Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance. (15:00 | searchengineland)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google increased the negative keywords for PMax from 100 keywords to 10... (15:00 | searchengineroundtable)

Wix introduces new Automations to help businesses turn customer actions into revenue and stronger engagement (14:00 | searchenginejournal)

Google Ads is designed to work for Google. Heres how to outsmart deceptive defaults, resist platform nudges, and optimize smarter. (14:00 | searchengineland)

Event planning is a multifarious field that requires a careful balance between organisation and creativity. Creating unforgettable experiences requires planners to develop an environment that supports creative thinking. Teams can find an abundance of innovative ideas that improve the whole concept o... (13:40 | marketingblog)

AI-driven search is disrupting organic traffic and emerging markets present a unique opportunity to future-proof SEO efforts for multinational businesses (13:30 | searchenginejournal)

Marketing in 2025 is all about AI, video, and authenticity. See which channels are delivering the best results (with data to back it up). (13:00 | hubspot)

No matter where people search Google, social media, or AI-driven platforms visibility starts with smart optimization. (13:00 | searchengineland)

Initially when Google Ads released the ability to add negative keywords to your Performance Max campaigns, Google limited it to 100 keywords. We asked why only 100 back then. Well, Google listened to the ad community and increased that from 100 to 10,000 negative keywords. (12:51 | searchengineroundtable)

Heres how AI has already disrupted business and what to expect as the AI revolution continues. (12:45 | hubspot)

Here's how Remi and Alondra of Blank Tag Co. built a brand and grew the business from scratch, mostly using Instagram ads. (16:32 | buffer.com)

Social platforms are super keen to push AI options onto us - but do we really want them? (03:32 | socialmediatoday)

The project could give Meta a significant advantage in AI development. (02:47 | socialmediatoday)

LinkedIns Predictive Audiences use a combination of AI and manual input to optimize ad performance. (02:06 | socialmediatoday)

Meta recently added more info about video ID verification to its official documents. (01:47 | socialmediatoday)

Blueprints shared for jail-breaking models that expose their chain-of-thought process (16:31 | register)

Uncle Sam's number-crunchers warn lawyers, customer service reps to brace for change, say techies will be fine (16:31 | register)

: Yokohama release also adds meta-observabiilty and takes a tilt at CRM (16:31 | register)

'The road to hell is paved with adverbs' (15:31 | techradar)

Ingyenes, modern, kezeli a Gmailt is, de tolakodó és nem tűnik profinak - az új Outlook app nem hódította meg a felhasználók szívét, pedig ha rászánod az időt, meghálálja. Mutatjuk, hogy varázsolhatsz belőle nagyon jó levelezőprogramot. (14:30 | Pcworld)

Crew helped lowlifes generate X-rated celeb deepfakes using Redmond's OpenAI-powered cloud claim (13:39 | register)

This time we mean it for the Windows chatbot (13:39 | register)

As tech firms battle creative industries over copyright, OpenAI chief Sam Altman says he was really struck by products output (12:28 | guardiantech)

ChatGPT could write the next bestselling fiction novel, but it won (11:59 | techradar)

Plus: Anthropic rolls out Claude 3.7 Sonnet (11:08 | register)

Google has updated its Google Ads review process policy documentation to clarify that it uses both AI and human evaluation for removing ads, assets, destinations, accounts and other content that goes against the Google Ads policies. (12:41 | searchengineroundtable)

Google is testing a quick way to copy a link to a search results page and share it with a friend. There is this paperclip icon at the top right of the search results page that lets you copy link to the clipboard. That then generates a goo.gl URL shortener link to share. (12:31 | searchengineroundtable)

How can you use personality or personality-based marketing to reach your audience? More importantly, how can you do so ethically? Learn how here. (12:30 | hubspot)

Google has released version 2.9 of the Google Ads Editor. This new update brings a number of new features including support for manager account (MCC) owned labels, shopping ads on excluded brands, age exclusions in PMax campaigns, enhanced CPC deprecation, multi-tab export/import to Google Sheets, a... (12:21 | searchengineroundtable)

