
Marketing
5 Ways a Shopify Quiz Builder Improves Customer Experience
A Shopify quiz builder enhances customer experience through five key mechanisms: delivering personalized product recommendations that match individual needs, creating engaging interactive experiences that keep visitors actively involved, collecting valuable customer data for targeted marketing insig... (Pén. | marketingblog)



Daily Search Forum Recap: June 6, 2025
Here is a recap of what happened in the search forums today... (Pén. | searchengineroundtable)

Newly Released Data Shows Desktop AI Search Referrals Dominate
Newly released data shows that Perplexity, Bing, and Gemini all send over 90% of their traffic referrals from desktop users. (Pén. | searchenginejournal)

I Joined Buffer 3 Days Before The Retreat: Here Are My Retreat Reflections
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Pén. | buffer.com)

Search News Buzz Video Recap: Google Ranking Movement, The Great Decoupling, Explicit Ranking Algorithm, Indexing Drop & AI, Lens, Ads & More
This week we covered the ongoing Google search ranking volatility that spiked on June 4th. Have you heard of the Great Decoupling? Did Google start indexing less in late May... (Pén. | searchengineroundtable)

Google LSAs Tests Replacing Google Screened With Google Verified
Google is testing replacing the "Google Screened" label with a "Google Verified" label for the Local Service Ads. I am also seeing these results come up with no labels at all, outside of the normal "Sponsored" label. (Pén. | searchengineroundtable)

Google Tests New Learn More About Sponsored Results Label
Google is testing a new label on its search ads within the Google Search results that says "Learn more about Sponsored results." This label is on the bottom right of the ad and neatly tucked under the listing in the gray background style. (Pén. | searchengineroundtable)

Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff)
When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that. Well, Google announced data visualizations and graphs for finance queries are ... (Pén. | searchengineroundtable)



Social media
Digital Marketing Agency in Singapore: The Key to Growing Your Business in the Digital Age
Given the swift changes happening in business now, every company needs a strong online presence.... (Pén. | socialmediaexplorer)

How to Find a Side Hustle You Can Make Work
The world of side hustles is hugetheres something out there for almost everyone, from delivering... (Pén. | socialmediaexplorer)

X Reforms API Pricing As it Seeks More Revenue Options
X is shifting to a revenue share model for projects that use its API. (Pén. | socialmediatoday)

AI
Reddit sues Anthropic for scraping content into the maw of its eternally ravenous AI
: All the cool kids signed licensing deals with the recently-listed forum site (03:46 | register)

Anthropic CEO frets about 20% unemployment from AI, but economists are doubtful
: It's hard to predict the future, but trying might get Amodei a seat at the regulatory table (03:46 | register)

Microsoft dumps AI into Notepad as 'Copilot all the things' mania takes hold in Redmond
: A simple text editor that dates back to Windows 1.0 is getting smartified (01:08 | register)

Look forward to having a Slack teammate, says Salesforce's Benioff
: No, that's not someone on your team who doesn't pull their weight (Tegnap | register)

Nem tűnnek el végleg, a ChatGPT mégis megőrzi a törölt beszélgetéseket
Azt hittük, töröltük mégis olvassák? Az OpenAI adatmegőrzése komoly kérdéseket vet fel. (Tegnap | Origo)

Marketing
Google Updates Event & Recipe Structured Data; Drops Online Events & More
Google has updated the event structured data and recipe structured data help documentation. The changes include removing the online event properties, adding more examples and also saying that recipe markup has no impact on the image chosen for a text result image. (Pén. | searchengineroundtable)

41 Instagram features, hacks, & tips everyone should know about [new data]
Tired of answering the same support questions? This guide breaks down how to build a smart knowledge management system your team and customers will actually use. (Pén. | hubspot)

Are blogs dead? I asked 10 marketing experts
To get a clear answer on whether blogs are a thing of the past or not, I turned to marketers across SEO, content, and digital strategy. (Pén. | hubspot)

Respected SEO Rockstar Deconstructs SEO For Googles AI Search
A respected search marketer challenges claims that Google's AI search requires complex strategies. (Pén. | searchenginejournal)

