News at your fingertips
YouTube introduces virtual tipping system "Gifts, Powered by Jewels" for vertical livestreams, challenging TikTok. (01:50 | searchenginejournal)
Marketing
Google outlines 2025 ads API roadmap
Google's roadmap outlines five planned updates, helping developers and advertisers strategically prepare for major and minor releases. (00:07 | searchengineland)
Getting Started In International SEO: A Quick Reference Guide
Expand your reach with international SEO. This guide explores the unique challenges and strategies for succeeding in global markets. (Tegnap | searchenginejournal)
LinkedIn Report: Most In-Demand Marketing Jobs & Skills
LinkedIn reports a rebound in marketing jobs, highlighting in-demand roles and a growing emphasis on collaborative skills. (Tegnap | searchenginejournal)
Wix Rolling Out AI-Powered Site Planning & Visualization Tool
Wix is rolling out an AI-powered site visualization tool that simplifies site planning and accelerates the transition to site launch. (Tegnap | searchenginejournal)
Google reshapes in-store shopping with AI-powered comparisons
Googles shopping updates, including real-time price comparisons and local inventory searches, are poised to intensify retail competition. (Tegnap | searchengineland)
Google AI Overviews massively surge in travel queries
This shift has happened around queries like seasonal travel, local events and neighborhood-specific activities. (Tegnap | searchengineland)
Movers and Shakers: Digitas, Ebiquity, Merkle, Neverland and more
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. (Tegnap | campaignlive)
Impress the Internet: A Guide to Web Design in the Digital Age
In todays global village or a world that is more connected than before, it is important to have a good online presence. Whether it is a small business or a conglomerate, many people get their first impression of a business from the website. What is Web Design? Web designing includes a vast field of ... (Tegnap | marketingblog)
How marketing data can make your performance review go from stress to success
Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. (Tegnap | Martech)
How to leverage Google Analytics 4 and Google Ads for better audience targeting
Connect your Google Analytics 4 to Google Ads accounts to create dynamic audiences, set conditions and drive PPC success. (Tegnap | searchengineland)
Social media
LinkedIn Adds More AI Assistance Tools to Sales Navigator
New AI insights to assist in your LinkedIn outreach efforts. (01:54 | socialmediatoday)
Messenger Updates Display of Multi-Image Uploads In-Stream
A new format for multi-image uploads, and how you interact with them. (01:08 | socialmediatoday)
LinkedIn Shares Notes on Posting Dos and Donts
Some pointers on what LinkedIn's feed algorithm is looking to amplify (and punish). (00:47 | socialmediatoday)
18 AI-powered content creation tools to simplify your workflow
AI-content creation tools can help writers and marketers save time and use their skills for more strategic aspects of content creation. (Tegnap | hootsuite)
YouTube Launches the First Stage of its Hype Creator Amplification Option
Hype will enable users to highlight emerging creators in the app. (Tegnap | socialmediatoday)
AI
Judge tosses publishers' copyright suit against OpenAI
Raw Story and AltNet allowed to amend complaint (06:04 | register)
Elon Musks xAI Now Valued at $50 Billion Following Fresh Capital Injection
Joining Google, Microsoft, Meta, OpenAI, and Anthropic amid a booming AI industry, xAI is part of a cohort developing consumer-facing AI. (04:09 | decrypt)
Lucihub Launches Creative Copilot AI Platform and Voice-Over Studio to Revolutionize Video Production
Lucihub has launched Creative Copilot, a new AI-powered video production platform with voice-over and collaboration tools to streamline global workflows. (03:37 | smallbiztrends)
Google is giving Gemini AI a memory for your favorite things
And Google Keep will use AI to turn your scribbles into museum-worthy fine art (03:30 | techradar)
US, China agree machines must not be allowed to control nuclear weapons
PLUS: LG struts catwalk in stretchy screen; Samsungs strike nears end; Vietnam warns Chinese e-commerce players; and more (03:23 | register)
Job seekers call BS on the workplace AI revolution
Survey respondents doubt it boosts performance or even lightens the load (Tegnap | register)
We'll answer any questions DoJ has, HPE CEO tells us as Feds probe $14B Juniper buy
Takeover still expected to close late 2024 or early next year (Tegnap | register)
OpenAI reportedly asks Broadcom for help with custom inferencing silicon
Fabbed by TSMC, needed for it's a secret (Tegnap | register)
DeepSeeks first reasoning model R1-Lite-Preview turns heads, beating OpenAI o1 performance
The companys published results highlight its ability to handle a wide range of tasks, from complex mathematics to logic-based scenarios. (Tegnap | venturebeat)
AI PCs flood the market. Their makers hope someone wants them
Despite 49% surge in shipments, buyers seem unconvinced (Tegnap | register)
Marketing
5 B2B Customer Retention Strategies To Drive Repeat Business [Webinar]
Watch on-demand for expert, actionable insights from Moxo, as we address the challenge of building long-term relationships and keeping your clients coming back. (Tegnap | searchenginejournal)
Managed IT Support vs. In-House: Which Is Right for Your Company?
