Discover effective strategies for fighting Zoom fatigue and enhancing your productivity. Learn tips to stay engaged, manage screen time, and create a balanced virtual work environment.

President Trump will participate in the town hall via phone.

Global marketing services and technology firm, PMG, has named Chad Stoller as global head of media.

Get your entries in by the final deadline on April 29.

Clairols Nice' n Easy hair dye has been named as the sponsor of The Honesty Box, a new reality series premiering on E4.

The ADWEEK Creative 100 alumnus joins from Anomaly

Charity Age UK has reappointed Neverland as its lead creative agency, charged with overseeing the integrity of its brand and fundraising campaigns.

The ads feature the U.S. Secretary of Homeland Security, Kristi L. Noem.

Climate movement I came by train has unveiled a new campaign to encourage festival goers to take the train to Glastonbury this year.

What media rights deals mean to the future of womens sports as rising prices for WNBA and NWSL broadcasts boost team values and brand interest.

As the news of a 10% minimum tariff on all foreign trade partners has swept over the nation and sent markets reeling, business leaders have been left with looming uncertainty about the impact these changes will have. While much is still unclear - and changing day by day - there is little doubt that industries spanning retail, CPG, tech and automotive are all bracing for impact. Brands and consumers alike will have to navigate the evolving impact of tariffs, leading businesses across all industries to look to reorient their advertising strategies and budgets. If the past two decades have taught us anything, it’s that in times of economic uncertainty, brands that resist the urge to pull back marketing fare better in the long term. In fact, from 2019-2020 while the impact of COVID was being widely felt by brands, among the 64% of ARM clients that increased audio ad spend, more than half saw performance increases year over year. It’s further evidence that during downturns, audio investment delivers unique advantages for brands looking to de-risk their marketing mix.  Audio can be used as a canvas to address customer concerns, demonstrate a company’s social awareness and values, and continue to build reach against their target customer base. While each brand will have different reactions to changes in consumer spending and marketplace impact on the cost of goods, using the full funnel mix of audio, endorsements and addressability can be the powerhouse a brand needs to ride the rough waters until consumer spending stabilizes. A Sound Investment in Turbulent Times According to a recent report from Audacy Inc., audio drives impact at every stage of the customer journey, from awareness to impact, through its propensity to connect brands and audiences. In fact, channel attribution is improving, with 21% of advertisers leveraging audio for upper funnel brand-building and 64% of advertisers now using audio to drive lower funnel performance. This offers advertisers a flexible and measurable option through both sunny and rainy economic weather. Audio, and podcasts in particular, allow advertisers to keep in tune with the cultural conversation. According to Edison Research, not only are more people listening than ever, podcast audiences are highly engaged, multigenerational and growing in diversity. Bolstered by the fact that video, digital and social cross-over - and even live events - are on the rise, podcasts are helping brands reach mass and niche audiences alike, while taking advantage of the engagement and intimacy forged between hosts and listeners. Adjusting the Volume on Key Messages Producing and distributing audio ads offers a flexible way to keep brand messages and promotions in harmony with changing market dynamics. As consumers begin to cut back on spending, businesses will look to resonate with budget-conscious customers. Audio enables tailored messages that emphasize value, savings and practical benefits that resonate with listeners who are mindful of their spending and looking for value-driven options. This can be a welcome alternative to big budget traditional campaigns and media platforms that need to be planned months in advance. With a broad spectrum of advanced targeting capabilities, creator partnerships and ad formats, and the ability to adapt campaign messages in real time, audio advertising offers marketers minimal waste and maximum performance.  Dialing Up Authenticity Audio allows brands to keep with the beat of consumer sentiment as the economic and political landscape evolves. For example, to counter potential price increases, brands can humanize their messaging through contextual placements, host reads and product anecdotes. Messaging that focuses on affordability and addresses essential needs helps brands build much-needed loyalty and trust with consumers. Importantly, choosing the right channels for these time sensitive messages is key. As marketers search for more effective ways to resonate with consumers during unforeseen dynamics, there will be an opportunity for brands to build authentic connections with unrivaled credibility. Radio also remains an effective channel due to three distinct advantages: affordability, reach and high return on investment. In times of uncertainty, audio provides targeted reach at scale that surpasses other traditional and digital media in engagement, all with an intimate value-exchange between brand, creator and consumer. Today’s audio environment provides brands with diverse formats, engaged audiences and sound performance, helping them navigate whatever lies ahead.  With the outlook for 2025 still taking shape, one thing is clear: Audio marketing remains a good investment.

Charity Women's Health Hope is spotlighting the marathon NHS wait times faced by UK women seeking gynaecological care

Food manufacturer Pilgrims Europe is seeking a new creative partner to join its roster of marketing agencies in the UK.

Shes been the general manager of Gray-owned WFSB in Hartford, Connecticut for the past 7 years

The survey showed salaries were slightly ahead of inflation

Kettle has named its first chief creative and product officers as it scales with 41% revenue growth and an all-women C-suite.

M+C Saatchi Group UK has named Amaya Alvarez as the new managing director of M+C Saatchi Talk.

Jane McGarry co-hosted the morning lifestyle show Good Morning Texas for 12 years.

Aviva is spotlighting its car insurance offering with a cinematically mysterious new TV ad campaign that ends with an unexpected twist.

Cash management platform Insignis has unveiled its first multi-channel campaign showcasing the dangers of hoarding cash.

