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The "Enquirer" publisher used Walmart as the morality police, determining that having the words "porn star" on a cover would be massively offensive to shoppers.

These are the 3 biggest challenges the CMA raised around Google

Buyers must get regulatory approval and rebuild its algorithm.

Asda joins Diageo to trial a set of new digital screens which will display alcohol products, as part of its move to innovate across in-store marketing.

Ricky Gervais has delivered another side-splitting activation for vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough.

The phase deals only with "impressions." Some see it as a step backward for advertising on the medium.

Speaking about creativity on BBC Radio 4's The Media Show, BBH founder Sir John Hegarty, said creativity can be taught and emphasised its crucial role in business.

Telemundo brings SNL to upfront, and NBCU rolls out new way to reach Hispanics.

To mark the Grand National William Hill transformed Liverpool's St Johns Shopping Centre into a towering screen for the company's adverts.

Insurance firm Direct Line is encouraging British drivers to think twice before getting behind the wheel the morning after drinking at a wedding.

YouTube overdelivered on advertising in the first quarter -- growing a massive 21% to $8.1 billion in advertising revenue vs. the year-ago period.

Developed in partnership with R/GA, the BBC is debuting a new site and app and enhancing its D.C. office.

The early-aughts earworm is coming for Gen Z.

Real estate marketplace Zillow and Ryan Reynolds agency, Maximum Effort, provide some reassurance that moving can be a good thing.

Neither of the show's two principal characters is sure who the other one is, and both struggle to distinguish truth from falsehood in the stories they tell each other.

Consumers who dont see themselves in one brand will look to another.

Iconic fashion house Lacoste has unveiled its latest big-budget brand campaign, recruiting big names from the worlds of tennis and the arts.

Tapping into youth culture with fun collabs and celeb endorsements, we explore why The Give an X campaign has been such a hit.

Scott said hes been a Philips Norelco brand loyalist for years, after learning about the OneBlade from makeup artists on his various jobs.

Current affairs website UnHerd is in the midst of a boycott from many online advertisers after publishing articles deemed to be 'anti-trans'.

Reckitt has appointed McCann London's in-house social and influencer specialist unit as the new UK social and influencer agency of record.

Labour has appointed a dedicated employee to work with influencers to share positive messages about the party.

Fashion retailers are slashing their marketing budgets as persistently tough economic headwinds place increasing uncertainty on campaigns.

Roku posted strong double-digit-percentage first-quarter revenue, with improvements in its gross profit and streaming households year-over-year.

Network revenue, which encompasses Google

Sainsburys has seen a strong performance in its full year profits for 2023/24, thanks to Nectar Prices and a "relentless investment in price".

Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 2024. Google added several GAI features to search in the quarter. Microsoft said its quarterly revenue reached $61.9 billion from $52.9 billion, a much better result than analysts expected. Both companies have integrated GAI into products ranging from web search to the suite of enterprise software.

A moving PSA compels us to take stock of Mr. Bear's decades of professional forest-fire-fighting work.

An administrative law judge found that the FTC's 'click to cancel' proposal could cost businesses more than $100 million.

Learn more about the company

With a huge market share of the eCommerce segment, key Amazon statistics can help you better understand this platform for your business.

The holding company said it posted growth in the UK and Europe but those gains were off-set by declines in North American and Asia.

From Meta

Digital video is expected to grow 16% vs. a year ago to $62.9 billion, according to an IAB report that shows digital video ad spend -- social media, CTV, websites and online video -- will have a 52% share with linear TV at 48%. Since 2020, IAB says, there has been a share shift of some 20 percentage points to digital video from linear TV.. In 2020, it says digital video had a 29% share with linear TV at 71% share.

Consumers were 5% more likely to engage with QSR ads on linear TV vs. streaming platforms, according to EDO Ad EnGage.

The seasoned marketer highlights the importance of resonating with consumers on an emotional level and practical business outcomes in marketing.

Meta has announced updates to its line of Ray-Ban smart glasses, which take videos, photos, livestream and more. Now, the tech giant is rolling out multimodal AI, a feature Meta has been officially testing since December.

Jenny Nguyen made Reddit co-founder Alexis Ohanian a believer and franchise investor in her women

Although Peacock added another three million paid subscribers in Q1 to 34 million, losses continued, according to the company's Q1 financial release.

Warner Bros. Discovery is looking to unify buying with a new first-party data solution.

A key sign of what is to come is the prospect - or the lack - of new TV series, movies, and other content.

Ogilvy has appointed it first global chief transformation officer, Antonis Kocheilas, who is tasked with identifying, developing and implementing

Shelter has partnered with renowned photographer Rankin to showcase its sustainable fashion offering available across its charity chops nationwide.

The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, adds a dose of humor thats largely absent from the categorys marketing.

The agency group says the "first-to-market" data is part of an exclusive deal with consumer data giant NCSolutions available to CPG clients using GroupM agencies to buy media programmatically.

IAB report finds digital video ad sales are growing nearly 80% faster than media overall.

As competitors ramp up their AVOD options for their streaming/digital platforms, growing CTV inventory is expected to "outpace demand near term," says Bernstein Research.

The new partnership combines the ad inventory for the publisher and the consumer electronics retailer. ADWEEK; Best Buy, CNET By Kathryn Lundstrom

Google is once again delaying the depreciation of third-party cookies the search engine firm said on Tuesday, ahead of its quarterly results.

TUI has unveiled a new take on the classic in-flight safety film by re-imagining it through a series of vignettes celebrating the world of cinema.

The digital fashion brand hopes to win back shoppers with a "Friends For Life" campaign.

All eyes will be on a sprawling, 90-minute panel discussion event next Monday about no less a subject than the future of news.

The promise and pitfalls of zero-party data.

Cruzcampo has shared a new ad which is set on the cobbled streets of Seville and features the Gypsy Kings iconic rendition of My Way.

WPP has stumbled into 2024 with a -1.6% drop in organic revenue, lagging considerably far behind rivals Publicis (up 5.3%), Omnicom (4%).

The French publisher aims to reach 1 million total subscribers by 2025 aided by Olympics.

A new study looking into the impact of OOH on attention, reveals that participants' attention increased with each exposure to a specific ad.

IAB Europe has published the final version of a set of Retail Measurement Standards for Europe, which act as metrics for retail media investment.

The UK advertising market reported a £36.6 billion adspend in 2023, a 6.1% increase in investment on 2022, the 13th annual expansion in 14 years.

Comedian and style icon Katherine Ryan will be hosting eBays first ever real time shopping experience as it moves into the live shopping market.

Niall Horgan and his best friends launched Gym+Coffee, a lifestyle brand worth eight figures, thanks to its in-person community events.

Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.

Content planning is more than scheduling. Run your accounts like a well-oiled machine with a strategic social media content plan.

Curating social content doesn't have to take forever. We break down 5 top content curation tools that make your job much easier.

Later asked over 350 influencers how they make money in 2024. Read this blog for all their earning details.

Any Shops in the US that don't have Checkout with Facebook or Instagram enabled after April 24th, 2024 is no longer accessible.

When is the best time to post on social media? With a few exceptions, early morning weekdays are your best bet.