When it comes to handling the technical side of your business, choosing between managed IT support and in-house IT can feel like a big decision. Each option has its pros and cons, and the right choice depends on your companys needs, resources, and growth goals. In this guide, well walk through the m... (Tegnap | marketingblog)
Discover 10 Exciting Print on Demand Business Ideas for Success
Have you ever thought, 'What if I could turn my creativity into a business without breaking the bank?' That's the magic of print on demand! In this blog, we're diving into 10 exciting print on demand business ideas that can inspire your next venture. Whether you're a design whiz or just someone with... (Tegnap | marketingblog)
4 tips for better PPC client meetings
Lead better PPC client meetings by connecting actions to KPIs, clarifying your message and aligning strategies with broader marketing goals. (Tegnap | searchengineland)
Google Business Profiles AI-transcribed menu upload just got better
GBP now accepts multi-page PDF menus. Find out how this AI-powered update simplifies uploads, boosts accuracy and enhances restaurant SEO. (Tegnap | searchengineland)
Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight
Google has updated its site reputation abuse policy to expand what is included in abuse. It now includes third-party content that has first-party involvement or content oversight. Google also dropped a mention of the starkly different content algorithm but made no mention that site reputation abuse ... (Tegnap | searchengineroundtable)
Google Lens Updated For In-Store Shopping
Google announced new shopping features through Google Lens to help with in-store shopping and local shopping. Google said, "Google Lens can quickly show you product insights tailored to the store you're in. Just snap a photo to find product information, similar products in-stock, whether a store's p... (Tegnap | searchengineroundtable)
UK Supreme Courts SkyKick Ruling Redefines Trademark Strategy
The UK Supreme Courts SkyKick Trademark decision is a game changer for brand protection. By ruling that some of Skys trademarks were obtained in bad faith because of their scope, the Court has blown apart the broad approach many companies have taken to trademark registrations. Key Takeaways: Precisi... (Tegnap | marketingblog)
Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals
Google has updated its guide to Google Search ranking systems to mention at the top of the page that it uses both page-level and site-wide signals for search rankings. There was a debate on this after the Google creator summit about Google possibly saying they only have page level signals, so this m... (Tegnap | searchengineroundtable)
Bing Video Search Tests Categorizing Videos
Microsoft is testing categorizing the videos within its Bing video search results. Bing's video search interface can show at the top a featured video for the query, then trending videos related to the query, then short videos, then a related category of videos, followed by the normal video thumbnail... (Tegnap | searchengineroundtable)
MEFA Diversity & Inclusion Awards 2024: winners revealed
The second Media For All awards built on last years success with an even more stellar array of winners and nominees, recognised for their dial-shifting diversity and inclusion work. (Tegnap | campaignlive)
Cross-Channel Remarketing Campaigns: A Complete Guide
Master cross-channel remarketing with this complete guide on how to reach, engage, and convert users across different platforms. (Tegnap | searchenginejournal)
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. (Tegnap | searchengineland)
What Is a Risk Assessment? My Complete Guide [+ Free Template]
Running a risk assessment can help you avoid sticky situations before disaster strikes. Here (Tegnap | hubspot)
Need to Write a Job Offer Letter? Ive Got You Covered [+ Free Template & Examples]
A great offer letter brings you one step closer to securing a stellar employee. Here (Tegnap | hubspot)
Getting Your Scope of Work Right the Complete Guide [+ Templates & Examples]
A clear scope of work can help you keep your projects on track, secure high-quality work, and avoid creep. Here (Tegnap | hubspot)
How to Humanize AI Content So It Will Rank, Engage, and Get Shared in 2025
AI-generated content can help marketers save time and money, but only if they take the time to edit. Here (Tegnap | hubspot)
DfT Think! drink drive campaign warns 'Drink a little, risk a lot'
VML and 23red worked on the initiative. (Tegnap | campaignlive)
Its mindset that changes inclusivity
While increasing diversity is vital, creating a truly inclusive environment means fostering a culture where every individual feels valued, respected and empowered to thrive. (Tegnap | campaignlive)
Beats by Dre and Uncommon show Erling Haalands extraordinary training habits
The campaign includes a 65-second film. (Tegnap | campaignlive)
4 Alternative Ways to Approach Black Friday on Social Media in 2024
Consumer sentiments and shopping habits are changing. In this article, we highlight alternative approaches to Black Friday for businesses. (Tegnap | buffer.com)
Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]
Manufacturing marketers face challenges in everything from content strategies to creation and measurement. In this new research, discover their hurdles, preferred content types, use of AI, paid channel effectiveness, and more. (Tegnap | contentmarketinginstitute)
Dmg Media, The Guardian, Telegraph and Sky partner GenAI platform
Dmg Media has also taken an equity stake in ProRata.ai. (Tegnap | campaignlive)
Campaign 40 Over 40 awards 2025 opens for entries
The deadline for applying is 3 April. (Tegnap | campaignlive)
RM Williams picks media agency to target 'UKs affluent regions'
First work for the luxury clothing brand debuted this week. (Tegnap | campaignlive)
GraphRAG Update Improves AI Search Results
An update to GraphRAG improves AI search results with specific and comprehensive answers and more references to source materials (Tegnap | searchenginejournal)
Nike honours Rafael Nadals career with cinematic film
The campaign was created by Wieden & Kennedy London. (Tegnap | campaignlive)
SheSays launches manifesto to tackle adland gender pay inequality
Manifesto marks Equal Pay Day, the point in the year when, due to the gender pay gap, women in the UK stop being paid in comparison to men. (Tegnap | campaignlive)
Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!