Google Ads may now be pushing you to create an experiment ad when you dismiss the recommendations Google Ads is suggesting. So when you dismiss a recommendation, Google Ads can get feisty and push you to at least create an experiment based on that recommendation. (12:11 | searchengineroundtable)

Here's how Remi and Alondra of Blank Tag Co. built a brand and grew the business from scratch, mostly using Instagram ads. (12:00 | buffer.com)

Discover effective strategies to improve WordPress performance and avoid common pitfalls that slow down your website. (11:00 | searchenginejournal)

Struggling to get marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals that use sales language like generate, grow, drive, and retain. Start with these four to prove real business impact. (11:00 | contentmarketinginstitute)

Leaked Slack chat shows Matt Mullenweg considering delaying WordPress releases until late 2027, citing reduced corporate contributions (10:03 | searchenginejournal)

Learn about SEO for Paws, a live-streamed conference and fundraiser featuring top SEO professionals. Join us on March 27, 2025 and support a charity close to our hearts. (10:00 | searchenginejournal)

Global chief creative officers offer their opinion on how to cultivate creativity without losing identity in a large agency network. (06:55 | campaignlive)

Holdco full-year results roundup. (06:55 | campaignlive)

The All In Census, led by the Advertising Association, IPA, ISBA and Kantar, is running for the third time. (01:01 | campaignlive)

Does Google use compression ratio as a quality signal or is it an SEO myth? This is what compressibility is about. (Tegnap | searchenginejournal)

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs. (Tegnap | searchengineland)

AI bot scraping doubled from Q3 to Q4 of 2024. But the click-through rates from AI search remain abysmal at less than 1% (Tegnap | searchengineland)

Too familiar? Too unfamiliar? How to do lead nurturing that blends relevance and discovery to drive action. (Tegnap | Martech)

Google Ads will be increasing the negative keyword limit for Performance Max campaigns from 100 to 10,000. (Tegnap | searchengineland)

Agency founder and kickboxing champ Jennifer Waters shares 3 marketing tips that helped her local business grow to seven figures. (Tegnap | hubspot)

Google's expansion of Message assets to PMax campaigns helps advertisers drive direct customer engagement through chat-based interactions. (Tegnap | searchengineland)

SEO has outgrown the traditional blue links and so should your strategy. (Tegnap | searchengineland)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new study shows AI search engines way too often gets the answer wrong... (Tegnap | searchengineroundtable)

Dont leave your brands narrative to chance. See how to influence Googles AI-generated search results. (Tegnap | Martech)

AI Mode and Deep Search: Will they improve user experience or further erode website traffic? Heres what it means for SEO and marketers. (Tegnap | searchenginejournal)

Introduction Businesses often struggle to stand out due to increasing competition and rapidly changing consumer preferences. Nearly 70% of brands fail to capture their audiences attention with traditional approaches. This underscores the need for innovative marketing ideas that resonate with todays ... (Tegnap | marketingblog)

Jon Slade will take over in July following John Ridding's departure. (Tegnap | campaignlive)

Learn how to fix the 'Server error (5xx)' error in GSC by improving content quality, site architecture, and more. (Tegnap | searchengineland)

Meta doesnt want your health data (or the legal trouble). If youre in health marketing, read this before your ad tracking disappears. (Tegnap | searchengineland)

The campaign was created in-house. (Tegnap | campaignlive)

Despite widespread agreement that curiosity drives better marketing performance, few senior leaders are actively fostering a culture that encourages it. (Tegnap | campaignlive)

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a "small change" that "will not harm measurement performance." (Tegnap | searchengineroundtable)

Campaign was created by Atlantic New York. (Tegnap | campaignlive)

A new data report from Rand Fishkin at Sparktoro says that Google Search has seen 21.64% growth in searches year over year. This comes after his study that showed 1/3rd of Google searchers don't search all that much. (Tegnap | searchengineroundtable)

It started off as something of a personal crusade, a way for a creative director to meet with and talk to inspirational colleagues. Now it's a growing online and in-person hub and meeting place for like-minded individuals looking to get various projects underway. (Tegnap | campaignlive)