WordPress Plugin Platform Offers Proactive Security Scanning
Patchstack's new managed Vulnerability Disclosure Program platform enables plugin developers to be proactive about vulnerabilities (Pén. | searchenginejournal)

WordPress Shares How AI May Play Stronger Role In Web Publishing
A WordPress AI Team member shared his vision for transforming WordPress into a platform that is open and accessible to AI agents (Csü. | searchenginejournal)

7 SEO Implications for Financial Institutions
Asset tokenisation is changing not just how investments work but also how financial institutions talk about them. As banks and investment firms move into the digital space, they're starting to deal with a different kind of challenge: how to explain it all online. Tokenised assets, like digital share... (Csü. | marketingblog)



Daily Search Forum Recap: June 5, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google updated its explicit search ranking algorithm to target sites hiding explicit videos, plus Google updated its SafeSearch documentation. Are you not... (Csü. | searchengineroundtable)

Essential Features to Consider When Choosing a Tracking Software
Tracking software is now an important tool for both businesses and people. It doesn't matter if you're tracking assets, things, or cars; good tracking tools can make all the difference. This post will talk about some of the most important things you should consider when picking tracking tools. These... (Csü. | marketingblog)



Google Updates Ranking Algorithm For Explicit Content & Videos While Updating SafeSearch Docs
Google has updated its search ranking algorithm to "more strongly affect the sites that host explicit videos but don't allow Googlebot to fetch those video files" which may lead to a "significant drop in ranking" for some of these sites. Google also updated its SafeSearch documentation with new best... (Csü. | searchengineroundtable)

Google Ads API Version 20 Now Available
Google has released version 20 of the Google Ads API, this is a major release, and we are expecting two more major releases in 2025. Google updated its API release schedule update, there is new Demand Gen ad_network_type reporting, Platform comparable conversions and Campaign-level negative keywords... (Csü. | searchengineroundtable)

Drop In Google Indexing Less Since Late May 2025?
Several individuals have inquired whether Google has been indexing fewer pages on websites since late May. I've seen a number of complaints, and while nothing is verified on Google's end, I wanted to share these reports with you. (Csü. | searchengineroundtable)

FTX Sued Neil Patel for $55 Million
Cyrus Shepard posted about how FTX, you know, the company Sam Bankman-Fried ran, is now suing Neil Patel and his company, for $55 million. There are a ton of whoppers in this lawsuit, and I have no idea who is right or wrong here, but as Cyrus noted, Neil Patel went through lots of efforts to hide t... (Csü. | searchengineroundtable)

Bloomberg Interviewed Google's CEO, Sundar Pichai: Search Will Grow, AI Content & Publishers Decline
36 landing page examples + conversion secrets from HubSpot strategists
Discover the secrets to creating high-converting landing pages with these 36 inspiring landing page examples and expert tips from HubSpot (Csü. | hubspot)

Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
Tom Orbach created a tool that parodies viral LinkedIn posts, only to go viral himself. Here (Csü. | hubspot)

Consumers Want PersonalisationNot Chatbots
New SAP Emarsys report reveals the gap between AI-led marketing and real customer expectations As SAP Emarsys CMO Sara Richter gears up to speak at the Consumer Goods Forum Global Summit in Amsterdam, fresh data is bringing a key issue into focus: most consumers dont want more AI in their brand inte... (Csü. | marketingblog)



Understanding Certificates of Deposit: A Beginners Guide
Certificates of Deposit (CDs) are financial instruments that provide individuals with a safe way to invest their money while earning interest. They are typically issued by banks and credit unions with a fixed term, which can range from a few months to several years. This guide will help demystify CD... (Csü. | marketingblog)



WordPress Performance Team Releases New Plugin
WordPress Performance Team has released a plugin that makes websites feel more app-like without requiring Single Page Applications (SPAs). (Csü. | searchenginejournal)

Google Publishes Guidance For Sites Incorrectly Caught By SafeSearch Filter
Google explains how to fix websites that have lost rankings after having been mistakenly flagged by the SafeSearch filter (Csü. | searchenginejournal)

30+ Best Podcasts for Creators, Marketers, and Social Media Managers in 2025
Check out the 24 best podcasts for creators, marketers, small business owners and anyone looking to up their social media. (Csü. | buffer.com)

Essential Guide to Crafting a Successful Daycare Business Plan
Discover the key components of a winning daycare business plan in our essential guide. From market analysis to financial projections, learn how to create a comprehensive plan that sets your daycare for success.