Were looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics. (Tegnap | Martech)
Gain Greater Search Visibility With AI Overviews [Webinar]
Join us as we explore an in-depth analysis of 120,000 Google queries, uncovering critical insights into Googles AI Overviews, and how to utilize them effectively. (Kedd | searchenginejournal)
THC Capsules for Pain Relief: A Convenient Option for Managing Discomfort
For many patients seeking alternative pain management solutions, THC capsules for pain are emerging as a popular choice. Chronic pain can interfere with daily life, and traditional pain medications often come with a host of side effects. THC capsules offer a different approach, providing a controlle... (Kedd | marketingblog)
How Brands Can Act Responsibly During a Crisis
Peek in on the story of how one local brand owner used her influence to help her community after Hurricane Helene. Plus, takeaways for how brands can behave responsibly after a crisis. (Kedd | hubspot)
Best Bubblers: A Guide to Top Choices in Glass and Silicone from Smoke Cartel
In the world of smoking accessories, finding the perfect bubbler will elevate the smoking experience by providing smoother hits and portable convenience. Smoke Cartel, an established name in the industry, offers some of the best bubblers available online, catering to both dry herb and concentrate en... (Kedd | marketingblog)
Google: Page-Level & Site-Wide Signals Both Matter For Rankings
Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. (Kedd | searchenginejournal)
Water Pipes Online: Find Your Perfect Match for Smoke Sessions
Shopping for water pipes online is the go-to way for many smokers looking to upgrade their smoking experience. Whether you're after sleek glass bongs, durable silicone options, or dab rigs for a unique twist, the online world offers a vast collection of smoking products to meet every need. Why Buy W... (Kedd | marketingblog)
Best Dab Rigs Online: Exploring Quality Options with Grasscity
When searching for the best dab rigs online, Grasscity offers a vast selection of high-quality options to elevate any dabbing experience. As a reputable online destination for all things smoking and dabbing, Grasscity has earned the trust of enthusiasts seeking reliable and well-crafted products. Fr... (Kedd | marketingblog)
DOJ seeks sale of Chrome in Google antitrust case
The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. (Kedd | Martech)
DOJ plans to push for Chrome sale after Google antitrust victory
The DOJ is preparing to force a sale of Google's Chrome, among other sweeping remedies, after winning its antitrust case. (Kedd | searchengineland)
Google Strengthens Policy Against Site Reputation Abuse
Google updates site reputation abuse policy, prohibiting third-party content from exploiting host domains regardless of first-party oversight. (Kedd | searchenginejournal)
Google site reputation abuse policy now includes first-party involvement or oversight of content
This policy is still enforced with manual actions but Google confirmed there are algorithms that detect similar issues. (Kedd | searchengineland)
Seasons greetings from Google
Learn more about using Google products like Pixel, Gemini, Lens and more over the holidays. (Kedd | google ads)
New rules for bulk email senders from Google, Yahoo: What you need to know
We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024. (Kedd | Martech)
5 ways B2B differs from B2C and 3 ways they align
Unpack the nuances of B2B and B2C marketing their unique challenges, overlaps and why the business-to-human mindset matters. (Kedd | Martech)
Daily Search Forum Recap: November 19, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console finally removed the page experience report. Google is testing removing some EU news publishers from some EU regions in Google Search... (Kedd | searchengineroundtable)
How to create article outlines with AI based on Googles Top 10
Use this guide and script to automate SEO content research to generate article outlines using AI, APIs and top-ranking page analysis. (Kedd | searchengineland)
5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration
Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. (Kedd | Martech)
BotNet: How The Rapid Growth Of Bots Could Change The Open Web
Learn about the evolving role of bots on the open web and the potential of AI helpers in enhancing the human experience online. (Kedd | searchenginejournal)
Google Rolls Out AI-Powered In-Store Shopping Tools
Google announces AI-powered in-store shopping features and expanded payment options ahead of the holiday retail season. (Kedd | searchenginejournal)
SEO for page titles and meta descriptions: How to win more clicks
Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help improve your SEO for titles and meta descriptions. (Kedd | searchengineland)
Google Lens for in-store and local shopping
Now just point and shoot a photo and get prices, reviews, product details and more while looking at products in a retail store. (Kedd | searchengineland)
New ways to holiday shop with Google Lens, Maps and more
Learn more about new Google Lens, Shopping and Pay updates, available for shoppers this holiday season. (Kedd | google ads)
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs. (Kedd | searchengineland)
Google Search Console Finally Drops The Page Experience Report
Over a year and a half ago, Google told us they would be dropping the page experience report from Google Search Console in the "coming months." Well, it took many "coming months" for it to happen and now the page experience report is no longer available within Google Search Console. (Kedd | searchengineroundtable)
Extra turns chewing gum sounds into ASMR album
The album was created in partnership with Joelah Noble. (Kedd | campaignlive)
Google Tests Removing EU-Based News Publishers From Search
Google has begun testing removing EU-based news publishers in Google News, Google Search, and Google Discover for 1% of users in Belgium, Croatia, Denmark, Greece, Italy, the Netherlands, Poland and Spain (not France). Google is doing this to provide data on the impact this will make for these publi... (Kedd | searchengineroundtable)
Google Ads In Store & Online Tab & Near You Sponsored Ads
Google Ads has this newish "in store" and "online" tab sponsored ads interface for its search ads, where you can tab between nearby stores and online stores that have what you are searching for. Plus a newish list view of "near you" stores that have the products you want. (Kedd | searchengineroundtable)
YouTube Often Within Google Discover Feed & AI Overviews
There are new reports that Google is showing more and more YouTube videos in Google Discover. There is also a new study that says YouTube is the most cited source in Google's AI Overviews. Is Google promoting its own video site way too often? (Kedd | searchengineroundtable)
Google People Also Ask Dropping More Results Button?
