event
Assembly has been named as as SXSW London's first-ever media partner ahead of the Austin-based events inaugural European edition in June.
Zoe enlists The Specialist Works for inaugural TV campaign
Zoe has selected marketing agency The Specialist Works as its first-ever retained UK media agency following a competitive pitch process.
Charming Beauty Business Name Ideas
Explore 400+ unique and creative beauty business names to inspire your brand identity in the beauty industry. Find the perfect match today!
How to Start a Call Center
Call centers paly a big role in the customer service of a company. If you want to be part of the industry, here is how to start a call center.
Reviews: 'Missing You,' 'Murder Mindfully,' Squid Game'
Beginning with this week's edition, The Sternberg Report will publish a monthly critique of TV series falling within my definitions of "The Good, The Too Bad, and The Ugly." This edition features two "Goods" ("Missing You" and "Murder Mindfully") and one "Too Bad" ("Sqid Game). Click to read and find out why.
The Best Small Business Insurance Companies
Here are some of the top small business insurance providers, helping you make an informed decision to protect your business
International Shipping Services and Rates for Ecommerce (2025)
Shipping internationally is a great way to grow your ecommerce business. Learn the key factors of customs and logistics in this guide.
8 Buy Now, Pay Later Companies for Your Business (2025)
The growing number of buy now pay later (BNPL) companies on the market makes it easier than ever to find one thats right for your business.
What is Linktree?
What is Linktree? Linktree is a fast-growing international marketing automation platform. Find out everything you need to know here.
Hybrid Warfare: A Post-Buy Analysis
According to the analysis by Stagwell's Assembly unit, "hybrid" political buys funded by issues groups are growing fast and are circumventing lowest unit rate rules, putting American broadcasters at a marketplace disadvantage.
Where to Find SEO Services for Your Business
In this article, well reveal where to find SEO services for your business and boost your online presence. Let
'Thank You, Mike Johnson!' Says Morning-After-Pill Company
Cadence OTC will donate its wares to health clinics every time the House Speaker spews "anti-contraception messaging."
'One Of Them Days' Leads Modest Movie Season Start
For the most recent weekend of Jan. 17-19, "One of Them Days" eked out a modest weekend victory with $11.6 million in box-office results, according to Comscore.
360 Product Photography and 3D Photography: Whats the Difference?
360 product photography gives your customers a comprehensive view of your products and it is now available to businesses of any size.
Harvey Nichols makes bold fashion statement
Department store Harvey Nichols makes a bold fashion statement in its Spring/Summer 2025 campaign.
Commercial Margarita Machine: Choices for Your Business
Find the best commercial margarita machine to boost your business with our detailed guide on choosing and maintaining your machine.
Jordans cereal launches punk-inspired TV ad campaign
Jordans is looking to remarket itself as the 'rebel' of the cereal aisle with a vibrant punk-style revamp as part of a new TV ad campaign.
Nicola Wood departs Ogilvy UK
Ogilvy UK executive creative director, Nicola Wood will be departing the agency after 7 years.
How to Open a Restaurant
Do you want to know how to open a restaurant? This guide will show the steps you need to take so you can start your business on the right foot.
Dr Vegan picks new creative agency
Plant-based supplement and vitamin brand Dr Vegan has named ARK Agency as its new creative agency after a competitive pitch process.
Superfans: What are they and how can they be utilised?
Superfans are a small but extremely valuable, subset of your most passionate fans according to Amazon Music for Artists.
How to Use the Canva Flyer Maker
Flyers are a cheap way to increase your brand recognition locally, find out how to use the Canva Flyer Maker to create eyecatching flyers.
Coors Light hates Mondays in its new campaign
Beer brand Coors Light highlights that the Monday following the Superbowl (10 February) is the worst Monday of the year, in its newest campaign.
MAD//UpNorth adds big names to star-studded speaker line-up
MAD//Fest, which traditionally takes place in London every summer, has unveiled the line-up for its first-ever MAD//UpNorth edition.
TikTok Restores US Service, Plans To Work With Trump On Permanent Solution
"With our approval, it is worth hundreds of billions of dollars - maybe trillions," Trump posted on his own social media platform Truth Social, calling for a 50/50 joint venture between China and the U.S.
Allen Media Plans to Hub Weather in 2025
Allen Media said its rolling out a groundbreaking format for local weather coverage powered by The Weather Channel across local markets nationwide.
Computer Programmer Job Description: Templates for Hiring for Your Business
Explore the multifaceted role of a computer programmer - key responsibilities, essential skills, and career prospects for this in-demand job.
Nintendo Switch 2's First Promotional Trailer Goes Viral
The first trailer for Nintendo's upcoming successor to its hybrid handled hit console Nintendo Switch provides an initial look at its hardware.
Real Estate WordPress Theme Choices for Realtors
The free real estate WordPress themes on this list will help your firm market your listings without having to spend money more money on your site.
TikTok: 'We Are Fortunate' Trump Is Taking Office, Please Stay Tuned
"My decision on TikTok will be made in the not too distant future, but I must have time to review the situation. Stay tuned!," Trump posted on his own social media platform Friday.
What is Cameo and How Does it Work to Get Influencers?
What is Cameo, and how can you use it for celebrity influencers? Take a look at this guide to level up your next marketing campaign for your business.
How to Run an Estate Sale
Whether you do it yourself or hire an estate sale company, here is everything you need to know about how to run a successful estate sale.
Best Breakroom Furniture for Your Small Business
Ethiopia team grab the meta description from Wordpress and to update it to align with new primary keyword (where applicable).
How the Instagram Algorithm Works: Your 2025 Guide
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
Verification Requirements for Financial Services in Australia
If you promote Financial Products and Services in Australia, there are some new verification requirements that you'll need by February 4th...