Mastering How to Start a Subscription Business: Your Guide to Success
Unlock the secrets to success with our comprehensive guide on how to start a subscription business. Discover essential strategies, tips, and best practices to launch and grow your subscription service effectively.

Mastering Entrepreneurship Principles for Sustainable Business Success
Unlock the secrets to sustainable business success with our comprehensive guide on entrepreneurship principles. Learn how to apply key strategies and insights to master the art of entrepreneurship and drive your business forward.

Effective Strategies to Attract Female Customers and Boost Your Business Success
Discover effective strategies to attract female customers and enhance your business success. Learn how to tailor your marketing, create inclusive experiences, and build lasting relationships that resonate with women. Unlock the potential of your brand today!

Rational Decision-Making: A 7-Step Model
The rational decision-making process can help you think analytically, avoid biases, and ultimately make better choices for your business.

Keyword Optimization: What It Is & How to Do It
Keyword optimization is the practice of ensuring that the words and phrases you use in your website content align with those used by your target audience.

Parts of a URL: Understanding the 6 Key Components
A URL can contain a protocol, subdomain, root domain, path, query, and fragment, but only the protocol and root domain are mandatory.

5 Continuous Improvement Methods to Apply to Your Business
Learn how to use Lean, Six Sigma, PDCA cycles, and other continuous improvement methods to iterate your products, services, and business processes.

How Strategy, Data, and Amplification Supercharge Creator Marketing
At ADWEEKs 2025 Social Media Week conference in May, Pearpop founder and CEO Cole Mason and investor Alexis Ohanian sat down with ADWEEKs chief content officer, Zoe Ruderman, to discuss their business philosophy, which starts with the idea that everyone is a creator.

IPG Selected For Paramount+ US Media Duties
As reported earlier this week most of the Paramount media business is shifting to Publicis Groupe, with the exception of the company's US streaming service.

Channel 4 unveils equity networking group
Channel 4 has launched The Plug, an equity-focused networking group.

WATCH: The Times showcases 240-year legacy in new film
Broadsheets The Times and The Sunday Times have unveiled a new campaign highlighting its legacy of "trusted journalism".

WATCH: Andrew Garfield stars in latest Sky Glass TV ad
Sky has enlisted Hollywood star Andrew Garfield for a new campaign that looks to showcase the range of features of its high-tech Sky Glass TV.

JD Sports marks store opening with Usain Bolt running challenge
Sportswear retailer JD Sports celebrates the opening of its new Manchester store with Olympic record breaker Usain Bolt and YouTubers Beta Squad.

1 Million Fans Entered Dr. Squatchs Sydney Sweeney Bathwater Soap Giveaway
The soap will retail for $8 a pop.

Absolute Best Pride campaigns
It is Pride month.

Unlocking Success in the Trucking Business: Opportunities and Challenges for Entrepreneurs
Discover key insights into the trucking business with our article "Unlocking Success in the Trucking Business: Opportunities and Challenges for Entrepreneurs." Explore the potential opportunities and challenges that aspiring trucking entrepreneurs face, and learn strategies to thrive in this competitive industry.

Snapchat Launches On Apple Watch
Snapchat is bringing its mobile-first social media platform to Apple Watch users with a new watchOS app, further expanding how its users can experience Snapchat.

Beyond the Tote Bag: 5 Merch Trends That Build Brand Affinity
These five merch trends help brands extend the lifespan of their brand story by offering fans unique, sought-after products.

Create Your Own Holiday: Celebrate Your Passions and Connect with Your Community
Discover how to create your own holiday that celebrates your passions and fosters community connections. Learn fun ideas and practical tips to bring your unique vision to life, making every celebration meaningful and memorable.

With Pseudoscience Reigning, Debunker Offers Tips For Fighting Back
The man behind the popular "Debunk the Funk with Dr. Wilson" YouTube channel suggests ways to counter misinformation.

Partisan Pocketbooks: Dems Put Money Where Their Politics Are
Many polls indicate Americans look askance at brands taking political and socially controversial positions, but this one reveals Democrats are much likely to back it up with their consumer purchasing power.