Google may be testing removing the "more results" button from the people also ask results within Google Search. In some searches, on some browsers, I see the "more results" button after expanding a people also ask result, but in others, I do not see the "more results" button. (Kedd | searchengineroundtable)
Demand Intelligence: Empower Your Strategies With Actionable Data
Harness demand intelligence to target the right prospects demand campaigns have immense potential to amplify an organizations bottom line (Kedd | searchenginejournal)
The Pros and Cons of Instagram Marketing, According to an Expert [+ Research]
I spoke with an expert about the pros and cons of Instagram marketing. Here (Kedd | hubspot)
Diversity and Inclusion in Tech: How to Build an Inclusive Tech Culture
Create opportunities by asking the tough questions in tech and more in this guide to diversity and inclusion in tech from tech creator Thaisa Fernandes. (Kedd | hubspot)
Conducting B2B Market Research the Right Way Heres Everything Ive Learned
B2B market research done right can provide great insight and context that will help your business to thrive. (Kedd | hubspot)
6 Tips for Managing Multiple Projects and Keeping Your Team on Task
Managing multiple projects at once can feel overwhelming, especially when it comes to keeping team members aligned and motivated. Each project may come with its own unique goals, deadlines, and deliverables, which can make it challenging to maintain consistent momentum across tasks. By following a f... (Kedd | marketingblog)
AKQA global marketing chief Sam Kelly departs
Kelly's exit follows that of founder Ajaz Ahmed in October. (Kedd | campaignlive)
Beyond the screen: why real-world accessibility for disabled people still falls short
If youve watched any telly recently, youd think disabled people have finally got the representation they deserve. (Kedd | campaignlive)
Ikea celebrates Frakta bag with pop-up on Oxford Street
The experience was created by Mother and produced by Studio Xag. (Kedd | campaignlive)
Instagram Image and Video Size and Dimensions in 2024 for Posts, Stories, and Reels
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results. (Kedd | buffer.com)
All of Blueskys Features (So Far) and How to Use Them
All the features on Bluesky, plus how to use them. (Kedd | buffer.com)
Industry pitch initiatives simply tinker around the edges, its time for a radical reset
Answers and solutions are no longer the answer or the solution for the pitch process. The focus must shift to accurately defining the brief, rather than imprecisely answering it. (Kedd | campaignlive)
Are We Walking Backward Into the Future of Content and Marketing?
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas. (Kedd | contentmarketinginstitute)
Martin Jones to retire from AAR after 27 years
Jones has been involved in more than 1000 pitches. (Kedd | campaignlive)
Ebiquity names chief executive following Nick Waters' exit
Waters will remain with the business until January 2025 to ensure a smooth transition. (Kedd | campaignlive)
Xs ad revenue continues to fall after Musk takeover: Warc
According to new research, the social media platforms ad revenue is expected to continue to drop due to minimal content moderation. (Kedd | campaignlive)
Why agencies face tougher challenges to retain their All In Champion crowns
Ahead of its third All In Census, the AA has introduced a more robust set of specifications for organisations taking part in its inclusivity programme. With the industry lagging 'way behind' other sectors, agency leaders explain why the more vigorous requirements are now needed. (Kedd | campaignlive)
Dentsu and local media community run drive to save Salford Lads and Girls' Club
The collaboration aims to raise £250,000 by end of November to prevent the landmark venue from closing. (Kedd | campaignlive)
Papa Johns focuses on 'real moments' of Christmas in Bicycle Studio campaign
The campaign includes three films alongside radio and retail elements. (Kedd | campaignlive)
Omnicom, WPP and Publicis shops vie for top spots in global media league
Meanwhile, four new agencies enter the top 20. (Kedd | campaignlive)
7 Things To Look For In An SEO-Friendly WordPress Host
Trouble ranking your WordPress site? Struggle with load times? Downtime? Here's what to look for when choosing a WordPress hosting provider. (Kedd | searchenginejournal)
Digitas UK CEO Jennifer Berry departs after two years
Chief executive joined Digitas UK in January 2023. (Kedd | campaignlive)
Your Business Still Needs To Be Upfront About Data Protection
As data protection laws continue to evolve across the world, so too does the publics awareness of privacy rights. When the GDPR was implemented back in 2018, it ushered in a new era of understanding; one that still shapes consumer expectations to this day. Strong policies and practices for data prot... (Hét. | marketingblog)
Tips to Boost Your Brand Awareness Online
Struggling to make your brand stand out? Youre not alone. Today, everyones competing for attention, and building strong brand awareness is more essential than ever. Theres good news, however; With the right growth marketing agency by your side, growing your brand online doesnt have to be an overwhel... (Hét. | marketingblog)
Crafting The Perfect Video Content Strategy
Over the past decade or so, video content has quickly become essential for reaching and connecting with audiences in a meaningful way. For small and medium-sized businesses, as well as marketers new to video, creating a solid video content strategy can make a world of difference. Whether youre worki... (Hét. | marketingblog)
Perplexity launches AI-powered Shopping Search
Perplexity AI's shopping feature offers brands a way to engage high-intent shoppers with product recommendations and one-click purchases. (Hét. | searchengineland)
Use conversion rate as your key email marketing metric
Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance. (Hét. | Martech)
Zeta to address financial accusations after stock price drops 34%
Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to collect data. (Hét. | Martech)