Ben Harris and Stu Outhwaite-Noel reunite to reflect on the success of The Placement Poverty Pledge in advertising and plot how to extend its impact to other creative industries. (Tegnap | campaignlive)

Google can now show the "price at checkout" within the Google Shopping listings, both paid and organic. I am not sure if this is new, being that Google has had policies about suspending merchants who change their pricing at checkout and even allows Googlebot to add items to the cart for this reason. (Tegnap | searchengineroundtable)

Google is testing a new shopping ad format. This format expands product listings available within a store, shows the products with larger images and product details and then lets you swipe through a carousel of those items. (Tegnap | searchengineroundtable)

Don't let AI search engines intimidate you. Master the skills needed to excel as an SEO specialist in this era of digital breakthroughs. (Tegnap | searchenginejournal)

They will work across a variety of clients. (Tegnap | campaignlive)

A digital marketing strategy is essential to any thriving business. See the tactics successful brands use and get inspired by campaigns that work. (Tegnap | hubspot)

Luxury brands know how to build aspirational narratives that appeal to customers. Learn what they get right. (Tegnap | hubspot)

A retail media network (RMN) is an advertising platform that runs within a stores website or app benefitting brands and consumers alike. (Tegnap | hubspot)

The industry measurement service has appointed RSMB to build its new analytics system. (Tegnap | campaignlive)

Carbon Footprint tool shows Google Ads campaigns have lower emissions than expected. (Tegnap | campaignlive)

Campaign was created by M&C Saatchi. (Tegnap | campaignlive)

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts. (Tegnap | contentmarketinginstitute)

The ranking is compiled by combining results from the industry's most significant global and regional creative award shows. (Tegnap | campaignlive)

We analyzed more than 1 million Facebook posts sent through Buffer to pinpoint the best time, day, and post format for maximum engagement in 2025. (Tegnap | buffer.com)

VCCP comes first but agency's wins tally drops from last year. (Tegnap | campaignlive)

Campaign's editorial team questions how the advertising industry has coped and adapted to new ways of working since the pandemic. (Tegnap | campaignlive)

Yes, it can be a real struggle to find and hire a civil engineer freelancer. You post jobs and then go through endless applications, interview candidates, and even then, theres no guarantee youll get the right fit. Project delays, miscommunication, and project mismanagement also cause frustration. B... (Hét. | marketingblog)

New court filing seeks to break up Google's Chrome browser and end its monopolistic practices (Hét. | searchenginejournal)

Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more. (Hét. | searchengineland)

YouTube's Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements. (Hét. | searchenginejournal)

Old-school tactics like corporate gifts, swag and snail mail are brand new and effective people who grew up online. (Hét. | Martech)

Ads could come to Google's conversational search experience - AI Mode, but some advertisers remain skeptical about performance. (Hét. | searchengineland)

A recent message from Google's co-founder suggests that vibe coding may soon influence algorithm development, affecting SEO (Hét. | searchenginejournal)

Google is updating GTM to ensure a Google tag loads before sending events, improving tracking accuracy and data collection for advertisers. (Hét. | searchengineland)

Discover how digital business banking can streamline your operations and boost financial growth. Learn more in our essential guide for modern entrepreneurs. (Hét. | marketingblog)

AI is changing the way people search, delivering answers instantly. Learn to make your brand part of the conversation. (Hét. | Martech)

UPDATED: Two sales engagement platforms are gone from LinkedIn. The coverage G2 published on its site met the same fate. (Hét. | Martech)

AI will flatten and democratise information and ideas, but will not yet find the brilliant insight or idea that can step-change a brand image and drive profit and sales. (Hét. | campaignlive)

The FMCG giants ambitious new boss will increase social media investment from 30% to 50% of its total marketing spend. (Hét. | campaignlive)

High rankings dont guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks. (Hét. | searchengineland)

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has plans to test ads within AI Mode. Google responds to publisher concerns around AI mode and links. Google expands some of its documentation arou... (Hét. | searchengineroundtable)

Fragmented data and failing attribution models? Heres how to flip the script with smarter, privacy-first measurement. (Hét. | Martech)

The larger issue is today's audiences are more selective about the content they engage with. (Hét. | Martech)