Video sharing platform YouTube celebrates its 20th Birthday this year.

Discover the essential steps and expert tips in our Ultimate Guide to Starting an Ecommerce Business. Perfect for aspiring entrepreneurs, this comprehensive resource will equip you with the knowledge and strategies needed to launch and grow your online store successfully.

Meta's Reality Labs division - responsible for the tech giant's VR and AR products - is shrinking, with an unspecified number of employees being laid off on Thursday.

Half of those surveyed said protecting their bank account details and login credentials is their highest priority.

The tech behemoth recorded expectation-busting ad revenues and reinforced its commitment to AI development.

Plus, the duty of brands amid a loneliness epidemic.

How Their Jewelry built a purpose-driven brand using ethical gold mining, eco-friendly materials, and timeless, genderless design.

With so many core human values under siege, we have too much silence. We have too much quiet complicity -- and too many compromising their principles.

Pews study is based on surveys of more than 50,000 adults across 35 countries and covers perceptions of free speech and internet freedom in addition to press freedom.

In light of Googles drastic cookie reversal, ID-centric adtech firms and open web publishers rejoicewhile Googles Privacy Sandbox investors and privacy advocates nurse their wounds.

Discover how to achieve your entrepreneurial dreams with a Planet Fitness franchise. This article explores the benefits, challenges, and steps to successfully launch your own fitness business, guiding you on the path to success in the thriving health and wellness industry.

Tuchman was a network correspondent and a staff correspondent on Anderson Cooper 360.

To celebrate the release of the final season of Lucasfilms Andor on Disney+, the firm has launched a takeover of Outernet London.

New research has highlighted that 27% of total media spend on digital ads in live entertainment is wasted due to low audience engagement.

The exec

The shortfall was not unexpected as the company had previously indicated it was entering 2025 with a negative revenue tailwind of 4% to 5% due to three big losses in 2024.

Coca-Cola has unveiled a stripped-back OOH campaign celebrating the shape of its distinctive glass bottle as it approaches its 110th anniversary.

Dave Schwartz has worked for Sinclair since 2004.

Sport nutrition brand Science in Sport has been named as the Official Nutrition Partner of five British sporting regulators.

Soft drinks firm, Dash Water hits out at the beverage industrys lack of transparency in a new out-of-home campaign.

Screwfix has appointed M+C Saatchi Group UK as its new lead creative agency at the conclusion of a four-way competitive pitch process.

The show starts airing this weekend

Haircare firm Bed Head has appointed independent media and creative agency Cream to manage its international multi-media marketing drives.

Read posts about Brand on Ecommerce Marketing Blog - Ecommerce News, Online Store Tips & More. Interact with a community of savvy online store owners.

How Their Jewelry built a purpose-driven brand using ethical gold mining, eco-friendly materials, and timeless, genderless design.

Fundraising platform JustGiving has unveiled a new campaign to appeal to younger audiences.

Investment in TV advertising totalled £5.27 billion in 2024, up 3.8% year on year, according to new research from Thinkbox

A brand launch is the process of bringing a new business or brand identity to market. To be successful, you have to be everywhere with compelling content.

Shes heading to NBC-owned KXAS in Dallas where shell work as a reporter.

Six-year-old Ostro rebranded from RxDefine in 2022 after receiving an additional $45 million in funding from investors, bringing its total funding at the time to $55 million. Details of Havas' investment were not disclosed.

With a strategic mix of digital media types, you can build an online presence for your brand that results in awareness and sales.

Great pricing pages are transparent, streamlined, and easy to navigate. Theyre particularly useful for SaaS and subscription-based businesses.

The best print-on-demand company for your business needs will depend on what products you need, your budget, and where your customers live.

Discover the power of kindness in "Embrace the Spirit of Generosity: How to Pay It Forward and Transform Your Community." Learn practical ways to pay it forward and make a lasting impact in your neighborhood, fostering a culture of generosity and connection.

Disney+ is one of the few streaming brands that has raised its national TV messaging exposure, year-over-year.

The hotel chain

Snapchat has unveiled the latest instalment in its ongoing 'Little Joys' campaign platform, collaborating with big-name brands including McDonald's

Discover how investing in a waxing franchise can unlock your path to success. Explore the benefits, from strong brand support to a growing market demand, and learn why this lucrative business opportunity is perfect for aspiring entrepreneurs.

White label and private label both involve selling third-party manufacturer products with your businesss logo, but the similarities end there.

KP Snacks has become an Official Team Partner of the England cricket team, with its branding now set to appear on the team's sleeves

Graze - which powers creation of many custom Bluesky feeds - is helping feed developers monetize through advertising, becoming the first company to introduce ads to the protocol on which Bluesky and other decentralized apps run.

The Weeknight premieres May 5 and The Briefing premieres May 6.

Innovid estimates the average campaign reach across its 95 million TV households was just 19.64% - leaving a lot of room for campaigns to do more.

The embattled ad agency allegedly owes thousands to the media company for yet unpaid advertising services

The last performance the Beatles ever did on TV came in 1968, and only one man was capable of getting them to do it: David Frost.

West Brom Building Society has unveiled a new campaign to help first-time buyers purchase their own home.

Pelotons chief marketing officer (CMO), Lauren Weinberg, has left the business after 16 months in the role.

Taylor Knight and Rich Tettemer will be leaving WWLP in Springfield

In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...

These social media stats for the government sector will help you understand how your results stack up against industry averages.