Google AI Overviews ads seen on mobile search
Google AI Overviews ads officially launched last month in the U.S., but we've seen few examples of them in the wild. (Hét. | searchengineland)
Google Retires Search Consoles Page Experience Report
Google simplifies Search Console by removing Page Experience report while retaining Core Web Vitals and HTTPS monitoring tools. (Hét. | searchenginejournal)
Daily Search Forum Recap: November 18, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are finally seeing much larger movement from the Google November 2024 core update. Google Analytics seems to be missing some data from November 13... (Hét. | searchengineroundtable)
The future of SEO content is video heres why
Publishing video content with search-optimized transcripts can lead to better conversions and higher engagement. (Hét. | searchengineland)
Google Search Console removing the Page Experience report
Google said, "We decided to remove this page to reduce unnecessary clutter within Search Console and simplify navigating to this information." (Hét. | searchengineland)
5 ways to use project management data to enhance operational best practices
Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth. (Hét. | Martech)
The Evolution of American Online Sports Gaming: A Marketers Perspective
In todays fast-paced, tech-driven world, sports fans are no longer content to simply watch gamesthey want to be part of the action. Enter American online sports gaming, a thriving industry that not only engages fans but also creates unique marketing opportunities for brands, platforms, and influence... (Hét. | marketingblog)
TikTok launches AI video generation tool for marketers
Symphony Creative Studio makes it easier for brands to create TikTok content. It turns product descriptions or URLs into video clips. (Hét. | searchengineland)
Why marketing mix modeling is crucial in 2025 and beyond
Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven decisions. (Hét. | searchengineland)
Google Analytics data delayed or missing for some
The data issues with GA4 began around November 13, 2024. (Hét. | searchengineland)
How to Create a Content Brief: A Step-by-Step Guide (+ Templates)
Learn how to create effective content briefs that drive organic traffic. Discover proven templates, examples, and step-by-step strategies. (Hét. | Backlinko)
Monopoly Go! encourages friendship in first global campaign
The star-studded campaign features Will Ferrell as Mr. Monopoly.. From Campaign US (Hét. | campaignlive)
How AI agents are revolutionizing digital marketing
Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks. (Hét. | searchengineland)
Have Yourself a Glitchy Little Christmas: Coke Goes AI
It takes some kind of special "magic" to create Christmas commercials that make observant consumers and industry folks alike turn livid-to-apoplectic.
(04:07 | mediapost)
What Is a Virtual Merchant? How Virtual Merchants Work
Explore why business owners use virtual merchant solutions to boost sales and reach customers beyond their region.
(Tegnap | Shopify)
What Is Supply Chain Mapping? How To Map Your Supply Chain
A supply chain map is a living document, evolving as your supply network responds to changing business circumstances and goals.
(Tegnap | Shopify)
Tactics vs. Strategy: How To Use Tactics to Build Your Strategy
Your strategy is your overarching plan of action, your tactics are how you realize that plan on a granular level.
(Tegnap | Shopify)
What Is Reputational Risk? Definition, Types, and Strategies
A few practical strategies can shield your business from reputational risk and safeguard the brand trust that keeps customers returning.
(Tegnap | Shopify)
Heres What You Need to Know About Karoline Leavitt, Donald Trumps New Press Secretary
Leavitts career path includes a Congressional run and a stint at as communications director for Elise Stefanik.
(Tegnap | adweek)
DuckDuckGo Pushes EU On Google Compliance With Digital Markets Act
DuckDuckGo asked the European Commission to open additional investigations into Google's compliance with landmark rules aimed at making the search giant comply with the EU Digital Markets Act, enacted in 2022.
(Tegnap | mediapost)
State Farm and Disney Keep the Caitlin Clark Effect Alive With New Co-Branded Ad
The WNBA Rookie of the Year returns for college basketball ad after scoring big for sponsors and broadcasters in 2024
(Tegnap | adweek)
YMCA Taps The Martin Agency as Agency of Record
The agency will help the organization celebrate its 175th anniversary in the U.S.
(Tegnap | adweek)
Symone Woolridge to Anchor for KMSP in Minneapolis
She starts in December.
(Tegnap | adweek)
How to Make Money with a Pickup Truck
From delivering to hauling, find out the many ways of how to make money with a pick truck to create a business opportunity for yourself.
(Tegnap | smallbiztrends)
How to Get an SBA Loan
If you have your eye on an SBA loan, we
(Tegnap | smallbiztrends)
Top Digital Marketing Mistakes to Avoid
Avoiding digital marketing mistakes can help prevent losing your customers and, in worst-case scenarios, even avoid legal consequences.
(Tegnap | smallbiztrends)
The 20 Best Free Shopify Apps for Your Shopify Store
If youre looking for the best Shopify apps to help run your ecommerce business, this list of the 20 most popular apps is a great place to start.
(Tegnap | Shopify)
How Much Does a Website Cost?
How much does a website cost? From the most basic to the ones with all the bells and whistles, this is what it will cost you to get one.
(Tegnap | smallbiztrends)
Rapper Giggs fronts new Oatly campaign for the lactose intolerant
Oat milk brand Oatly has collaborated with rapper Giggs for its latest campaign promoting its new limited-edition, dairy-free cake and custard kits.
(Tegnap | marketingbeat)
Where to Find Used Farm Equipment
Here is everything you need to know about where to find used farm equipment such as balers and seeders as you learn how to start a farm.
(Tegnap | smallbiztrends)
How to Make an NFT: A Simple Step by Step Guide
Discover how to make an NFT with our simple step-by-step guide and leverage this innovative asset in your small business marketing strategy.