Are you sabotaging your SEO efforts? Avoid these blunders from blaming algorithms to misusing canonical tags and optimize smarter. (Hét. | searchengineland)

The 2025 shortlist for the Brand Film Awards EMEA, the awards scheme from Campaign and PRWeek that celebrates the best brand storytelling on film, has been announced. (Hét. | campaignlive)

Explore the latest YouTube trends and how they impact the search and marketing community for better engagement. (Hét. | searchenginejournal)

No surprise here - Google will be testing and experimenting with ads in Google AI Mode. Google told Adweek that they will be "explore bringing ads into" Google AI Mode. (Hét. | searchengineroundtable)

Many of the campaigns aimed to highlight prevailing issues. (Hét. | campaignlive)

Google has updated its manual actions documentation around site reputation abuse, to expand on the next steps and actions you can take if you receive this manual action. Google now more clearly says that you should not block that content with your robots.txt file, if you use the noindex rule. (Hét. | searchengineroundtable)

Google's VP of Product at Google Search, Robby Stein, has responded to concerns from publishers around the new AI Mode. Specifically, the concerns around this new AI search interface not being all that encouraging for users to click over to publishers' sites. (Hét. | searchengineroundtable)

The recent wave of minimalist, sometimes logo-free, out-of-home advertising isnt a new trend. (Hét. | campaignlive)

Luxury brands have long thrived on exclusivity and allure, but in an era of shifting consumer priorities, they must rethink how they captivate their audience. (Hét. | campaignlive)

Google is testing a knowledge panel that includes a places card that can be expanded to show a map and local pack results. I cannot replicate this, which makes me think this is a test. I do see the places section below the knowledge panel, but not one that you can click to expand. (Hét. | searchengineroundtable)

Google is now using a much larger font for the knowledge panels shown in Google Search. The font size looks jumbo and it does not seem to be test, it seems to be live - I think. (Hét. | searchengineroundtable)

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled "get tailored recommendations" and it reminds me of the AI powered recommendation ads, but these are different. (Hét. | searchengineroundtable)

Dive into the engagement patterns we uncovered across X, Threads, and Bluesky and why a one-size-fits-all approach wont work in 2025. (Hét. | buffer.com)

Keep your company ahead of the game with the most important marketing trends of 2025, according to HubSpot Blog (Hét. | hubspot)

TikToks influence is only growing heres the latest data to help you stay ahead. (Hét. | hubspot)

Love it or hate it, cold calling is back learn how to make B2B telemarketing work for your team. (Hét. | hubspot)

There was no incumbent on the account. (Hét. | campaignlive)

Healthcare Marketing (Hét. | marketingblog)

Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With examples you can apply. (Hét. | searchenginejournal)

New campaign builds on 'Nothing cracks like Magnum'. (Hét. | campaignlive)

Former creative partner Polina Zabrodskaya alleges 'harassment and discrimination' after raising concerns about campaigns. (Hét. | campaignlive)

What happens to thought leadership when AI gives everyone access to the same information? (Spoiler: Perspective and persuasion matter even more.) (Hét. | contentmarketinginstitute)

The deal could give WPP, which owns a 40% stake in the research company, a new source of cash after the ad giant suffered a £43m profit drop in its latest earnings. (Hét. | campaignlive)

80% of the public believe that platforms should be more transparent with people about how they use personal information to recommend content. (Hét. | marketingtechnews)

Campaign showcases the three agencies on its radar from the past week. (Hét. | campaignlive)

Campaign group is urging shareholders to demand greater transparency on fossil fuel-related risks before approving the merger. (Hét. | campaignlive)

Local marketing is a very powerful thing. If you can sell to local customers in the same area where you live and work, youre going to build a very strong business reputation, as well as plenty of brand recognition. It probably wont have quite the same strength as a massive company like Coca Cola, bu... (Vas. | marketingblog)

If youre not spending at least as much time on the SEO of your e-commerce sites category pages as you are on the individual product pages, youre probably not getting nearly as much organic traffic as you could be. How would you like to double or triple your traffic? With a little work on category (Vas. | marketingblog)