Launch Your Own Local News Website: A Comprehensive Guide for Engaging Communities
Discover how to start a local news website with our comprehensive guide. Learn essential steps, tips, and strategies to engage your community effectively and build a successful online platform.

Rebecca Van Dyck Joins Airbnb as CMO Amid Strategic Shift
Hiroki Asai named chief experience officer as the brand pushes deeper into services and experiences

Robert Valdes to Lead Production at VCCP Amid U.S. Expansion
Robert Valdes has been named CPO of Girl&Bear, VCCPs in-house content studio, and will lead its expansion in the U.S.

Unilevers Esi Eggleston Bracey on AI, Consumer Evolution, and Cannes Lions
Discover the CPG giants growth marketing strategy that builds brands through analytical rigor.

Circle K Reveals First Work From New AOR Grey
Circle K has named Grey as its first global creative agency of record, launching the Circle K Makes Your Day platform and debuting the We Definitely Have That campaign.

Creative Tips for Choosing Effective Consulting Business Names that Attract Clients
Discover innovative strategies for selecting compelling consulting business names that not only resonate with your target audience but also attract clients. Elevate your brand identity with our creative tips and insights on effective naming.

MSQ Partners names new director of media
MSQ Partners has appointed Joanna Lyall to the new created role of executive director of media.

Albany Station Sees Departure of One Reporter and One Anchor Who Wants to Spend More Time with Family
Anchor Trishan Begam said she will leave the station in July, while MMJ Ireland Walker has already said her goodbyes.

The Lego Group celebrates female creativity with new campaign
Toy company The Lego Group has unveiled a new campaign challenging gender stereotypes.

Exclusive: Rich Paul Brings Klutch Athletics Home in Brands First Ads
Rich Paul brings Klutch Athletics home in brands first ads as the New Balance partnership finds community in Cleveland and reaches out to everyday athletes.

Procter & Gamble Set to Cut 7,000 Jobs Globally Over Next 2 Years
The cuts will be part of a broader restructuring program that P&G is currently undertaking.

Impulse launches first campaign in over a decade
Fragrance brand Impulse has relaunched Impulse Butterfly with a new campaign fronted by Lioness player Ella Tonne.

X Is Testing a Way To Take Community Notes to the Next Level
Beginning Thursday, X will start testing a feature that labels posts that have been liked by users with differing viewpoints.

Admiral partners with MRM to enhance CRM brand experiences
Insurance provider Admiral has tasked MRM UK with "transforming" its CRM brand experiences.

Joe Carmean Named News Director at WMDT in Maryland
The station said Carmean brings a deep and diverse background in journalism to the station.

Fox Seattle Expands News Lineup and Adds Streaming Content
The Seattle Fox owned station is adding an additional 31 hours of live-streamed news content every week

Watch: Absolut Vodkas latest campaign brings people together through dance and cocktails
Spirit brand Absolut Vodka has unveiled a new phase of its global creative and cultural campaign, highlighting the "connection" between dance and cocktails.

Joan Named Creative AOR for Mohegan Sun
Mohegan Sun has appointed Joan as its new creative agency of record, aiming to unify its physical and digital presence with a cohesive brand strategy.

Jameson Black Barrell celebrates Fathers Day with high-tech new campaign
Jameson Black Barrell is celebrating Father's Day with an innovative, AI-driven digital activation that incorporates the use of QR codes.

Virtue Uncovers Gen Zs New Cultural Codes, And How Brands Can Crack Them
The agency's 2025 report has used AI to decode the shifts shaping youth culture

WATCH: Brad Pitt stars in new Heineken 0.0 ad for F1 The Movie
Heineken 0.0 has been named as the official partner of the upcoming Hollywood blockbuster F1 The Movie, set to hit theatres on 25 June.

Biscuiteers unveils summer sporting partnerships
British iced biscuit firm Biscuiteers has unveiled a series of sporting partnerships this summer including Royal Ascot, Wimbledon, Allianz Twickenham and Henley Royal.

Use Value Rules to Improve Lead Quality
Here's how to use Value Rules to improve lead quality (assuming you're using the Sales objective for an event like Complete Registration).