(Tegnap | smallbiztrends)
Tim Maleeny Joins Quad Leadership as Chief Client Strategy and Integration Officer
The veteran strategist comes to the marketing company from Havas
(Tegnap | adweek)
How to Print an Envelope
How to print an envelope: Email is key, but knowing how to print an envelope is useful for hardcopy transactions.
(Tegnap | smallbiztrends)
Aesia Toliver Moves from Mornings to Evenings at WAVY
She was the weekday morning news co-anchor at WAVY.
(Tegnap | adweek)
Jan Wade to Retire from WISN in Milwaukee
Wade joined WISN in 2007.xt
(Tegnap | adweek)
Ikea pays homage to iconic tote bag in Oxford Street pop-up
Ikea is set to unveil a pop-up experience in London ahead of the official opening of its forthcoming Oxford Street store.
(Tegnap | marketingbeat)
ASM-too far? Extra releases chewing gum-themed ASMR album
Chewing gum brand Extra has launched an ASMR album in partnership with BBC Radio 1Xtra presenter Joelah Noble.
(Tegnap | marketingbeat)
David Beckham fronts urgent campaign to fight malaria
A nationwide out-of-home advertising campaign featuring David Beckham has been launched to boost efforts in the fight against malaria.
(Tegnap | marketingbeat)
Aldi leads System1s definitive 2024 Christmas top 10 ads
Aldi's Mission Impossible-inspired Christmas spot is topping the festive advertising charts according to marketing effectiveness platform System1
(Tegnap | marketingbeat)
How to Write Cold Emails That Get Results
There are many ways to get your email communication going, these cold email tips will help get your next introduction to your customer underway.
(Tegnap | smallbiztrends)
Mail most powerful marketing medium in 2024 UK election
Marketreach has shown that mail had a greater influence on voting intentions than any other channel in the 2024 UK general election
(Tegnap | marketingbeat)
How to Sell a Car
If you
(Tegnap | smallbiztrends)
Fortnum & Mason lifts the lid on its 2024 Christmas campaign
Fortnum & Mason has launched its highly anticipated 2024 Christmas, 'A Christmas Extraordinary', in collaboration with creative agency Otherway
(Tegnap | marketingbeat)
SheSays demands more inclusivity for adlands women in new manifesto
Not-for-profit gender equality group SheSays has commemorated UK Equal Pay Day with the launch of a new manifesto.
(Tegnap | marketingbeat)
Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting Event Ever'
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household streams and 38 million U.S. streams, and the fight between Katie Taylor and Amanda Serrano was the most-watched professional women's sports event in U.S. history with an estimated 74 million live viewers globally.
(Tegnap | mediapost)
4 Conversational Marketing Strategies for Ecommerce
Conversational marketing is a strategy to engage your customers in a personalized, two-way dialogue via direct messages, live chats, or chatbots.
(Kedd | Shopify)
Understanding Web3 Marketing: Pillars & Strategies
Web3 marketing refers to marketing strategies that align with Web3s pillars and demonstrate an understanding of user behaviors on the decentralized web.
(Kedd | Shopify)
What Is a Payment Processor? 9 Top Payment Processors
Choose between these five payment processors to enhance customer experience while streamlining and securing your credit card processing and digital payments.
(Kedd | Shopify)
How To Self-Publish a Book in 8 Steps (2024)
Have a great book idea? Learn how to self-publish a book and sell it on multiple platforms with this step-by-step guide.
(Kedd | Shopify)
X Corp. Amends Ad Boycott Suit, Adds Twitch
"Twitch purchased no advertising from Twitter (or X) in the United States," after November 2022, X alleges in an amended antitrust complaint filed Monday with a federal court in Wichita Falls, Texas.
(Kedd | mediapost)
Week of Nov. 11 Evening News Ratings: Viewers Tune out Following Election Night
All three newcasts saw ho-hum results from viewers.
(Kedd | adweek)
Internal Customer Service: What You Must Know
Internal customer service is crucial for fostering a productive work environment, which in turn enhances service to external customers.
(Kedd | smallbiztrends)
The Metaverses Rise and Fall in 5 Charts
New data reveals the ups and downs of the metaverse.
(Kedd | adweek)
Inside Chris Marinos Customer-Focused Data Strategy at Google
"Right now is the greatest time ever to be a marketer."
(Kedd | adweek)
What is a Franchise?
A franchise is one of the most popular ways of starting a business. But what is a franchise? Find out everything you need to know.
(Kedd | smallbiztrends)
Deliveroo campaign calls on government to include better protections for drivers in new bill
Food delivery service Deliveroo is calling upon the UK government to increase protections for delivery drivers, in a hard hitting new campaign.
(Kedd | marketingbeat)
How to Create a Cryptocurrency
With thousands of cryptocurrencies around, have you ever wondered how to create a cryptocurrency of your own? Here is how you can do it.
(Kedd | smallbiztrends)
Westfield Londons annual Christmas ice rink gets a Disney makeover
The official sponsor of the 2024 Westfield London ice rink will be Walt Disney Animation Studio's blockbuster film, Moana 2.
(Kedd | marketingbeat)
Jasper AI vs. Chat GPT
In this article, we
(Kedd | smallbiztrends)
How To Manager Split Orders For Your Ecommerce Business
Ecommerce businesses sometimes split orders when one item is out of stock or shipping from a different warehouse.
(Kedd | Shopify)
What Is a Lead Magnet? How To Create Lead Magnets
Use lead magnets to increase engagement and nurture strong relationships with your customers.
(Kedd | Shopify)
How To Use a Marketing Flywheel To Build Lasting Loyalty
A marketing flywheel emphasizes inertia: The happier your customers are, the more likely they are to refer friendsand momentum builds from there.
(Kedd | Shopify)
Erling Haaland lets loose in playful Beats by Dre ad
Audio brand Beats by Dre recruits has recruited Manchester City and Norway stalwart Erling Haaland to feature in its latest campaign.
(Kedd | marketingbeat)
Gray Announces Retirement of Three Local GMs
The gms lead WAGM in Presque Isle, Maine, WYMT in Hazard, Kentucky and WIBW in Topeka, Kansas.
(Kedd | adweek)
Best Donut Franchise Businesses
With billions of donuts sold each year in a growth industry, a donut franchise has distinct benefits. See our list to find the best doughnut franchises.
(Kedd | smallbiztrends)
Lance Allan to Join WDJT in Milwaukee as Sports Director
Allan worked at WTMJ in Milwaukee until August.
(Kedd | adweek)
Brand Strategy Firm Fazer Names Craig Bagno Head of Strategic Integration
The former McCann strategy executive takes on the newly created role
(Kedd | adweek)
How to Start a Bounce House Business
If you want to be part of creating happiness at many different special events, read on for a guide on how to start a bounce house business.
(Kedd | smallbiztrends)
New BBC ad series shows off iPlayers versatility
The BBC is showcasing the versatility of its iconic iPlayer streaming service with a series of humorous vignettes
(Kedd | marketingbeat)
What is a DUNS Number? Understanding the Edge it Gives
A D-U-N-S number is essential for businesses for many reasons. Let
(Kedd | smallbiztrends)
The Heartfelt Rewards of Adoption from Foster Care are Highlighted in New PSAs
Ad Council tells real stories of teen foster care adoption in work by Edelman
(Kedd | adweek)
Boost Your Smartphone Security with These Simple Tips
Keeping your phone secure is essential if you
(Kedd | smallbiztrends)
Transparency International gatecrashes G20 summit with anti-corruption stunt
Transparency International has launched paragliders over Rio ahead of the G20 summit this week, in a bid to shine a spotlight on corruption.
(Kedd | marketingbeat)
Radox named as official partner of London Marathon
The two-year agreement sees Radox become the official bath and shower gel partner of the TCS London Marathon
(Kedd | marketingbeat)
Kantar data: Ads with positive portrayals of men fare better
New research from Kantar has found that ads with positive portrayals of men are more successful.
(Kedd | marketingbeat)
How to Sell Beats
If you
(Kedd | smallbiztrends)
Where to Find Corporate Child Care Services for Your Business
In this article, we explore various avenues where businesses can find corporate child care services to meet the needs of their employees and enhance their overall productivity.
(Kedd | smallbiztrends)
How To Sell Print-On-Demand T-Shirts: 7-Step Guide
Learn how to successfully start a print-on-demand t-shirt business with Shopify and the most popular t-shirt printing apps.
(Kedd | Shopify)
Stop Hiding Your Business Problems: Why Transparency Could Be Your Best Marketing Tool
Michelle Razavi cofounded Elavi, and turned a production mishap with her low-sugar, high-protein desserts into a marketing jackpot.
(Kedd | Shopify)
'New York Times' Hypes 10th Anniversary Of 'Puzzle Mania"
The "Times" is offering pre-orders of the feature for the first time, and staging promotional giveaways.
(Kedd | mediapost)
Yuletide 2024: A Crisis In Santa Imagery?
Target's is a GQ Santa for a hyper-masculine age, who would seem to spend more time with his Japanese hair cutter than directing Rudolf.
(Kedd | mediapost)
Roblox Bars Users Under 13 From Chatting Outside Of Gameplay
Roblox is no longer allowing users under the age of 13 to communicate directly outside of gameplay on its platform, along with the launch of additional child-safety precautions regarding parental oversight and more.
(Kedd | mediapost)
Walgreens Chain Boots Is The Latest Target of Right-Wing Activists
Conservatives in the U.K. have called for a boycott over the brand
(Hét. | adweek)
Engaging Business Bio Examples That Attract Clients
Use these business bio examples so customers will want to know more about your company without overwhelming them with too much information.
(Hét. | smallbiztrends)
Business Trip Packing List
Identify the most important things you
(Hét. | smallbiztrends)
AKQA Group CMO Sam Kelly Resigns After 17-Year Tenure
Kellys departure follows CEO Ajaz Ahmed, who left in October
(Hét. | adweek)
Bold Moves in Inclusivity and Innovation With MAC Cosmetics
General manager Andre Branch on how the beauty brand
(Hét. | adweek)
Babybels giant Maxi edition returns to stores in top-secret Christmas film
Babybel is celebrating the return of its giant-sized 'Maxi edition' in supermarket stores with a tongue-in-cheek Christmas ad
(Hét. | marketingbeat)
Carlsberg gives traditional football kits a festive twist in its 2024 Christmas campaign
Carlsberg UK has released a line of football-inspired Christmas jumpers for its latest campaign.
(Hét. | marketingbeat)
Birds Eye hosts chicken shop pop-up to satisfy late-night cravings
To celebrate the launch of its Fakeaway Chicken Shop range, Birds Eye is hosting a late-night chicken shop pop-up Cluck Truck
(Hét. | marketingbeat)
Ford seeks to break electric vehicle world record in new TV show
Ford unveils its docu-series Charge Around the Globe featuring Lexie Alford -Lexie Limitless- an American travel influencer.
(Hét. | marketingbeat)
Best Upcycled Planters to Make and Sell
You can make planters from almost anything and creating them with used items is even better, here are some upcycled planters to make and sell.
(Hét. | smallbiztrends)
The Influence Of 'News Influencers'
Today's post is about research on the influence of "news influencers." Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).
(Hét. | mediapost)
Parking Apps to Help You Get the Best Spot Quickly and Easily
Whether you are in your hometown or another city, these parking apps find free or metered street parking and even lots with vacant spaces.
(Hét. | smallbiztrends)
OOH Agency Billups Acquires Mediabridge, Boosts UK/EMEA Reach
Mediabridge is the media company's fifth global acquisition since September.
(Hét. | mediapost)
BravoCon Who? NBCU Brings Big Sponsors to First Bravo Fan Fest
Lexus, State Farm, and Wendy
(Hét. | adweek)
Loyalty Marketing Is Big Business
For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect customer data and insights and market directly to them.
(Hét. | mediapost)
Meteorologist Nick Guzzo Leaves WIVB and Local TV
Theres no word where hes going next.
(Hét. | adweek)
Morning Joe Meets With Donald Trump: Time to Do Something Different
It was the first time that the co-hosts had seen Trump face-to-face in seven years.
(Hét. | adweek)
How to Start a Pet Photography Business
You can have the best of both worlds if you love pets and photography. Here is how to start a pet photography business to make a living.
(Hét. | smallbiztrends)
Bar Manager Job Description: Templates for Hiring
Discover the essential bar manager job description, responsibilities, skills, and qualifications in our detailed examination of the role.
(Hét. | smallbiztrends)
Here Are the Winners of the 2024 Annual Adcolor Awards
Winning agencies included McCann Detroit, W+K New York, and FCB Canada
(Hét. | adweek)
The Entertainer spotlights the sorrow of forgotten toys in 2024 Christmas ad
The Entertainer is shining a rather-misty eyed spotlight on the fickle nature of childrens' relationships with their toys in its 2024 Christmas ad.
(Hét. | marketingbeat)
How to Use TikTok for Business
If you want to know how to use TikTok for business, here is how you can use this social media platform to increase the presence of your brand.
(Hét. | smallbiztrends)
How to Buy on Facebook Marketplace: A Complete Guide for Businesses
Take a look at the many small business inventory software options that are now available in the marketplace to better manage your inventory.
(Hét. | smallbiztrends)
This Mornings Josie Gibson fronts Icelands 2024 Christmas ad
Iceland is heralding the value of its festive range in its 2024 Christmas ad, putting a twist on its famous tagline "That's why mums go to Iceland"
(Hét. | marketingbeat)
NWSL and Google Pixel Score Womens Soccer Fans With Pitchside Pics
Live content drove 80% of the league
(Hét. | adweek)
Pepsi MAX tells Brits: It Can Wait in blockbuster 2024 Christmas ad
Pepsi MAX has launched its highly anticipated Christmas campaign for 2024, encouraging Brits to embrace the festive spirit
(Hét. | marketingbeat)
How to Start a Pressure Washing Business
How to start a pressure washing business: cleaning services are always in demand and there are many different segments in the industry.
(Hét. | smallbiztrends)
Work Anniversary Messages for Employees and Co-Workers
Acknowledge work anniversaries by sending one of these work anniversary messages to celebrate the special day.
(Hét. | smallbiztrends)
Telegrams Fragment Platform: Decentralized Innovation or a Risk to Democracy?
The intersection of technology and democracy is an evolving story, and platforms like Telegrams Fragment...
(Tegnap | socialmediaexplorer)
Less Personalized Ads in the EU
Meta has begun to roll out the option for users in the EU to request seeing "less personalized ads" after pressure from regulators...
(Tegnap | Jon Loomer)
Confidence & Communication: Mike Allton
In this episode: - Intro - The hosts dive into the journey to confidence and how it evolves over time - Mike shares his personal content creation journey and early experiences - Strategies for overcoming on-camera anxiety are explored - A look at how live video platforms have evolved and their impact on content creators - Mike and Ian discuss techniques for handling live broadcast challenges - The crucial role of energy in presentations and how to project it effectively - Valuable advice is shared for aspiring content creators looking to build their confidence - Mike provides an update on
(Tegnap | Iag)
What are KOLs and Why Brands Need to Invest in Them in 2025
Take your influencer marketing to the next level with industry experts - learn how working with KOLs can bring your brand the results it needs to grow in 2025.
(Kedd | later)
Are Ads Coming to Threads in Early 2025?
According to an article from TheInformation.com, Meta is looking to launch ads on Threads in early 2025. But that headline may be misleading.
(Kedd | Jon Loomer)
Bluesky
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(Kedd | buffer.com)
Instagram Image and Video Size and Dimensions in 2024 for Posts, Stories, and Reels
Buffer is an intuitive social media management platform trusted by brands, businesses, agencies, and individuals to help drive social media results.
(Kedd | buffer.com)
3 Times You Should Prioritize Remarketing Over Metas Algorithmic Ad Targeting
Remarketing is mostly unnecessary because it happens naturally using Meta's algorithmic targeting. There are exceptions when it makes sense.
(Hét. | Jon Loomer)
Affiliate Marketing Tactics for Social Media: Research from Later
Learn from Later's original research, how brands and creators can maximize affiliate marketing success with authentic content and strategic platform use.
(Hét. | later)
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